Free Essay

Marketing Current Event

In: Business and Management

Submitted By nutterbutter47
Words 431
Pages 2
ConAgra Foods has decided to move their headquarters to downtown Chicago. They had previously taken residence in Omaha and Naperville near Chicago. This decision is to have the main office under one roof. The main reason for this move is the tax incentives that are placed in Chicago. They have recently had a hard time selling their processed foods to a more educated consumer base. Healthy and beneficial foods are on the rise. This has been an issue for the unhealthy foods that ConAgra provides. They have also had to let go of many workers just like many other large corporations. This move has become a political move as well. The governors and mayors have issued inputs into the final move. They have pretty much begged the company to either stay or move to where they would benefit the most. ConAgra has studied consumers based on behavioral segmentation. They have had to recognize how their segment reacts to their unchanging foods. They divide on whether the new educated user will keep buying their product or will decide to move on with the rest of the modern society. ConAgra is using an undifferentiated targeting strategy. They are targeting a broad spectrum of people in their marketing. The action that the company is taking could be very beneficial. They get to take advantage of the tax incentives and also get to appeal to a more diverse group of consumers. In Chicago, they will have a more collective and unified company which usually results in higher morale. In the long-run they will end up saving money. Many cities were wanting the headquarters to reside in their city. This gave them a competitive advantage of a location for their business. They will be able to have their marketing department focused on the unity of the corporation. Instead of dividing up attention for each line of production, they can put forth the effort of minimalizing costs. One risk that they could run into is letting go of too many workers. There could be many risks in doing this. They might not have enough workers to do the necessary jobs for the business. Another risk would be entering into a market that might not be quite what they are used to. ConAgra has normally had a segmented corporation in that they have different lines within separate cities. Combining everything into one building could be a bit more overwhelming to the workers.
Work Cited
"ConAgra Moving HQ to Chicago, Changing Cities as It Faces Changing Tastes." Chicagotribune.com. N.p., n.d. Web. 02 Oct. 2015.

Similar Documents

Premium Essay

Wgu Bs Marketing Management Capstone

...Name: CJ Triple E, LLC Extraordinary, Everyday Events RP Owner/CEO 522 SE Washington Ave. STE 139, 140 Roseburg OR 97470 541-440-7662 email address July 21, 2015 Table of Contents Part A 2 Executive Summary 2 A1. Company Identification 2 A2. Mission of the Company 3 A3. Business Goals 3 A4. Keys to Success 3 B1. Industry History 3 B2. Legal Form of Ownership 4 B3. Location and Facilities 4 B4. Management Structure 4 B5. Products and Services 5 C. Market Analysis 5 C1. Target Market 5 C2. Industry Analysis 5 C3. SWOT Analysis 7 D. Market Strategy 9 D1. 4Ps 9 D3: Promotional Strategy 10 D4: Sales Forecast 11 E. Implementation Strategy 12 E1 & E2. Overall Strategy and Implementation 12 E3: Control Plan 12 F. Financial Statements and Projections 13 F1. Forecasted Profit and Loss Statement 13 F2. Forecasted Balance Sheet: 14 G. Financial Report 14 G1: Financial Projections 14 G2: Financial Position 15 G3: Estimated Capital/Investment Needs 15 References 15 Part A Executive Summary Triple E Marketing and Events is a limited liability partnership registered in the state of Oregon for tax purposes. Its founder is Ms. RP, a former workshop and events coordinator with the Umpqua Community College's Small Business Development Center. Ms. RP works with two other contract-as-needed workshop and marketing coordinators, creating a highly respected group of marketing, development, and graphic art specialists who share......

Words: 5581 - Pages: 23

Premium Essay

Portfolio

...Anh Student Number: s3357644 Program: Bachelor of Commerce (Marketing) Top three relevant achievements, skills or experiences: 1. Achieved a high distinction in Marketing Principles, Market Research and Marketing Communications January 2011, June 2013 and September 2013. 2. 1 of the 3 recipients of the RMIT Academic Excellence Full Scholarship in September 2012 3. Excellent communication skills, obtained from holding the position of Business. Development Executive at the youth organization AIESEC Hanoi. Current GPA: 3.70 Current Semester: 06 Student Name: Nguyen Dang Huy Student Number: s3393111 Program: Bachelor of Business (Marketing) Top three relevant achievements, skills or experiences: 1. Achieved a high distinction in Buyer Behaviors and a distinction in Marketing Principles. 2. Possess a wide range of soft skills through leadership roles as a Media Officer for the RMIT Student Council, Lead Designer at RMIT Marketing Club and Marketing Manager at RMIT Student Engagement Support Group. 3. A professional visual communicator with the ability to produce multimedia materials that helps build powerful and convincing presentations. Current GPA: 3.25 Current Semester: 04 2 NIELSEN CASE COMPETITION 2013 HANOI EDITION Student Name: Ngo Viet Huong Student Number: s3393213 Program: Bachelor of Business (Accountancy) Top three relevant achievements, skills or experiences: 1. Achieved a high distinction in Marketing Principles (December 2012). 2. Excellent numerical......

Words: 2859 - Pages: 12

Free Essay

Marketing

...Marketing Hilary Rainey Marketing Final Paper: Art in General 12.10.12 ---------------------------------------------------------------- Marketing Analysis: Art in General Background Mission & History: Art in General is a nonprofit organization that assists artists with the production and presentation of new work. It changes in response to the needs of artists and informs and engages the public about their work. The organization was founded in 1981 by artists Martin Weinstein and Teresa Liszka in the General Hardware building. Weinstein and Liszka aimed to create a space where artists could exhibit unconventional work and exchange ideas with their peers. Now, Art in General fulfills its mission in a variety of ways, including the organization and presentation of exhibitions, hosting a national and international artist residency program, and through regular public programs and membership events. Beginning in 2005, its exhibition program has focused on the commissioning of new work from artists. Art in General resides in a six story building. It has two main gallery spaces, one on the sixth floor, and another in a street-level storefront known as the Project Space. The exhibition program focuses primarily on presenting artists’ work created through the New Commissions and Artist Residency Programs. When the commissioned artworks and projects are event-based, ephemeral or non-objects, special formats or programming are designed for the public to experience the work. ...

Words: 2137 - Pages: 9

Premium Essay

Marketing Excellence - Red Bull

...M560 Marketing Excellence – Red Bull November 5, 2013 1. What are Red Bull’s greatest strengths and risks as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? Although Red Bull is a fairly young brand, it is currently the worldwide market leader in energy drinks. Originally conceived in 1982, the drink was founded in Austria in 1987 and then went international in 1992 with its introduction into Hungary (“Red Bull SWOT Analysis”). Today, Red Bull sells more than 4 billion cans of energy drinks each year in more than 160 countries (Kotler & Keller, 2012). Red Bull’s success over the past ~20 years can be attributed to the company’s ability to highlight its strengths and minimize its weakness. Understanding these strengths and weaknesses are important for Red Bull to maintain its current position as the market leader. In addition to being the current market leader, Red Bull’s strengths include its marketing strategy and its alliances with distributors. Red Bull’s marketing strategy is vastly different from other companies in the beverage industry. Rather than employing traditional marketing techniques, Red Bull has adopted “anti-branding” and “anti-marketing” strategies. They have used no print, billboards, banner ads, or Super Bowl spots, and minimal television ads. Instead they focus on viral marketing based on word of mouth and a “seeding program” focused on getting Red Bull products into trendy shops,...

Words: 1858 - Pages: 8

Premium Essay

Prince Sports Case Study

...Sports Case Study Valerie Bodner Marketing Principles Dr. Awesome October 17, 2015 Abstract This case study explores different marketing techniques utilized by Prince sports. Research is conducted by utilizing marketing concepts retrieved from various publications as well as Prince sports website. Evolution in technology, joint ventures and adoption of different marketing techniques proved to be successful for Prince sports. There was an evolution of marketing all together at the height of Prince sports success with the introduction and adoption of social media in the marketplace. Prince sports ability to adapt and make changes based on consumer feedback showcased their ability as a company to bounce back after hard times and re-energize the brand. Organizations utilize technology in marketing strategies as a way to ensure that they are able capture all audiences. Social media marketing and innovation are essential components that organizations use today. In today’s society, social media is a given as a marketing tool to most companies. It increases more awareness about a brand as well as reaches a broader, more global audience. Successful organizations evolve their product or service to align with market trends and segments. Prince Sports is an example of an established company that has innovated its products, utilized grass roots marketing techniques and social media to target younger......

Words: 1304 - Pages: 6

Premium Essay

Yoguru Case Study

...Yoguru Marketing Plan Assessor: Authoring Organization: Submission Date: Ken-Kieran SK Ho Yoguru 21st March 2012 Marketing Management | Marketing Plan   Executive Summary In this marketing plan, we have identified that Yoguru’s problem lies in Segmentation, Targeting and Positioning (STP). The company aims to be one of Singapore’s leading frozen yogurt brands yet position itself to be one of the premiums due to their high quality ingredients that turns out to be more costly in comparison to the other brands. In addition, there will be a slogan for Yoguru which is, “Yoguru is your premium froyo choice!” Hence, in order to achieve this, we have put together a marketing plan that aims to revamp the image of Yoguru in Singapore by using the Integrated Marketing Communication (IMC) media map, with tactics that attains the one voice cohesion. Targeting the young adults aged 17 -35 years old; we would like to project a livelier image in repositioning. In order to gain the consumers’ awareness of Yoguru, we have came up with a series of eight events that will take about six months to complete, with a budget of SGD 50, 000. Some of the tactics include advertising through traditional and new media, holding an event, creating buzz, the launch of our new product, Blend It Yourself (BIY), etcetera. However, in the event of unforeseen circumstances, we also came up with a contingency plan. Page 2 of 21 BUS 214 Marketing Management |......

Words: 5257 - Pages: 22

Premium Essay

Kudler Fine Foods

...Marketing Shelley Weaver MMPBL/502 Managing the Business Enterprise December 7, 2009 Uwa Irving Marketing Kudler Fine Foods is always looking for ways to expand business. With confidence in gourmet food products, adding catering services, in addition to in-store parties currently offered, is under consideration as a new market item. Market research, marketing mix, place, products, pricing, technology, and local organic growers all play a role in the decision to move forward with catering services by Kudler Fine Foods. Market Research Kerin, Berkowitz, Hartley, & Rudelius (2006) define market research as “the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions” (p. 205). Kudler Fine Foods is entertaining the possibility of moving into the catering business. In order for Kudler Fine Foods to expand to include catering services, marketing researches is necessary to determine as well as confirm, market readiness, ascertain consumers’ interests, and evaluate existing and future customer demand for purchasing catering services. If marketing research, through collecting and analyzing demographic information, confirms the public will embrace gourmet catering services, Kathy is willing to take the recommendation to expand and move Kudler Fine Foods on this new venture. Marketing research is helping Kudler Fine Foods understand surrounding area interest in gourmet catering services and......

Words: 1768 - Pages: 8

Premium Essay

Web 236 Team

...(Sprouts Farmers Market, 2012) and Whole Foods (Whole Foods Market, 2012) , the website is lacking in many areas that would lead customers from website to brick and mortar store. One of the key areas of the current site that needs to be addressed is the very large graphic that takes up a good portion of every page. The graphic is constantly cycling through different images and some customers may find that annoying, especially because it takes up a large portion of the users screen. While the rest of the site is easy to use and the colors work well together the information within the site is stale and dated. Another aspect that needs to be addressed is the information contained within each link. In looking at the links, the home link would be the one that needs the least amount of change. It should be friendly and have links to social networks. It also needs a search option so customers can easily find specific information. Another change that is needed is to add a link to weekly specials that run in the newspapers and neighborhood flyers. This should be updated within 24 hours of an ad running and contain a PDF or downloadable flyer. These should contain coupons that are easily printable by the customer. Web site sections The meat and seafood section on the current site really has no useful information other than some basic information of what each store carries. The new site...

Words: 2332 - Pages: 10

Premium Essay

Facebook Imc

...Ideasaurus 15 Facebook Custom Audience Integrated Marketing Communications 15 Facebook Custom Audience Integrated Marketing Communications Executive Summary Project Purpose Facebook’s Custom Audience is one of today’s fastest growing marketing solutions. Ideasaurus’ goal is to increase the awareness and consideration of Facebook’s Custom Audiences with B2C (Business to Consumer) marketing decision makers as well as increase the awareness of the Custom Audience product and encourage B2C marketers to consider utilizing Custom Audiences at their company.The underlying value of Facebook’s Custom Audiences is that it allows marketers the ability to conduct ethical advertising using their own databases while maximizing ROI on their social media advertising budget. With many small to mid size companies, social media advertising was never a real option with very little reliable data to understand if the investments in Facebook’s advertising features capture the consumers and move them from the consideration phase to the buying phase. Businesses can reach their current consumers on a larger scale and understand them at a deeper level by being able to build consumer profiles to better market to them, and turn generating more exponential growth for the company. Researching the most beneficial Integrated Marketing Communication channels was critical for Ideasaurus’ plan to execute the a marketing plan for either a small to midmarket business. Ideasaurus’ IMC......

Words: 2387 - Pages: 10

Premium Essay

Marketing Strategy Kudler Foods

...MARKETING STRATEGY Marketing Strategy For Kudler Fine Foods Jennifer F. Benner MMPBL/502 – Rick Johnson University of Phoenix March 10, 2011 Marketing Strategy For Kudler Fine Foods Kudler Fine Foods, an upscale specialty grocer, is considering adding catering services to the existing services offered by the stores. Analyzing the current market is essential to the success of the catering services. Marketing is the management of customer relationships by creating, communicating, and delivering value to customers in a way that benefits the company [ (Kerin, Hartley, Berkowitz, & Rudelius, 2006) ]. Kudler will need to determine the customer needs, create a program to meet these needs, and communicate this program to the customers in order to be successful. This paper will consider the marketing mix for Kudler, the products that should be chosen, the appropriate pricing for these products, and how to promote the new products. The success of this new venture also depends on the relationship with local growers and this paper will establish the benefits of marrying these growers with the catering services. Market Research Marketing research is the process by which an organization defines a market problem or opportunity, collects and analyzes data, and recommends a future course of action [ (Kerin, Hartley, Berkowitz, & Rudelius, 2006) ]. In an attempt to gain insight into the opinions of Kudler’s customers, Kathy Kudler conducted surveys......

Words: 1741 - Pages: 7

Premium Essay

Consider It Don Catering

...Consider It Done Catering Marketing Analysis DaLayn G. Bing Devry University Table of Contents Table of Contents 2 Abstract 3 Executive Summary 4 Company Description 5 Strategic Focus 6 Mission and Vision Statement 6 Goals 7 Core Competency and Sustainable Competitive Advantage 7 Situation Analysis 8 SWOT 8 Industry Analysis Competitor Analysis 9 Company Analysis 10 Customer Analysis 10 Market Product Focus 11 Market and Product Objectives 11 Target Market 11 Points of Difference 12 Positioning 12 Marketing Program 13 Marketing Strategy 13 Pricing Strategy 13 Breakeven Analysis 13 Promotion Strategy 15 Place (Distribution) Strategy 16 Financial Data and Projections 17 Past Sales Revenue 17 Five Year Projections 17 Organizational Structure 17 Implementation 18 Evaluation and Control 19 References 21 Abstract The goal and objective for Consider It Done Catering is to expand the business and introduce a more complete catering service to the Utah county area. This expanded business is an opportunity to bring meal carts to the business area, fine dining events for wedding and reunion parties. It would also include wedding and hors d’oeuvre refreshments, and smaller......

Words: 4631 - Pages: 19

Premium Essay

Lululemon

...lululemon athletica “Do you lulu?” Marketing Campaign 2011-2012 Table of Contents pg. 3 pg. 6 pg. 7 pg. 9 pg. 10 pg. 11 pg. 15 pg. 17 pg. 22 pg. 43 pg. 46 pg. 47 Introduction Executive Summary Research Objectives Situation Analysis Consumer Analysis Industry Analysis Broad Overall Analysis Strategies and Plans Timeline and Budgets Summary References and Appendices Introduction Bulldog Marketing is a marketing communications firm based out of Houston, Texas, that has extensive education and experience with building brand awareness and online sales. Our team members have an eclectic background in business, marketing, digital marketing, media relations, new and social media, and public relations. Our proven results as a team speak for themselves, as we have created successful campaigns and strategies for a number of high-caliber clients. We chose to focus on lululemon athletica because we feel the brand has very strong potential in the U.S. market. lululemon has strong sales and is growing at a fast rate every year. Since lululemon is a Canadian-based brand, the brand awareness in the United States as yet to reach its full potential. We at Bulldog Marketing feel that our combined experience coupled with lululemon’s strong branding that already exists in other markets will prove to be successful. We look forward to working with you in the months ahead and building the lululemon brand. 3 Meet the Team Nicole Grandy......

Words: 11056 - Pages: 45

Premium Essay

Context Analysis of British Airways

...1.0 Context Analysis of British Airways In order to understand an organisations key market and communication drivers which will in turn influence how their brand is perceived by consumers, analysing the context of its current marketing communications instalments is essential (Fill, 2006). Fill highlights 4 key stages for context analysis: Customer, Business, Internal and External which are crucial in order to form a marketing communications plan. Context | Dimensions | The Customer -Brand Awareness, perceptions & attitudes-Segmentation criteria | British Airways is an added value airline with a leadership brand that charges a premium. They target an array of affluent citizens, consisting of predominantly ABC1’s, willing to pay extra for the ‘enhanced experiences’ that British Airways have to offer within their business – a commitment to consistently high standards of service (British Airways, 2010). The airline adheres to six main brand values: Safe and secure, Professional, Responsible, British, Warm and Thoughtful, designed to ‘refresh the brand’ as a whole as well as represent the upgraded experience offered to their customers (British Airways, 2010). British Airways target this set of customers for two reasons: high quality airline services are a popular lifestyle choice amongst these groups of people, especially those who travel often and appreciate luxurious comforts, and secondly because they have a higher disposable income so can afford to pay extra for......

Words: 5711 - Pages: 23

Premium Essay

Web Design

...Marketing Marketing on the web includes more than just displaying your services and locations and providing hours and contact information. Kudler’s current site is more of a place holder on the web than an advert for their services. The current marketing strategy consists of a few sections describing some of the focus that Kudler has towards specialty and premium products. The method of collecting feedback is to direct users to a survey. The survey is located on the main menu and is designed to make the user immediately leave their site. The nine question survey is a sliding scale of radio buttons to answer each question between Very Strongly Agree and Very Strongly Disagree. The page consists of a top and bottom header with a black background and as alternating stark white and dark gray stripes wide enough to house each question. The page is designed to expand the background to fill the whole page regardless of the size of the browser window. For users with higher resolutions the page is garish and not pleasing to the eyes. Outside of the survey there is a link to a News section at the bottom of the page with their About and Locations menu. The link is easy to overlook and consists of a small blurb about a new frequent shoppers program. Aside from underrating the draw and possibilities of a News section the presentation of the frequent shoppers program with no details or other resources, such as a link to page describing its benefits, leaves the News section a......

Words: 1352 - Pages: 6

Premium Essay

Implementation of a Contact Resource Management (Crm) System

...recommendations IX. High-level implementation plan X. Summary of project References I. Abstract This proposal will detail how the purchase and implementation of CRM system not only eliminates the current challenges Aces Wild Casino Parties’(AWCP) faces in data mining, data sharing, and effective email follow-up/marketing, but also that once a CRM is purchased and fully implemented some of the benefits that can be expected are: * AWCP customer data becomes centrally managed, eliminating duplicates and providing more security for sensitive information. In addition, sales overlap can be eliminated. * AWCP marketing teams have access to better quality customer information and can effectively reach out with more targeted campaigns. * Sales pipeline reports become more accurate and can be used for forecasting cash flow predictions. * AWCP management decision-making processes are streamlined due to the wealth of customer and sales information provided by a properly maintained CRM system * AWCP customer retention is improved due to a variety of reminders, follow-ups, and relationship details over all channels of the business (Taylor, 2013) II. Brief Company background Aces Wild Casino Parties (AWCP) is an event rental company that focuses on casino event themed fundraising, private, and corporate parties. A small business based out of Orlando, Florida AWCP has two employees that will be utilizing the proposed CRM system....

Words: 2195 - Pages: 9