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Marketing Eco-Shack

In: Business and Management

Submitted By romashek
Words 3270
Pages 14
Cover Page
Written Case Study

“Marketing the Eco-Shack”

Table of Contents
Cover Page 1
Table of Contents 2
1. Eco-Shack Concept/Executive Summary 3
i. Aims and Objectives 4 ii. Project Aim 4 iii. Objectives 4 iv. Background 5 v. Project Rationale 6
2. Issues Identification 6 i. Solution 7
3. Analysis 7 1. Market Segmentation 7 2. Business Segment 8 a. Income Segmentation 8 b. Brand Concentration 8 3. Pricing Strategies 9
4. Recommendations 9 i. Urban Eco-shack vs. Standard Eco-shack 10 ii. Other Pricing Approaches 10 5. Conclusion 11
6. References 12

1. Eco-Shack Concept/Executive Summary

Today, the world is not much distanced as it was several years ago due to several innovative and technological advancements by the advance countries and its counterpart around New Zealand. Now, it is comparatively easier to reach and enter into any country through internet and extranet without any particular issue and problem for the sake of achieving typical business objectives. Due to inventions in the field of logistics, companies are getting advanced and national at a very fast speed. The distance from country to country has been decreased due to advance infrastructure facilities such heavy shipments and cargo.

The concept of mass marketing or national marketing has been emerged very rapidly within past few years. Companies are not restricted to local market and turnover techniques but they are also focusing different markets of the world these days for the sake of achieving several beneficial targets and milestones.

The shift into other countries is due to the realization and investment in research areas by Eco-friendly buildings. There are several options for large Eco-friendly buildings companies to attract more and more customers by offering diverse and wide range of products to potential customers....

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