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Marketing Entry Strategies: Feet Hygiene Tech

In: Business and Management

Submitted By kiwiki
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Pages 6
Marketing Entry Strategies
According to the target country analysis, Singapore is dominated for strong Environmental Policies and Government Regulations. In order to protect and hold an exclusive right to sell an invention of “Toshiba Feet Hygiene” in Singapore, it is a must to register our invention under the Patent of Intellectual Property. A contractual arrangement makes a legally protected asset from such unauthorized copying and production of a product. As well as, licensed for trade secret, which protects the company’s’ product invention details confidential such as, product’s components.

Moreover, understanding and enabling conditions of Singapore market will determine success of our marketing model. We use direct exporting as our market entry strategy because exporting is the most common way to enter foreign market and we shall sell our “Feet Hygiene” in Toshiba electronics stores. As well as gaining recognition from the presses and other business associates by exhibiting in a specific industry trade show (expo) showcasing our latest extension of product invention to be increasing in popularity.

Furthermore, “Toshiba Feet Hygiene” is produced in Bangkok, Thailand due to lower labor cost. However, the production process is supervised by experienced Singaporean professional personnel under an international standard. This enhances us full control over price and the product itself, and which exports and assembles at the very best exhaustive quality in Singapore as a Greenfield operations. The main office of Toshiba Singapore PTE LTD is located on Panjang Road; Maple tree Business City and Toshiba service center is located on Toh Guan Road East, Singapore.

Marketing Objectives 1. Sales Volume
Inform target consumers about features and benefits of our product and its competitive advantage, leading to a 15 percent increase in sales in one year. As our...

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