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Marketing Example

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I have purchased a product within the last week and half using many of the marketing examples we recently learned about in Chapters 1-4. I have an app on my phone called Wanelo, and it allows you to browse through different items posted on a very simple screen. They have a good website because it saves everything that I have liked, looked at, and even pulls new items in based on what I recently have viewed. One day I was just browsing on this app using my technology, and came across a dress I liked, so I clicked on it and it took me to the website. I went to all the dress selection, and found a dress I just needed to have. I then realized a marketing transaction was going to occur because there was me and the owner, my desire of wanting the dress, communication through email or phone, and my money in exchange for the dress. With this product, I was part of the target market and when I was purchasing it I had to consider the Four P’s: product, price, promotion, and place. The product was my dress, the price was reasonable, the promotion was the convenience of “one click” buy, and the place was the newly installed app right at my fingertips. In the buying process, there were most of the environmental forces in play. I think the social force, played the biggest role as the site was aimed towards everyone but then did a special draw for the generation Y people. There was also the economic forces with knowing my income to whether I could buy the dress or not, and even though I don’t make any, it was the ease of use in technology and convenience that had a big impact of me buying the dress. The technology was a big impact because if I wouldn’t have had my phone and looking at the app I would have never seen the dress. The competition was high as there were many dresses to choose from but, in my opinion, nothing compared to...

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