Premium Essay

Marketing Excellence-Macdonald

In: Business and Management

Submitted By sraj6
Words 3981
Pages 16
MARKETING EXCELLENCE
McDonald’s
Learning to love the brand again

Marketing Excellence 2 | About The Marketing Society

About The Marketing Society
INSPIRING BOLDER MARKETING LEADERSHIP

The Marketing Society is a not-for-profit organisation owned by its members, with over 2500 senior marketers. Over the past 50 years it has emerged as one of the most influential drivers of marketing in the UK business community. The Society challenges its members to think differently and to be bolder marketing leaders by supporting the development of leading-edge thinking, and promoting the evidence of effective marketing. The Society does this through the Marketing Society Awards for Excellence; its publications Market Leader, Our Week and rich online Knowledge Zone; a national programme of world-class events; innovative professional development, such as the annual Marketing Leaders Programme; and extensive on-and-offline networking opportunities.

www.marketing-society.org.uk

Foreword

| Marketing Excellence 2 |

Foreword
By Roisin Donnelly, President of The Marketing Society
What is marketing excellence?
Marketing excellence can drive breakthrough business results for the short and long term. Marketing excellence requires great strategic thinking, great creative thinking and perfect execution. But how do we assess marketing excellence? First we choose brilliant industry judges who are all experienced and successful practitioners of excellence and we ask them to pick out the cases which they see as remarkable. We ask them to look for two key qualities from our winners: creativity and effectiveness. But marketing continuously changes and evolves, as consumers become more sophisticated and demanding and the media for communicating with them ever more diverse. So the standards for marketing excellence change and in turn become more demanding. We believe that The Marketing Society

Similar Documents

Premium Essay

A Term Paper by Niharika

...changes in temperature, from heating to deep cooling. This material could be used to make containers for kitchen use that could immediately be moved from the oven to the refrigerator. Unlike glass containers with this capability,the plastic containers would not break or chip. Delta’s marketing group was eager to promote sales of containers made with the new material. Marketing believed the new material could revolutionize the industry, so they pushed for rapid production. They argued that the sooner the new products were available to customers, the sooner the company could corner the market. The Decision The decision whether to initiate production or continue with material testing was made during a heated meeting on April 28. Isabelle Harrison, Director of R&D, stated that more product testing was needed in order to fine-tune the characteristics of the new material. Although there was no question regarding product safety, they wanted to refine the material to make sure that no unexpected defects occurred during production. Jose De Costa, Director of Manufacturing, supported their position stating that the new material may be susceptible to cracking. However, George Chadwick, Director of Marketing, countered that millions of dollars had already been spent on design and testing.He argued that...

Words: 2654 - Pages: 11

Premium Essay

Tamadun Islam

...ST. HRM PRESENTED TO: PROF: SOHAIL SALEEM PRESENTED BY: ADEEBA ASLAM SUNNA AHMED HIRRA PERVAIZ MCDONALD’S CORPORATE PROFILE McDonald's is the world's leading fast-food company by sales, with about 32,000 restaurants serving burgers and fries in about 120 countries. (There are nearly 14,000 Golden Arches locations in the US.) The popular chain is well-known for its Big Macs, Quarter Pounders, and Chicken McNuggets. Most of its outlets are free-standing units, but McDonald's also has many units located in airports and retail areas. PRODUCTS McDonald's is proud to offer a wide variety of high-quality, great tasting menu options. The restaurants offer substantially uniform menu consisting of hamburgers and cheeseburgers. The menu includes the following Big Mac Quarter Pounder with Cheese Filet-O-Fish Several chicken sandwiches French fries Chicken Mc Nuggets Salads Low-fat shakes, Mc Flurries Sundaes. Cones Pies Cookies Soft drinks as well as other beverages COMPETITION McDonald’s restaurants compete with international, national, regional and local retailers of food products. McDonald’s competes on the basis of: • Price • Convenience • Service, by offering quality food products. Its competitors include: • • • • • Burger King Wendy’s Hardees Taco bell and KFC ORGANIZATIONAL ANALYSIS       EXTERNAL ENVIRONMENT POLITICAL ECONOMICS SOCIAL/CULTURAL TECHNOLOGY LEGAL ENVIRONMENT • • • • • • • SWOT FRAMEWORK ANALYSIS STRENGTHS Leader in the Quick Service Sandwich Industry...

Words: 1670 - Pages: 7

Free Essay

Mexico Food Exports

...Individual Assignment – Export of Food Products to Mexico Rishabh Passwala – 300685892 Global Business Management Centennial College Professor James Macdonald International Enterprenueship 12/10/2012 Abstract Any export activity and its multiplier effect on the economies of the both the country – host and guest country, is the result of the globalisation of the economies activities of the world. However, it will never easy for any company to enter into the market of any other country with the mindset of providing same kinds of products with the same features that have been provided in their host country. Because the culture, economy, legal considerations, political and social factors of the host country may be different than their own country. These are the factors that will determine the extent of the success and its impact on the economy of the host country. So it is the test of the entrepreneur to decide to go to which country and to decide how to go to that country with the different product mix. So it will highly influence the domestic people of the host country and make the company competitive. Keywords: Multiplier Effect, Globalisation, factors affecting Macro Environment Introduction: Canada is known for their highly quality food products worldwide. The Canadian food industry ranges from the farming to the retailing and assembling and includes most of the well- known products that are considered rich in health. The NAFTA agreement between the three...

Words: 2076 - Pages: 9

Premium Essay

The Goal of Mcdonalds

...The Goal of MacDonald Fast Food Restaurant and the Strategy Adopted to Achieve the Goal Abstract: The successful implementation of business strategy is quite visible throughout the establishment and management of MacDonald’s fast food business. In this project, I will discuss strategies linked to the external environment and structure of the business. The project has been organized in the following manner: First, the introduction to MacDonald’s success. Second, I will examine some specific strategies that were adopted by MacDonald’s and how the strategies fitted the structure in place. In furtherance, I will examine why MacDonald’s selected the strategies in response to the dynamic external environment. Finally, the concluding statement will contain a summing up of approaches in achieving the business strategic goals. Keywords: Approaches, MacDonald’s structure, strategies, Quality, speed, Cost Background McDonald’s is a well known fast food restaurant in 119 Countries around the World. The business was established in the year 1940 by two brothers Richard and Maurice McDonald at 1398 North E street at West 14th street in San Bernardino, California. They are well known on the fast food market for hamburgers as well as branding. The business was established after Dick and Mac re-locating their hotdog stand from Monrovia Airport to San Bernadino. Speedee Service System was adopted in 1948 when they (Dick and Mac) realised that hamburger was the most popular product among...

Words: 1760 - Pages: 8

Free Essay

Clearwater

...[pic] Case Study: The proposal of Clearwater Fine Foods of Nova Scotia (NS) on the 6th September 2001 for integrating with fishing giant Fisheries Products International (FPI) of Newfoundland (Nfld) was the result of an aggressive move by Clearwater to gain control of the Board of Directors at FPI and to oust the existing FPI management. This case study examines the fascinating ventures of these two firms and their current business positions leading up to the recent events of the takeover attempt, and subsequent reaction and withdrawal of the proposed merger. The implications for international markets and competition and / or domestic relations in Atlantic Provinces namely NS and Nfld, employment, fish allocations, etc., are discussed. The purpose of this report is to describe a business case study of the firms involved including, historical background on the situation, as well as to provide a critical assessment of the imminent future reconciliation of business strategy in the fishing sector. Research member: Dr. Daniel Lane dlane@uottawa.ca (Supervisor) Arthur So aso@uottawa.ca Date: 1st March 2002 Table of Contents Abstract 3 Introduction 4 Historic background 5 Highlights and milestones of FPI 5 Reference 7 Highlights and milestones of Clearwater 8 Reference 9 Business Drivers 11 FPI 11 Clearwater Fine Foods Inc. 11 Global Markets Analysis 12 Domestic Markets Analysis 17 The Merger Reaction 19 Critical Success...

Words: 6556 - Pages: 27

Premium Essay

Service Operation Management

... * Transport and Storage * Accommodation and F&B Services * Information and Communications * Finance & Insurance * Business Services * Other services industries Business Excellence Framework and Awards: Companies known for service excellence: E.g. MacDonalds, Ritz Carlton, CPF, NLB, OCBC, SIA Quality Award (SQA): | Organization’s attainment of world-class standards of performance excellence | People Excellence Award (PEA) | The PE Award recognizes and celebrates organisations whose outstanding people management capability has contributed significantly to business excellence. | Innovation Award (I-Award) | The I-Award recognizes and celebrates organisations whose outstanding innovation capability development approach has contributed significantly to business excellence. | Service Excellence Award | The Service Excellence Award is the highest accolade for service excellence. It recognizes the best of the best with a total approach to developing their service capability to enhance service leadership, service agility, customer delight, and customer experience.Benefits: * Organization will be able to use Service Excellence Award logo on all its materials as marketing tool. (Leveraging on the service excellence logo for marketing purposes) * Consistently delights customers * Delivers unparalleled customer experiences * Creates business value through customer service(E.g.: SMS customers when cars are ready for collection after...

Words: 16849 - Pages: 68

Premium Essay

Total Quality Management in Nigeria Food Sector

...CHAPTER ONE INTRODUCTION One of the most important industries in Nigeria is the food industry. The food industry consists of everything from food processing plants to fast food and it affects nearly every living person. That is why it is so critical that the products of this industry should be at their highest quality, free of bacteria and ensure that the consumer will not face any detrimental consequences. Total Quality Management (TQM) plays a big role in promoting these results. Total Quality Management seems to be a confusing term for the layperson. TQM is a philosophy advocated by Dr. Edward Deming, an international quality management expert. It was widely accepted by Japan from 1950 onwards. Since then many organizations around the world have adopted TQM or similar organisational processing methodologies. There have been many successes but also many reported failures. Success of the system depends on the total commitment of the people to quality from top to bottom within the organization. TQM implementation is based on team work and the philosophy of continuous improvement. Statistics need to be used extensively to analyse and reduce the variation in the process. In Nigeria today, we have different fast food joints springing up everyday, we have the likes of Mr. Biggs, Sweet sensation, chicken liken, chicken republic, finiki, tasty fried chicken, tantalizers as the front runners of the industry. Basically there is a greater need for us to examine, the extent to which these...

Words: 7866 - Pages: 32

Premium Essay

Essay

...SCHULICH SUPPLEMENTARY APPLICATION SEPTEMBER 2014 ENTRY This is not an application for admission. To obtain admission application information, please visit http://futurestudents.yorku.ca. Current York students applying for Delayed Entry (Year 2) should complete a BBA Delayed Entry Application form and attach it to a printed completed Supplementary Application and submit it directly to the Undergraduate Programs Unit, Schulich School of Business, Room W262P. Information packages for Delayed Entry applicants are available at W262P, Schulich School of Business. All candidates must submit a completed Supplementary Application to the Schulich School of Business by the applicable deadline date indicated on this form to be considered for admission. York Student Number: Program Choice: □ Bachelor of Business Administration (BBA) q □ International Bachelor of Business Administration (iBBA) 213593330 (9 digit York student number) Which category are you applying for? (Check only ONE): □ Direct Entry applicants (Year 1). Deadline to submit form is February 5, 2014. q □ Delayed Entry applicants (Year 2). Deadline to submit form is March 12, 2014. Personal Information Surname Saleem First Name Farrukh Date of Birth (dd/mm/yy) Email Address: Province/State 10 / 02 / 97 q □ Male □ Female farrukhsaleem77@hotmail.com Ontario Country Current or most recent Educational Institution City and Province/State of Institution ...

Words: 2890 - Pages: 12

Premium Essay

Cadbury

...BUSINESS PROCESS RE-ENGINEERING TO TOTAL QUALITY MANAGEMENT: AN EXAMINATION OF THE ISSUES J. Gonzalez Benito* A. R. Martinez Lorente, E.U.EE. Empresariales, Cartagena, University of Murcia, Spain. B. G. Dale, Manchester School of Management, UMIST, Manchester, UK * Corresponding author. Address: BUSINESS PROCESS RE-ENGINEERING TO TOTAL QUALITY MANAGEMENT: AN EXAMINATION OF THE ISSUES ABSTRACT This paper examines two research questions. Firstly, is a re-engineered company a suitable platform for the subsequent application of TQM principles? Secondly, is BPR an appropriate means to transform an organisation operating along traditional lines into one which is managed using TQM principles? It is argued that these questions have been given scant attention by the academic fraternity. The analysis presented in the paper indicates that the application of BPR can provide the base for the subsequent development of TQM. KEY WORDS Business Process Re-engineering, Total Quality Management, Continuous Improvement. INTRODUCTION In response to the globalization and growing competitiveness of world markets, companies are continually looking for different management recipes to get improvements into their business operations. A wide range of new philosophies such as lean production, world-class manufacturing, Total Quality Management (TQM) and Business Process Re-engineering (BPR) have been deployed as drivers to improve competitiveness, see Lee and Oakes (1996). Total Quality Management...

Words: 5887 - Pages: 24

Premium Essay

Walmart

...Internal and External Factors Team A Princess Waiters, Chris Tran, Charles Jones, Donald Dryer, Carolina Franco MGT/230 August 21, 2013 Professor Chris Pahl Internal and External Factors The internal and external fact of functions affects management every day. It is the performance that an organization or company within itself could turn out positive or negative. This also pertains to the outside world, where the factors can be beyond the control of the organization in positive or negative situations. The concepts in management implements the four functions needed for the core requirement in management. Planning is the foundation base which all others areas are built. There may be sudden strategies required to be implemented during a crisis. Depending on the conditions, a company may have to alter its course of action regarding certain goals. Organizing is the second function of management that is affected if resources beforehand are not organized. Leading or directing is the third function affected in management, it helps control and supervise the actions of the staff. The leading managers whether positive or negative the internal and external outcome, have to be sensitive and inspirational on a personal basis. Controlling is the last of the functions performance that is affected by the factors. Control is also dynamic in nature as the management can anticipate future problems. When it comes to globalization, internal and external factor affects various segments of...

Words: 2398 - Pages: 10

Free Essay

Research on Challenges Facing Sport in the Country Still Doing Litereature Review.

...Richard Attias Become a fan Email The Development Factor: The Challenge of Sport in the 21st Century Posted: 10/21/2014 8:39 am EDT Updated: 10/29/2014 9:59 Sport occupies a peculiar place in world dynamics in that it surpasses the limitations of geographical boundaries and social classes. Still, a gap remains between developed and developing nations when it comes to sport. In the industrialized world, sport as an economic sector represents approximately 2% of GDP. For developing economies, though, the challenge remains making sport a factor of economic development, and a driver for social change, so it benefits all citizens in the long term. UNESCO's 1978 International Charter of Physical Education and Sport classified sport as "a fundamental right for all." But the low place sport occupies in the developing world's priorities shows that its importance as an educational and social tool is not yet universal. Everyone agrees that sport contributes to economic development by creating jobs and stimulating business activity. The organization of a major sporting event, for example, is a great opportunity for the local economy. The thousands of people who attend will spend money on food, lodging, transportation and other, related tourist activities. However, in recent years, we see these economic benefits are obvious only the short term. If we take the example of South Africa in 2010, the positive impact of the World Cup was, in terms of job creation and reduced crime...

Words: 17283 - Pages: 70

Premium Essay

Solution Accounting

...Advanced Accounting Beams Anthony 11th Edition Solutions Manual Click here to download immediately!!! http://solutionsmanualtestbanks.blogspot.com/2011/10/advanced-accountingbeams-anthony-11th.html ----------------------------------------------------------------------Advanced Advanced Advanced Advanced Accounting Accounting Accounting Accounting Beams Beams Beams Beams Anthony Anthony Anthony Anthony 11th 11th 11th 11th Edition Edition Edition Edition Solutions Solutions Solutions Solutions Manual Manual Manual Manual -------------------------------------------------------------------------***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Solution Manual in e-version of the following book*** Name: Advanced Accounting Author: Beams Anthony Edition: 11th ISBN-10: 0132568969 Type: Solutions Manual - The file contains solutions and questions to all chapters and all questions. All the files are carefully checked and accuracy is ensured. - The file is either in .doc, .pdf, excel, or zipped in the package and can easily be read on PCs and Macs. - Delivery is INSTANT. You can download the files IMMEDIATELY once payment is done. If you have any questions, please feel free to contact us. Our response is the fastest. All questions will always be answered in 6 hours. This is the quality of service we are providing and we hope to be your helper. Delivery is in the next moment. Solution Manual is accurate. Buy now below and the DOWNLOAD LINK WILL APPEAR IMMEDIATELY once payment is...

Words: 19905 - Pages: 80

Premium Essay

Mcd Success Tips

...Question 1: Discuss any FIVE (5) management actions that have contributed to the success of McDonalds. Every organization has their different objectives, missions and visions to achieve in order to ensure company’s growth. However, the skills of management in the company are relatively important in order to motivate and provide guidance to employees so that everyone is in the right path to the common target. According to Pearson Educations (2012), management carries a definition of a skill that involves coordinating and overseeing the work activities of other employees so that the activities are completed efficiently and effectively. Managers, are those people who have the responsibility to ensure that the management of company is running smoothly and flawless. In an organization, there are different management actions that the company should be concerned. In the case study of McDonalds, our team has found out five significant management actions that have contributed to McDonalds’ success. There are strategic management, democratic leadership skills, human resources management, ethics management and 1.1 Strategic Management One of the management actions that have contributed to the success of McDonalds will be their strategic plan which called ‘plan to win’. The idea of this plan not only for them to be the biggest fast food restaurant chain but to be the best fast food restaurant chain. McDonald implement this plan by analyzing the 4 P’s which are product, price, promotion...

Words: 5535 - Pages: 23

Premium Essay

Evolution to Collaborative Networks

...Evolution to Collaborative Networks March 7, 2012 Abstract From the beginning of man there have been many various forms of collaborative networks. Beginning crudely in clans, evolving to cultures, societies, governments, and finally in the market place. This paper examines the history and evolution of many of the most popular forms of collaborative networks in businesses from the early 1900s to the present day. It will examine the research claims as the best practices for the day, how it has evolved and what has caused collaborative networks to mature to the present day thinking. Finally, based on the historical evidence and its direction, observe what visionary direction the research should be looking to. Keywords: collaborative advantage, collaborative networks, co-operation, joint ventures, leadership, open markets, vertical integration. Evolution to Collaborative Networks Introduction It is no longer a secret in the business world today that competition is fierce. In every segment, the market is changing at an alarming rate. Product life cycles that used to last for years and decades are now only lasting for mere months. No company knows exactly what direction the market will go, so they are seeking the greatest intelligence to gain the greatest advantage. In the past it was to a firm’s advantage to obtain new information and keep it from their competitors and even their suppliers, but today’s technologies have evened the playing field. The elements that brought...

Words: 5830 - Pages: 24

Premium Essay

Ads Impact

...association between the variables but in-depth analysis found that emotional response of consumer purchase behavior is the variable that results into strong association with the consumer buying behavior. It is true that people purchase those brands with which they are emotionally attached. This study reports new evidences in the field of consumer buying behavior of consumers pertaining to the local markets of these cities of Pakistan. Keywords: Environmental response, Emotional response, Consumer buying behavior. 1. Introduction Almost every one grows up in the world which is flooded with the mass media e.g. television, advertising, films, videos, billboards, magazines, movies, music, newspapers, and internet (Latif & Abideen, 2011). Of all marketing weapons, advertising is...

Words: 6082 - Pages: 25