...GB530 Brand Extension Marketing Plan: Guide Introduction Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a cover page and a reference page. For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a marketing plan assignment and 3) you will not use double-spacing but instead you will use this document’s formatting. It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once deposited into the Drop box for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin for a potential plagiarism review, so it continues to be important for you never to use anyone else’s words verbatim. For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let me know. All the components of the Marketing...
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...Kaplan University Graduate School of Business and Management GB530 Marketing Management: Brand Extension Marketing Plan GB530 DATE: March 6, 2012 1.0 Executive Summary: For Sure is a fairly new organization that specializes in safety. The newest upcoming device is WishChip. WishChip is an inexpensive computer device that will be implanted into the keys of the vehicle. The purpose of the chip is to allow the guardian of the vehicle to set the max speed the car can go. For example, if you are a parent and your kids are of age to drive, the parent can set the car to not go any faster then 70 mph or be alerted when it has reached high speed. Taking surveys/polls is one of the many ways to obtain research along with accident reports and much more. WishChip will first be marketed domestically. Marketing domestically will allow ForSure to test out the product and to get a feel for what the customers wants really are. Because the market, customer needs, tastes, geography, demographics, and distribution methods are likely familiar, it's often the easiest place for companies to launch a product. The four P's of marketing - product, price, place and promotion - are often easier for companies to determine within the domestic market. The marketing concept will be used because finding a product that fits the customers’ needs is first priority. WishChips is made in mind of what an individual would like. By being able to control this device provides each customer...
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...Kaplan University Graduate School of Business and Management GB530 Marketing Management: Brand Extension Marketing Plan Dr. Blake Escudier July 15, 2012 1.0 Executive Summary The purpose of this marketing plan is to present a new category-brand extension product designed by DeWALT Power Tools and manufactured by Calloway Golf. The new DeWALT IronDrive Pro category line of golf clubs will embody the brand reputations of quality, power, top of the line features, superior technology and durability that have made both DeWALT and Calloway leaders within their perspective industries. This product is a specialty niche set of golf clubs packaged in a branded walking golf bag and also will include club head covers, a club towel, and balls to complete the perfect golfing experience. Consumers who purchase this product will enjoy the industry leading golf technology of Calloway and combined with the industry leading power tool features and benefits provided by DeWALT. The target market for this product consists of males 20-65 years old, college educated, makes an annual salary of $40,000 or more, and purchases high end products. The ideal customer lives all across the United States, but in particular resides in the industry’s largest regions of the Mid-Atlantic, New England, East North Central, South Central, and West North Central regions. The customer will have some knowledge of around the house DIY projects and tools to complete the task. The value...
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...Brand Extension Marketing Plan Unit 6 The Mailbox Vacuum Boyd Adams GB530 September 01, 2012 1.0 Executive Summary Vivint Security Company is a security company that has been in business since 1997. The product that will be considered is called the vacuum of the not so distance future. It is called the Mailbox Vacuum and it works on a principle of deterring identity theft. The owner of the product would have the knowledge that their mail was securely with-in the confines of their home. The product would work on these principles. The mail person would deliver the mail and has soon as the mail was put into the box and the door closed, the vacuum would deliver the mail to a box inside the home via a tube that is underground going to the home. The brand name of the for-profit organization would be something that the many investors would vote on. One would consider Quantum Leap 2012, or the Jetsons Mailbox delivery system. There are a few more that come to mind, but as stated, getting the investors feedback would...
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...Ex Kaplan University Graduate School of Business and Management GB530 Marketing Management: Brand Extension Marketing Plan John S. Gumbs Jr. 31st January, 2012 Brand Extension Marketing Plan 1.0 Executive Summary Apple Inc. is currently known for its renowned operating systems that provide outstanding computing and gaming for its users. The organization has a vast list of multimedia productivity products and hardware units. Some of the multimedia products include iTunes, iWorks, and iLife. In the coming months of 2012 Apple Inc. will be announcing a reveal of a new multi-functional refrigerator; this new revolutionary product will be named the iFridge. When it comes to marketing the iFridge, Apple Inc. will gather information based on industry trends, consumer demands, revolutionary Apple technology, and four P’s, Price Promotion, Placement, Product. In addition the iFridge will have the well known characteristic that many have grown to know and love about Apple products. The iFridge will be sold domestically and then modified to fit the European and Asian market based on the market demands. The consumer can order the appliance via Apple Inc. and certified Apple distributers. Apple may choose to sell the appliance on an online retailer’s website. The reason for having the appliance sold in the North American market first is that American homes are better equipped for large household appliances. The iFridge will be a truly revolutionary and most productive...
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