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Marketing Final

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Submitted By kryoko
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** ASSESSMENT EXAM QUESTIONS – THESE ITEMS WILL DEFINITELY APPEAR ON THE FINAL EXAM **

CHAPTER 1

|1-113. |Marketing will not happen unless: |
|A) |e-commerce is flourishing. |
|B) |facilitators are present to simplify exchange. |
|C) |middlemen are present to facilitate exchange. |
|D) |two or more parties each have something they want to exchange for something else. |
|E) |an economy is market-directed rather than planned. |

|1-120. |MACRO-marketing: |
|A) |is a social process. |
|B) |tries to overcome "discrepancies of quantity" and "discrepancies of assortment." |
|C) |tries to effectively match supply and demand. |
|D) |tries to overcome the many separations between producers and consumers. |
|E) |All of the above are true statements. |

|1-204. |The three basic ideas in the "marketing concept" are: |
|A) |customer...

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