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Marketing Flyer Plan

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Background on XYZ
XYZ Construction Inc. performs horizontal construction work including roads, airfields, and bridges. The company’s headquarters is in Denver, Colorado, and has 16 field offices located in 11 states. The workforce includes heavy and light equipment operators, civil engineers, and project managers along with an administrative staff in the headquarters facility with support staff in each of the 16 field offices. The company has 2,300 year-round employees and will surge to an average of 4,500 employees during peak construction periods. Currently, XYZ Construction Inc. is a privately owned company that began as a family business in the 1950s. Ownership has decided to go public with XYZ. The job of Carlton LLC is to highlight key points in the Initial Public Offering. These key points will consist of marketing, management, business ethics, global dimensions, accounting, financial, economic, legal, information management, research, leadership, and business integration aspects of the company.
Marketing for XYZ
In the next 12 months we will be going through an Initial Public Offering (IPO). The purpose of an IPO, again, is to take the company public.
An initial public offering (IPO) is the first time a company offers its shares for sale to general investors. The process is called “going public.” The shares are listed subsequently on a national securities exchange, for example, the New York Stock Exchange (NYSE). This method is used by small, medium and large companies to raise funds. The company receives all of the proceeds of the offering. The timing of an IPO is crucial. It depends on a favorable market for a company’s products or services (Kielmas,n.d). As is known XYZ performs horizontal construction. Horizontal Construction is the building of roads and bridges; any time of construction that is a straight on flat land. In the case of

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