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Marketing for Kudler Fine Foods

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Marketing for Kudler Fine Foods
Barbara Norftill
University of Phoenix

Marketing for Kudler Fine Foods
What is the one thing that raises a profitable company above the rest? This can be described in one word, “marketing”. Marketing is a major business component in today’s world. Kudler Fine Foods is a retailer of high-end foods who is focusing on expanding their services. This paper will cover the positives and the needed deltas on marketing for Kudler Fine Foods.
According to an article by, there are several positive points in internet marketing. The first positive point is that the advantage of the internet is its convenience. states that if you have a computer and internet access, you can conduct business anytime and anywhere you please 24 hours a day. Along with its unique product line with goods imported from overseas, Kudler Fine Foods is on the internet. Another positive point is that Kudler has a strategic plan. writes that a good marketing plan is essential and does not have to be complex. A good marketing plan should understand the situation, size the market, strategy, and objectives. Kudler Fine Foods is definitely going in the right direction with the positives that they already have in place.
Along with what is already there, Kudler Fine Foods still have a lot to go with their marketing. There are several variables that can be controlled in marketing. These variables are known as the marketing mix and consist of the 4P’s of the marketing world. They are product, price, place and promotion. Another approach to customer-focused marketing is known as the SIVA model. The SIVA model is a customer driven version of the 4P’s. The four parts of the SIVA model are solution, information, value, and access. Kudler Fine Foods needs to address the marketing mix to be successful. One needed delta on marketing is that...

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