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Marketing Fundamentals

In: Business and Management

Submitted By markwakeham
Words 2203
Pages 9
15/04/2013 | INDIVIDUAL ESSAY | Mark WAKEHAM 43285694 | | | |

References
Oldfield, Simon, and Mary Say. "The Importance of the Customer Experience." Admap 440 (2003): n. pag. WARC. Web. 7 Apr. 2013. <www.warc.com>.
Klaus, Philipp, and Stan Maklan. "Towards a Better Measure of Customer Experience."International Journal of Market Research 55.2 (2013): n. pag. WARC. Web. 7 Apr. 2013. <www.warc.com>.
Klaus, Philipp, and Stan Maklan. "Customer Experience: Are We Measuring the Right Things?" International Journal of Market Research 53.6 (2011): n. pag. WARC. Web. 7 Apr. 2013. <www.warc.com>.
Ryals, Lynette. "Marketing Solutions Services." Warc Best Practice (2013): n. pag. WARC. Web. 7 Apr. 2013. <www.warc.com>.
Cue, Oscar, Gabriela De La Riva, Carlos De León, Alice Garretti, Claudia Martínez, Monica Moctezuma, Rocío Ordoñana, and Mariana Ramirez-Degollado. Proc. of Neurosemiotics - the Key to Successful Marketing, Mexico City. Amsterdam: ESOMAR, 2008. WARC. Web. 7 Apr. 2013. <www.warc.com>.
"Warc Industry Trends Snapshot: Vending Innovation - New Opportunities for Packed Goods in an Established Retail Channel." WARC. Warc, 2012. Web. 8 Apr. 2013. <www.warc.com>.

Marketers must be able to identify the needs of the customer and the problems that arise without such needs and sell not a simple product, but the solution to their dilemmas. In a globalised and highly competitive world successful marketing revolves around a quality customer experience. A relationship must occur between the customer and product where they are able to understand the solutions the product possesses. Marketers are able to produce this relationship by understanding the needs of the customer and being able to deliver them successfully in order to earn the trust of the customer. However a service encounter or any interaction between a...

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