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Marketing Ideology

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Marketing Ideology
Roger D. Jermeay II
Marketing and Promotion
Baker College

MARKETING IDEALOGY

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself” Peter F. Drucker (2001). Marketing is more than definitions, abstract thinking, theory and being sales manager. It is a science that incorporates functional knowledge that operates, not in a vacuum, but based on accepted principles.
The purpose of this report is to inform the reader about marketing in the United States of America. The American style of marketing is the advent of business’ to find a way to make a profit. It is a necessity for businesses to know the current situation of the social economic environment, without such knowledge it is impossible to reach the next level. In the case of marketing evolution, with time comes change and change is a necessity to evolve. As society grows so should a business’ marketing attitude to remain competitive in an ever changing environment.
In the business world marketing is continually a key assist or major detriment to a business’ success. Marketing is define as: The activity, set of institutions, and processes for creating, communication, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Nickels, HcHugh, & McHugh, 2010). To further explain, marketing does for a company what a resume does for person applying for employment. A Marketing Strategy is only effective to a business if all the key elements of the Market Analysis are thoroughly addressed; in particular: Customer Orientation, Strengths-Weakness-Opportunities-Threats (SWOT), Target Market & Research (Customer Profile), and the four “P’s” (Product/Placement/Promotion/Pricing), (Longenecker, Petty, Palich, & Moore, 2010)
The evolution of marketing

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