...In-N-Out Burger is a chain fast food restaurants in the Southwest and Pacific coast of the U.S. It is established in Los Angeles suburb of Baldwin Park, California by Harry Snyder and his wife Esther Snyder in 1948. Currently its headquarter has moved to Irvine in California. In-N-Out Burger has expanded in California areas, as well as into Arizona, Nevada, Utah, Texas and Oregon. After 68 years, the In-N-Out has past three generations, and current owner is Lynsi Snyder who is the only grandchild of the Snyders. In-N-Out Burger started with a drive-thru hamburger stand. The first restaurant at the intersection of Interstate 10 and Francisquito Avenue. It is very small, and only allowed drivers to place orders via a two-way speaker system....
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...Evaluation and Marketing Recommendations for In-N-Out Background In-N-Out Burgers, Inc. is a regional chain of fast food restaurants with locations in California and the American Southwest. It was founded in 1948 by Harry Snyder and his wife Esther, and today its headquarter is in Irvine. In December 12, 2013 In-N-Out had over 18,000 staff and 290 locations expand to Phoenix, Arizona; Draper, Utah, Dallas and Texas. In-N-Out Burger refused franchising business to avoid the high quality food and service decreasing by the rapid business growth. Therefore, In-N-Out restaurants have developed a high loyal customer base and relatively high revenue as $625 million in year 2012. In-N-Out becomes more and more popular in nowadays, it’s Double-Double ranked #1 fast food burger in America. In this evaluation paper, I will use analysis on 4P and surveys to evaluate In-N-Out’s marketing strategy and come up with my individual recommendations to promote In-N-Out’s future operations. Analysis and Evaluations Analysis on 4P Marketing strategies are often designed to influence customers’ decision-making and lead to profitable exchanges. In this way, we will analyze In-N-Out from product, price, promotion and place. Product. In-N-Out is mainly to provide customers the fresh hamburgers, fries and shakes. The one and only focus is burgers--not chicken, fish, or salads. It’s famous for the drive through service. The restaurant menu is quite simple which is easy for people to make the consume...
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...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product...
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...Alexandre Lescasse Rigo Reyes Marketing 110 Marketing ethics : I can find out who you are 1. The facial recognition technology is developing itself increasingly. Facebook website uses this technology for photos, by identifying Facebook friends on pictures we publish. It exists others commercial applications of facial recognition like the Xbox Kinect. Indeed , Kinect for the Xbox 360, a camera based body controller, allows you to play games without the confines of a controller. Additionally, the Kinect system also features facial recognition, meaning that when Kinect recognizes you, it will automatically log you into your Xbox 360 Gamer Profile when you walk into the play space. Using the Kinect ID, you can store your likeness in the Xbox 360 for facial recognition. Two new products concepts employing this technology : - Pepsi: facial recognition to better target advertisements Pepsico presented a series of screens able to recognize the passers and assess their gender and age, to adapt the advertisements broadcast accordingly. The technology was developed by IMRSV (formerly Immersive Labs), which offers the Cara software: a tool that turns any camera or webcam into an intelligent sensor. * - FaceDeal: the end of loyalty cards Why congest loyalty cards when you can identify customers from their faces? FaceDeal, a solution imagined by the laboratory RedPepper agency offers a loyalty program linked to Facebook. Cameras are filming people that enter in a...
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...Introduction This paper explains the strategic marketing planning process illustrating the discussion with examples from the low cost airline, Easyjet. The paper proceeds in five parts. In the next section of the paper, the concept of market segmentation is described and discussed. Next, the concept is located in the overall positioning, segmentation, targeting (PST) organisational strategy. Porters’ Generic Strategy is then outlined, as a supplementary paradigm to market segmentation. The concept of the marketing mix is discussed and applied to the case study company. A brief conclusion closes the paper. Before examining the marketing process, however, it is necessary to provide an overview of the case study company. Easyjet is an airline company that has been operating in the United Kingdom since 1995 (Easyjet, 2014). Like many other low-cost carriers, the company initially modeled itself on the business model of a successful American carrier, Southwestern Airlines (Yip, 2004). That airline had experienced unprecedented success by cultivating and exploiting a low cost operating model – Easyjet sought to implement this model in the European context, launching a flight between London and Amsterdam that was half the cost of the fare at the time offered by national carrier British Airways (Sull, 1999). In the years that followed, Easyjet rapidly expanded its route network to include hubs in some of the major British cities: Glasgow, Manchester and Liverpool, and routes to...
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...Out and About plc Capital is the funds that are invested into a business to be used for the growth and expansion of a business. In the case of Out and About plc, they are going to use this capital in order to fund its marketing budget. Out and About have a current ratio of 0.87:1 and an acid test ratio to one. This suggests that they are suffering from very severe liquidity problems especially short term liquidity. As they have £800 million worth of non-current assets, it would be useful for them to sell off some of these assets because it will increase the amount of cash they have, thus also increasing their current assets figure. Also, they could then use this cash to also reduce its current liabilities figure by paying off some its trade payables; this then will cause both their current ratio and acid test ratio to increase. Trade debtors are worth £70 million out of the £140 million of current assets. This means that they make up 50% of the total current assets. The trade receivables take 87 days to pay the business back; this suggests that they are to very quick in terms of repayment. This will cause further problems for Out and About plc because it could mean that they may not receive payments from its debtors causing them to write these debts off as 'bad debts'. If these bad debts start to build up, this can cause a business's expenses to increase and the value of the receivables asset to decrease. One major concern for Out and About plc is its profit margins...
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...Chapter Two Marketing Objectives Marketing Plan NOW danny abramovich Chapter 2 out of 4 Marketing Objectives www.MarketingPlanNOW.com 1 2. Marketing strategic planning & objectives Chapter 2 out of 4 Marketing Objectives 2. Tourism Intro 2 2. Marketing strategic planning & objectives Strategic planning is an organization's process of defining its strategy and making decisions on allocating its resources to pursue this strategy. Resources can include people (HR), capital assets, know-how, etc. Marketing strategic planning leans on most of the marketing analytical tools we have covered in the previous chapter. In a practical way, we are going to transform the analytical findings from the past year into marketing objectives for next year. Chapter 2 out of 4 Marketing Objectives 3 2. Marketing strategic planning & objectives Past year analysis 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Next year’s objectives 2.1 Marketing strategic Environmental analysis Market analysis Competitive analysis Segmentation Marketing-mix SWOT analysis Positioning planning 2.2 Desired segmentation 2.3 Desired marketing-mix 2.4 SWOT-driven objectives 2.5 Perceptual gaps 1.8* Sources of info (research) 2.6 Sales forecast *Comment: the only section in chapter ONE that does not transform into an objective in chapter TWO is 1.8 Chapter 2 out of 4 Marketing Objectives www.MarketingPlanNOW.com 4 2.1 Marketing strategic planning Past year analysis 1.1 1.2 1.3 ...
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...you are in the correct Chapter when you take the quiz. Question 1 4 out of 4 points Correct Which is an example of a technician sales person? Answer Selected Answer: A former chief financial officer who becomes a consultant in selling hospital financial information systems. Correct Answer: A former chief financial officer who becomes a consultant in selling hospital financial information systems. Question 2 4 out of 4 points Correct What is included in the sales force task of allocating? Answer Selected Answer: Deciding which customers will get scarce products during shortages. Correct Answer: Deciding which customers will get scarce products during shortages. Question 3 4 out of 4 points Correct Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically, is the definition of: Answer Selected Answer: viral marketing. Correct Answer: viral marketing. Question 4 4 out of 4 points Correct A part-time paid employee who makes sales calls from a company office is part of a: Answer Selected Answer: direct sales force. Correct Answer: direct sales force. Question 5 4 out of 4 points Correct A sales person who is not expected or permitted...
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...Marketing Jenny McFarlen MKT/421 Diane E. O’Brien October 19, 2009 Marketing is everywhere. There is not one single day that a person can wake up and not see an item that has been publicly marketed. The food we eat, the clothes we wear and the vehicle that we take to work everyday is a constant reminder of marketing and all the effort that was put into it for that product to become popular. Most jobs today have a form of marketing used that enhances the chance of that company being profitable and popular. Marketing is not just about selling a product. In much more detail, marketing allows a producer to put their product out publicly based on factors that are relative to the product. In order to determine this, the producer must evaluate the selling area and find out things such as the needs of the people who could potentially buy their product, find out the different types of the product that might be needed, get an estimation of how many people might buy the product and find out what parts of the world would use what is being produced. Marketing is also about determining a selling price and ensuring that a profit can be made after production costs. Promotion is also important to show customers what the product is about. Competition is affiliated as it enables a producer to determining how strong the market might be (Perreault & McCarthy, 2005) Marketing can also be defined as an activity or strategy that enables products to be available to consumers. Not only does...
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...Research Idea: The use of Digital Marketing instruments to carry out the marketing of the Al Alameih Worldwide. Introduction With the planning of the expansion of the company, the major thing that comes into the mind is developing various marketing strategies. It is only through proper marketing the company can gain proper response and also it will be able to spread its popularity to the other parts of the world. Al Alemiah adopted various kinds to marketing strategy to influence different segments of the market. But with the rise in the technology, it is very much important to keep a pace with the recent technology and follow the latest trends. The earlier marketing strategies used by the Al Alemiah even though helped the company in rising in a profitable manner but if consider to today’s world those methods have become outdated. Thus one have to develop new marketing strategies to sell the product and make the products of the Al Alemiah one of the most widely used products in the world. One of the most widely used marketing technology that is gaining popularity in today’s generation is the Digital Marketing and so this particular research paper throws light on how the digital marketing strategy can become useful in the expansion and profits of the Al Alemiah Kitchen Woods. Background Al Alameih is one of the most popular companies in Jordan that is involved in manufacturing of the kitchen woods. The woods are not only sold and used in Jordan but are also...
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...Week one: Marketing MKT 421 December 12, 2012 Donald Braustein Week one: Marketing Personal definition of marketing is that of being able to sell a product by using different means of advertising. For example the using of advertisements on the radio, TV and print. Marketing is described as according to "Dictionary.com" (2010), “the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. Although according to "American Marketing Association Marketing Power" (2012) “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. There is many different types of marketing that companies use every day in their daily work. These company have been using many forms of marketing for decades to adversities their products to the communities. Television is the most common used for of marketing advertisement used. You see marketing in every time to set down to watch your favorite show. For instance cars on Television are marketed in TV Show and commercial. For example Transformers’ marketing the Dodge Charger as being one tough cookie in given that car the manly ego that would make men want to have one and make young girls want to ride in one. On the other had you the KIA Soul that mean marketed as the best new car of it time. With great...
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...Direct marketing From Wikipedia, the free encyclopedia For distribution and retail sales of comic books, see direct market. | This article needs attention from an expert on the subject. Please add a reason or a talk parameter to this template to explain the issue with the article. Consider associating this request with a WikiProject. (February 2011) | Marketing | Key concepts | Product marketing Pricing DistributionService Retail Brand managementAccount-based marketing EthicsEffectiveness Research SegmentationStrategy Activation ManagementDominance Marketing operations | Promotional contents | Advertising Branding Underwriting spotDirect marketing Personal salesProduct placement PublicitySales promotion Sex in advertisingLoyalty marketing Mobile marketingPremiums Prizes | Promotional media | Printing Publication BroadcastingOut-of-home advertising InternetPoint of sale Merchandise Digital marketing In-game advertising Product demonstration Word-of-mouth Brand ambassadorDrip marketing Visual merchandising | v t e | | Wikibooks has a book on the topic ofMarketing | Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data...
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...There are many different ways to define marketing; it just all depends on how each person looks at marketing to how they define it. Most people think that all there is to marketing is advertising and selling of goods and services but there is so much more to it that just that. According to American Marketing Association (2012), marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. There are different parts to marketing and different things that you have to do for marketing as well. There is business to consumer marketing and business to business marketing and each is different but similar at the same time. Business to consumer marketing is the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return. Marketing in this situation is used to identify the customer, satisfy the customer and keep the customer. In this situation you figure out what the consumer wants and how to keep them using your product and this is marketing research. The people doing the research have to find out what specifics the consumer wants in their product and figure out the best way to accomplish that and advertise it for the consumer. A good example of this would be cell phones; these are something that is getting more advanced and competitive. The key to cell phones...
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...When I think of marketing, I think of trying to get a product out to the consumer with many interesting topics about it. This is what appeals to me when a new product is offered. What is the product about, what does it look like and what the product actually does. According to "Marketing" (n.d.), “The management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy” (definition). Marketing is not also just about putting the product out on billboards and promoting the product in different areas for consumers. Marketing starts with market research, a learning process in which marketers get to know everything they can about the needs and wants of consumers, and it ends when somebody buys something. Many companies feel that services provided to customers after the purchase also are an important part of marketing. All of these enterprises -- production, advertising, transportation, processing, packaging, and selling -- are included in the marketing process ("What Is Marketing?", n.d.). The success of your organization depends a lot on all the different aspects of marketing. Even packaging and delivering can be a huge part of the marketing world. Targeting...
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...CIM Level 3 module: Marketing Principles Marketing Principles is a module that sits within the suite of Level 3 modules. You can also combine this with the other Level 3 module to achieve the CIM Foundation Certificate in Marketing. Our qualification and award pathways have been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Bite-size awards Each module can be achieved as a distinct, self-contained award which can be built up to attain the full foundation certificate. As a marketer, it is important to understand a number of key concepts and be able to apply them to your business environment. This module will give you a grounding in a number of core principles. Aims of the Module Marketing Principles Assessment by exam Award in Marketing Principles Customer Communications Assessment by assignment Award in Customer Communications This module provides an understanding of the key concepts and terminology used in marketing. It also gives you a knowledge and understanding of the role and function of marketing within organisations and explores the factors that influence consumer behaviour. You will identify key components of the marketing environment and develop an appreciation of how to collect and use relevant information. The module outlines the concepts and elements which make up the marketing mix and shows you how they are applied in context. Full qualification Module...
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