Premium Essay

Marketing James Patterson

In: Other Topics

Submitted By chowchowder
Words 1086
Pages 5
Introduction
James Patterson is a renowned, best-selling author of crime fiction novels. He has written several novels including the Beach House, Four Blind Mice, Violets are Blue, and Roses are Red. These are among several other well-known novels that Patterson has improved his brand. Throughout the years, Patterson has sold over six million novels and counting. His novels are found in just about all the bookstores, grocery stores, and airport stores.
Patterson’s brilliant marketing experience has enabled him to expand his brand from one to over one hundred novels with an enormous reader-base. Book clubs have shown to be successful with books such as Lovely Bones by Alice Sebold and Cold Mountain by Charles Frazier by exposing these books to readers that typically would not ready that genre. The debate presented to Patterson is whether or not continuing business with book clubs is necessary to the success of his product. Upon consideration, the Patterson brand would benefit by continuing his participation with book clubs as it will not only continue expanding his reader base, but also open the door to a market that has not yet been explored such as the international market. To continue his success, Patterson should continue with book clubs but discuss renegotiating his margin per book. Although Patterson receives less profit margin from book clubs, he is exposing his literature to avid readers and generating attention to his brand. The benefits Patterson receives from book club sales shows that it has been vital to the growth of his brand in that it broadens his reader base.

SWOT Analysis Strengths * Lots of avid readers are members * Has stayed relevant for 70 years * Book club editorial reviews can create buzz and help create a blockbuster book * About 20% of bestseller sales were through book clubs * Helps advertise books to members...

Similar Documents

Free Essay

Jessica Pulido First Draft

...Jessica Pulido Professor Aparicio English 1302 29 September 2015 Stuck In Another Life I’ve entered a time warp; I'm back in my seventh grade English class. I look around and I see old classmates. People I haven’t seen in years. My old best friend is on my left with her buck-toothed smile and a crooked ponytail. The white walls contain nothing but a solitary poster that reads, "Books are gateways to another life" in bright green letters drawn on a cartoon brain. I can never guess what it means. I walk in to that class after lunch every day, sit at my desk, and stare at it for an hour and a half, yet I can never relate to it in any way. My teacher, strict and on the heavy side, was the type of teacher you didn’t want to get on her bad side. If she even had sides. She was giving us a lecture on how to infer poems with the chalk screeching like nails on the board. Our eyes widened with horror while she talked to us like we were foreigners that didn’t understand the concept of the language. “Songs. Are. Poems.” Not only did I hate poems I hated analyzing them as well. Rock was never in my interest so I detested “Fully Alive” when Ms. Brock first played it for us to analyze. It was impossible to even concentrate on the first verse of the song due to the icicle forming on my nose. I guess since she was a heavy-set lady she got warm very easily and insisted on keeping the room temperature in the forties. The song itself was depressing but it only made it worse that I was......

Words: 1113 - Pages: 5

Free Essay

Book Report

...Angelica Mason Period 1 9/26/12 Maximum Ride: School’s Out-Forever, is the second book in the series, Maximum Ride, by James Patterson. Author James Patterson, has sold more books than any other author (according to Bookscan), and in total, his books have sold an estimated 260 million copies worldwide. Since 2006, one out of every seventeen hardcover fiction book sold was a Patterson title. His critically acclaimed Maximum Ride series debuted on the New York Times bestsellers list at #1 and remained there for twelve straight weeks. The series has so far made ninety-four cumulative appearances on The New York Times bestsellers lists, proving that kids of all ages love page turners. Maximum” Max”Ride is the main character; she was ‘created’ to save the world. She tries to do so with the help of the flock. The flock consists of Max, Fang, Iggy, Nudge, Gasman, and Angel. They’re All 98% human 2% avian (they have wings). Of course there are many people holding them back from saving the world but the main person is Ari, he’s a human-wolf hybrid who max ‘thought’ she killed. He was back and stronger than ever, because he...

Words: 541 - Pages: 3

Premium Essay

Cases

...3) Would you use a service like CardSwap? Why/Why not? 4) What is the size of the market that CardSwap is focusing on? 5) What is CardSwap’s sustainable competitive advantage? 6) What is the value of a customer to CardSwap? How much should Poptia be willing to pay to recruit a customer? 7) What should Poptia do to generate customers? Cialis 1) What are the most relevant dimensions along which to segment the patient market for ED treatment? Of the segments identified, which would you target initially with Cialis? 2) What is Viagra’s positioning in the marketplace in 2002? How would you characterize the Viagra brand? 3) What would be the most effective way to position Cialis in the marketplace? 4) What marketing mix activities should accompany the launch of Cialis?...

Words: 2005 - Pages: 9

Premium Essay

Motivational Analysis

...Motivational Analysis in the Workplace Anonomous University of Phoenix Motivational Analysis in the Workplace Motivation in the workplace has many advantages. Motivation enables managers to encourage workers and employees to attain goals required for organizational missions. Motivation theories have evolved in the past 100 years. Motivation theorist such as Descartes, Darwin, and Hull had many ideas regarding what drives motivation. “When stumped trying to explain why people do what they do, we can turn to theories of motivation…” (Reeves, p. 5, 2001). The goal-setting theory shaped by Edwin Locke explains how organizational goals are used in the workplace to inspire motivation. Two workplace scenarios will be described. The goal-setting theory will be applied to both scenarios. Managers and leaders need to encourage the attainment of workplace goals. “Motive is a general term that identifies the common ground shared by needs, cognitions, and emotions…” (Reeves, p. 7, 2001). When managers cannot motivate employees effectively the environment and the employee suffer. Job satisfaction drops and the employee will no longer value his or her job. When this happens productivity will suffer. Setting goals does not always produce goal attainment. Locke’s theory does have drawbacks. The employee may not value the goal or may not be given enough positive reinforcement to retain his or her goals. Locke’s goal-setting theory states......

Words: 1222 - Pages: 5

Premium Essay

Identity Based View of Organization

...literature in order to assess how concept of identity serves organizations, how it helps in defining identity of corporation, the difference between the two, what are Balmer’s “Business identities”?, multiple identities of any corporate entity, inward and outward bound identities of corporation, also author tried to look into Balmer’s corporate identity Quindrivium which is for author of this essay is like a breakthrough in understanding the concept of identity based view of corporation, this part shows that identity of corporation is combination of multiple identities which needs to stay aligned to build positive corporate identity. In (b) the author tries to link the concept of corporate identity with another element of corporate level marketing(Balmer, J.M.T and Edmond Gray 2003), that is “corporate branding”, and tried to look into concepts like what is corporate branding ?, relation between corporate identity and corporate branding , utility to each other, the misconceptions, how significance of identity to corporate branding lead the restructuring of AC2ID test to AC3ID test, how corporate Quindrivium helps in understanding of corporate branding as an outward bound identification of a corporation, and distinction between the two in order to uncover the characteristics of corporate branding, this part will show...

Words: 3826 - Pages: 16

Premium Essay

Marketing Mix

...Marketing Mix “The four P approach has led to a manipulative attitude to people” (Gummesson, 2002:285). “What marketing deserves is new approaches, new paradigms, which are more market oriented” (Gronroos, 2002:140). “We propose that the mix has now reached its vanishing point, and we argue that marketing requires a new paradigm” (O’Malley & Patterson, 2002:50). What is common among the above three quotations is the fact that they are all against the Marketing mix. They also share the common belief that it’s time for a radical change, one where the 4Ps are rejected for a new paradigm. But the importance of the 4Ps is being undermined. Despite its limitations, they still form the base which is being used by modern organizations. This paper attempts to show the importance of the marketing mix for modern marketers and that it cannot be relegated from modern marketing strategy. The paper is divided into six parts. Beginning with the introduction it then moves on to the development of the marketing mix theory. The third part contains the literature review of the mix. The fourth asserts that marketing mix in conjunction with RM and CRM can result in a successful marketing strategy and the fifth uses Lexus as an example to prove this assertion. It ends with the conclusion. What Is Marketing Mix? The Oxford Dictionary of Business and Management’s definition of the Marketing Mix is of “the factors controlled by a company that can influence consumers’ buying of its products”......

Words: 4449 - Pages: 18

Free Essay

Ai Intelligence Science

...media has spent an increasing amount of broadcast time on new technology. The focus of high-tech media has been aimed at the flurry of advances concerning artificial intelligence (AI). What is artificial intelligence and what is the media talking about? Are these technologies beneficial to our society or mere novelties among business and marketing professionals? Medical facilities, police departments, and manufacturing plants have all been changed by AI but how? These questions and many others are the concern of the general public brought about by the lack of education concerning rapidly advancing computer technology. Artificial intelligence is defined as the ability of a machine to think for itself. Scientists and theorists continue to debate if computers will actually be able to think for themselves at one point (Patterson 7). The generally accepted theory is that computers do and will think more in the future. AI has grown rapidly in the last ten years chiefly because of the advances in computer architecture. The term artificial intelligence was actually coined in 1956 by a group of scientists having their first meeting on the topic (Patterson 6). Early attempts at AI were neural networks modeled after the ones in the human brain. Success was minimal at best because of the lack of computer technology needed to calculate such large equations. AI is achieved using a number of different methods. The more popular implementations comprise neural networks, chaos......

Words: 3187 - Pages: 13

Free Essay

Surveys with a Side of Scanning

...WestLAND Group used the Leica Nova MS50 to scan the facades of an office building for CGM Development. The scans were used to create models of the building exterior and surrounding topography as a starting point for BIM. WestLAND Group, Inc. was founded in 2000, in Rancho Cucamonga, Calif., and is a mid-size, well-established firm that provides civil engineering, GIS, surveying and mapping and planning to clients in energy, rail, construction, municipal, and development. The firm is always looking to adopt new technology and quickly developed expertise in CAD, GNSS, and reflectorless/robotic total stations, but until late 2013, they hadn’t done much with laser scanning. “We’d tried renting scanners, and subcontracting LiDAR work, but it didn’t work out particularly well,” said WestLAND’s Vice-President of Geomatics Mike Angelo, EIT, PLS. “We also found that purchasing a conventional scanner was just not cost-effective, as we did not have scanning projects lined up and it seemed difficult to market scanning to existing clients without an instrument readily available and a workflow in place.” Laser scanners are big investments, and WestLAND took its time looking for the right solution. The firm had a definite need; the work they do for railroads often calls for clearance surveys around tunnels and bridges, and point clouds and cloud-based models are ideal for this. But there wasn’t a huge demand; buying a dedicated scanner seemed like too much investment. Also, WestLAND’s......

Words: 1802 - Pages: 8

Premium Essay

Customer Relationship Management and Ebusiness

...CUSTOMER RELATIONSHIP MANAGEMENT AND EBUSINESS John Muiga Wanjiku School of Human Resource Development, Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya Email: mjwanjiku@gmail.com, Abstract — These paper looks into customer relationship management which is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty and explores it in context to e- business. It goes ahead to relate social networking revolution and its implication to business both positively and negatively and its impact on electronic Customer Relationship Management. Index Terms - Customer Relationship Management, Electronic-business, Electronic Customer Relationship Management INTRODUCTION The effective management of the customer has become the dominant objective for firms seeking to sustain leadership in their markets and industries. With their expectations set by world class companies and interactive technologies, today’s customers are demanding to be treated as unique individuals and requiring their supply chains to consistently provide high-quality, configurable combinations of products, services, and information that are capable of evolving as their needs change. Companies know that unless they can structure agile infrastructures and supply chains that can guarantee personalization, quick-response delivery, and the ability to provide unique sources of marketplace value their customers will......

Words: 5496 - Pages: 22

Premium Essay

Marketing Performance Analysis of Crystal Agencies

...1995. Crystal Agencies is an industrial and commercial enterprise which professionally supply whole set of water purification equipment, full automatic washing and filling machine, domestic water purifier, water dispenser, pure water and contract with all kinds of piping drinking water projects. Our company and our co-operation units own powerful technical force. The reverse osmosis membrane water treatment equipment and other piping drinking water machine, water softener, washing & filling machine and water we mainly deal in, service separately for different industries such as medicine, chemical, food, beverage, cosmetic and etc. This report is the integral part of completing my BBA degree form the ………………….. The report identifies marketing performance evaluation of Crystal Agencies A case study on ECR machine of Crystal Agencies. This is basically importing the product from foreign country. It is committed to conduct all the rules and regulations prescribed by the Bangladesh import rules and regulations. The functions of the organization cover a wide range of importing activities. Fundamentally Crystal Agencies import the product and the sale that product in two ways direct sales to the consumer and sale to the dealer. To prepare this report I mostly depend on the experience and secondary data beside this I also use primary data. Primary data are originated by the quantitative research. Primary data are collected from the direct observation. Secondary data are collect......

Words: 7690 - Pages: 31

Premium Essay

Leadership

...the questionnaire of section (B). 5.0 | Conclusion. 6.0 | Improving individual personality. 7.0 | References. 8.0 | Appendix 1 1.0. Introduction: According to Gumsluogu and IIsev, (2009) stated that, in an attempt to responsive and adaptive to doubtful, changing and competitive natures, corporations, essentially technology forced corporations, have to be extremely inventive and creative in sequence to continue a challenging improvement. In a lot of research (Kim and Mauborgne, 1999; Gumsluogu and IIsev, 2009) declared that, acutely novelty is the basis to achievement. Furthermore, (Oke, Walumbwa, and Munshi, 2009) added, it is reasoned to insert support and value to move forward of challengers. (Shipton, West, Dawson, Patterson and Birdie, 2006; Bruce and Scott, 1994) added, subsequently the explanation of...

Words: 6247 - Pages: 25

Free Essay

Stuff My Stocking: M/M Romance Stories That Are Nice and… Naughty

...maStuff My Stocking M/M Romance Stories that are Nice and… Naughty Stuff My Stocking: M/M Romance Stories that are Nice and… Naughty An M/M Romance Group Publication copyright 2010 With stories by: M.J. O'Shea Brian Jackson Deanna Wadsworth Missy Welsh Jade Archer Michael S. Xara X. Xanakas Mark Alders Em Woods Rachel Haimowitz SJD Peterson Kari Gregg Kim Dare A.J. Llewellyn Serena Yates Ocotillo Jessica Freely Heinrich Xin William Cooper Wren Boudreau Selah March Sarah Madison Stephani Hecht Amy Lane Angela Benedetti edited by: Diane W. (mailto:diane.goodreads@gmail.com) Jason B. Kathy H. Stuff My Stocking: M/M Romance Stories that are Nice and… Naughty What you’ve gotten yourself into… The stories you are about to read are the product of a very special project sponsored by the Goodreads M/M Romance groupthe online community for readers who love to read about men in love (Male/Male). The group moderators issued an invitation for members to choose a photo and pen a Letter to Santa asking for a short M/M romance story inspired by the image; authors from the group were encouraged to select a letter and write an original tale. The result was an outpouring of creativity that shined a spotlight on the special bond between M/M romance writers and the people who love what they do. This book is an anthology of those letters and stories. Whether you are an avid M/M romance reader or new to the genre, you are in for a delicious treat. So sit back, relax and......

Words: 121001 - Pages: 485

Free Essay

Strategy Formulation

...Unit 3 Strategy Formulation Ronald Rogers MGT680-1303A-01: Strategic Management American Intercontinental University Synopsis Often a business, particularly a startup, has little to no choice in when to introduce a product or service. However, given the opportunity, market information, and competition data, managers should be able to make valid choices concerning the release time of that product. This paper addresses the advantages and disadvantages of first move or late move into a market. It also explains how and why companies have succeeded and failed in both theories. Part One: First Mover Theory First Mover Advantages (FMA) FMAs have a unique opportunity to create barriers to competition such as limited resources and patents. They may have a sustainable advantage in technology that is Intellectual Property (IP), R&D, Patents, and resources. They have a monopoly of sorts, however short term that it may be (Lieberman & Montgomery, 1988). Rapid expansion of market share with a new product is extremely likely. Introducing new products involves in-depth market research and a large investment of time and other resources. The results of the market penetration by a first mover can be difficult to overcome for subsequent entries. Setting the benchmark is an advantage that first movers can exploit. If they introduce a product that becomes a high demand item, establish the brand name and provide good service, then they set the bar really high for late entries...

Words: 3112 - Pages: 13

Premium Essay

Accel Partners Vii

...three funds – Accel Partners IV, V, and VI. Those funds had generated returns well above those typical for venture capital funds. In fact, the net returns to limited partners on Accel Partners IV and V were running above 100% per year. Exhibit 1 provides a recent record of historical returns for venture capital funds by vintage year. While 100% plus returns were obviously spectacular, Julie was concerned that Accel had decided to raise the fees it would charge its limited partners. In its previous fund, Accel had charged a management fee of 2.5% and a carried interest (or profit share) of 25%. This already exceeded the industry standard of 2.5% and 20%. In Accel Partners VII, Accel proposed to raise the carried interest to 30% of profits. James W. Breyer, Accel’s managing partner, argued that: “the higher profit share would help it retain and attract new talent. We have the same investment team that has been investing the last three Accel funds, and at the same time, we have greatly strengthened the team with new additions ... ”2 At a 30% carry, Accel would join a select group of private equity firms that included Bain Capital, Kleiner, Perkins, Caulfied & Byers, and, under some circumstances, Benchmark Capital. Management fees are used to pay for the ongoing operating expenses of the partnership. . The fees are typically payable quarterly in advance. The “typical” arrangement for management fees is for a fund to charge an annual fee of 1.5% to 2.5% of total committed......

Words: 2906 - Pages: 12

Free Essay

Dunkin Donuts

...105 Westwood Drive Lexington, KY 40503 April 22, 2013 Mr. James Marinelli University of Kentucky 1522 Patterson Office Tower Lexington, KY 40506 Dear Mr. Marinelli: As students at the University of Kentucky, we are required to take a class titled “business writing.” In this class we were assigned a project which allowed us the opportunity of creating a proposal for a specific company. Due to the fact that Dunkin’ Donuts is already successful company with many loyal customers, our group decided to make your company the topic of our choosing. Because of the current success of the company, we realized that Dunkin’ Donuts already has an effective marketing strategy. Instead, we wanted to create another aspect to this current marketing strategy to take Dunkin’ Donuts to another level. We have spent a great deal of our semester researching your company and effective advertising methods. Because of this, we hope that you will find this proposal to be beneficial for the marketing department and could possibly incorporate it into your marketing strategy in the future. Since your company is very successful currently, we did not feel it was necessary to change any of the current marketing strategies and techniques. However, we do feel it is time to incorporate some new and young ideas. Through our research we noticed that Dunkin’ Donuts is lacking in the many college communities. As a result, we are concerned that college students will support companies that have a......

Words: 6654 - Pages: 27