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Marketing Lcci Test

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LCCI International Qualifications Certificate in Marketing Level 2

Extended Syllabus

Effective for examinations to be held from Series 3, 2010

For further information contact us:

Tel. +44 (0) 8707 202909 Email. enquiries@ediplc.com www.lcci.org.uk

INTRODUCTION
Education Development International (EDI) is a leading international awarding body that was formed through the merger of the London Chamber of Commerce and Industry Examinations Board (LCCIEB) and a leading online assessment provider GOAL. EDI now delivers LCCI International Qualifications (LCCI IQ) through a network of over 5000 registered centres in more than 120 countries worldwide. Our range of business-related qualifications are trusted and valued by employers worldwide and recognised by universities and professional bodies.

Certificate in Marketing Level 2 Aims
The aims of this syllabus are to enable candidates to develop:   the marketing concept the fundamental techniques applied to the marketing of products and services.

Target Audience and Candidate Progression
This qualification is designed to be of benefit to those who are:      new to marketing as a business function in the marketing profession and responsible for undertaking marketing activities under supervision. wishing to take the first steps towards a recognised qualification wishing to acquire a foundation in marketing at a tactical level candidates of other business subjects who wish/need to gain a basic insight into the marketing function

This qualification is complete in itself. It may also lead to one or more of the Level 3 LCCI IQ qualifications: Certificate in Marketing, Certificate in Advertising, Certificate in Public Relations, Certificate in Selling and Sales Management. Successful candidates who also obtain passes in two other subjects from a specific list within a period of 24 months will be

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