Premium Essay

Marketing Lecture

In: Business and Management

Submitted By daniellee
Words 39450
Pages 158
1

March 30, 2003

To the reader: You are enrolled in a principles of marketing course. This publication is intended to supplement your lecture materials. As you read through the text, note that it is keyed to illustrations used in class.

The course is divided into three sections. Section one covers introduction to marketing, consumer behavior, industrial buyer behavior, the marketing environment, where marketing fits into the organization, market segmentation, and product differentiation. Section two covers product and pricing. Section three covers promotion (sales) and distribution. As you read the book, consider that it is organized as follows: marketing and its environment (consumer behavior, industrial buyer behavior, marketing environment), product, pricing, promotion, and distribution. So, coverage begins with introductory concepts and proceeds into the marketing mix elements (product, price, promotion and place). You may wonder whether this book covers all aspects of marketing. No, it does not cover all aspects of marketing. You will find only basic concepts herein. If you seek specific, contemporary examples of marketing concepts, check out a traditional textbook from the library or purchase a recent edition from a used book store. Try the Perreault and McCarthy textbook (14th edition) or the Kotler and Armstrong textbook.

Section I: Concepts of Marketing A. Who is a Marketer? Consider first that marketing is driven by people and their needs. It is people driven. Contrast marketing, a people driven discipline with accounting or information systems—policy or rule driven disciplines. In marketing, you are trying to identify and cater to people’s needs. In a policy driven discipline, you are adhering to generally accepted accounting principles or to the precepts of ‘C’ or COBOL, programming languages, or network structures. You may wonder what is...

Similar Documents

Premium Essay

Roses

...TOPICS COVERED | READING MATERIAL | T& L | 17/7- 11/7 | * 1st lecture- Introduction to Module Understanding the concepts of IB * 2nd lecture- Evolution of International Business Globalization and International Business * Tutorial – Debate on the merits and demerits of Globalization | IB by Wall and Rees ch- 1 | LecturesGroup DiscussionsQ&A | 214/7-18/7 | * 1st lecture- Internationalization Process ( Exports, Non-equity and equity based) * 2nd lecture- Factors contributing to International Business Assignment hand over and discussion * Tutorial – Discussion on the factors that contributed for the growth of IB | IB by Wall and Rees ch- 2 | LecturesGroup DiscussionsQ&A | 321/7-25/7 | * 1st lecture- Why Firms invest abroad Gains from Trade Shift from developed countries to developing and emerging countries * 2nd lecture- International Business Strategies * Tutorial – Case study | IB by Wall and Rees ch- 3IB by Alan and Simon Ch- 2 & 9 | LecturesGroup DiscussionsQ&A | 428/7-1/8 | * 1st lecture- International Business Strategies * 2nd lecture- International Institutions and Markets * Tutorial – Case study | IB by Wall and Rees ch- 4 | LecturesGroup DiscussionsQ&A | 54/8-8/8 | * 1st lecture- Regional Strategies * 2nd lecture- Regional Strategies cont * Tutorial – Debate on the......

Words: 391 - Pages: 2

Free Essay

Porter Forces

...MARKETING & RETAIL DIVISION MGT9A3: BUSINESS IN THE 21ST CENTURY SCQF Level: 8, SCQF Credit: 22 Pre-requisite: MGT9A2 AUTUMN 2013 Module coordinator: Student support: Teaching Staff: MODULE AIMS Carol Marshall, (3A40) carol.marshall@stir.ac.uk Lynne McCulloch (3B44) l.a.mcculloch@stir.ac.uk K Davies, J Joseph, C Marshall, S Mawson, C Taylor The first two foundation modules examined the firm and the external environment. The emphasis for the module is the management of organisations in the 21st century. As such, this module concentrates on the management of the functional areas of the business, namely operations management, human resource management and marketing within the broader context of the changing organisation and the global economy. MODULE LEARNING OBJECTIVES By the end of this module, through completion of the assessment, attendance at lectures and participation in seminars you will have gained knowledge and understanding of:  the changing nature of the global economy and its impact on management,  operations management and organisational aspects of the business,  the future for managing human resources  the changing nature of the market place, marketing and consumer behaviour Also, you will have developed skills in being able to:  think critically, conceptually and contextually,  select and apply theoretical academic models,  search and select appropriate reading material,  use case studies to apply theoretical models to real life  present...

Words: 2031 - Pages: 9

Free Essay

Keke

...MKTG203 Consumer Behaviour Department of Marketing and Management Faculty of Business and Economics Unit Guide S2 Day Session 2, North Ryde, Day 2013 Table of Content Table of Content General Information Convenor and teaching staff Credit Points Prerequisites Corequisites Co-badged status Unit Description 2 3 3 3 3 3 3 3 List of changes since first version was published Learning Outcomes Assessment Tasks Class Test Assessed Coursework Group Projects (3) Final Examination 4 5 6 6 6 6 8 Unit Schedule Delivery and Resources Classes Prizes Required and Recommended Texts and/or Materials Technology Used and Required Teaching and Learning Strategy 9 11 11 11 11 11 12 Policies and Procedures Academic Honesty Grades Grading Appeals and Final Examination Script Viewing Special Consideration Policy Student Support UniWISE provides: 13 13 13 13 13 14 14 Student Enquiry Service Equity Support IT Help 14 14 14 Graduate Capabilities Problem Solving and Research Capability Learning Outcome Assessment Task 15 15 15 15 Engaged and Ethical Local and Global citizens Learning Outcome Assessment Task 15 15 15 Discipline Specific Knowledge and Skills Learning Outcome Assessment Task 15 16 16 Critical, Analytical and Integrative Thinking Learning Outcome Assessment Task 16 16 16 Research and Practice Policy on Group Projects Page 2 of 20 17 18 General Information Convenor and teaching staff Unit Convenor:......

Words: 5383 - Pages: 22

Free Essay

Assessment

...addition to the Official Unit outline found on QUT Virtual this document will provide specific information about the unit as it will run this semester. Semester | Semester One, 2016 | Unit CoordinatorLecturer | Name: Associate Professor Rumintha WickramasekeraPhone: 3138 1560Room: GP Z1046Email: bsb119@qut.edu.au | | Name: Dr Alvin TanPhone: 3138 1257Room: GP Z 1051Email: ac.tan@qut.edu.au | Unit Administrator | Name: Ms. Jan HeffernanPhone: 31381850Room: GP Z1018Email: j.heffernan@qut.edu.au bsb119@qut.edu.au | Academic queries | Email: bsb119etutor@qut.edu.au | Administrative queries | Email: bsb119@qut.edu.au | Tutor contact details | Available in Contact Us section of Blackboard | Lecture Schedule Date: Week Beginning | Lecture Topic | Readings from textbook | Week 129 February | Introduction * Overview of Australian Business Environment * Globalisation and interdependencies * Drivers of internationalisation | Ch 1(pp19 to 28 & 43 to 63) | Week 27 March | Introduction to IB Theories and Databases * Models/theories of internationalisation * Country analysis * EIU, GMID Databases | Ch 2 (pp90-108) | Week 314 March | Business environments – Socio-economic characteristics * Country profile and macro-segmentation * Levels of economic and social development * Determinants of market potential | Ch 7 | Week 421 March | Business environments – cultural diversity * Elements of culture * Dimensions......

Words: 877 - Pages: 4

Free Essay

Ugba10

...UGBA 10 Discussion Section Syllabus GSI: Sarah (Yuen) Linville sarahcyuen@berkeley.edu Fall 2013 | Section 105 Haas, Cheit 335 | Tuesdays 12 – 1 PM Office Hours: Friday 1:30 – 3:30 PM Course Description Please bring your i>clicker to lecture and to discussion. Otherwise you will not receive credit for attendance. Please bring your i>clicker to lecture and to discussion. Otherwise you will not receive credit for attendance. The intent of discussion section for UGBA 10: Principles of Business is to apply abstract concepts about business that are introduced during lecture in a concrete and useful way. It will not a repeat of lecture! We will be following the course schedule and module topics along with the rest of the lecture. We will do a variety of things for this course, from group discussions, presentations, and interviews, to research and writing. I will also be incorporating some practical skills and tools that have helped me be efficient and effective at business problem solving along the way. Attendance Discussion section begins on Berkeley time – at 12:10 pm. To begin section, I will pose an i>clicker question that will serve as your “roll call” for the day. If you are not present at the time of this “roll call,” you will be marked absent. If you come in after the “roll call”, you will be marked tardy. Two tardies counts as an absence, and an unexcused absence will count against your participation grade. I kindly request no laptops during......

Words: 846 - Pages: 4

Free Essay

Mama

...Dear Students, Welcome to International Marketing – Summer School 2015. My name is Quan Nguyen, and I will be your lecturer and tutor for the subject. As we are approaching the beginning of the summer semester, I would like to draw your attention to the following matters: * Lectures will commence next week on Monday 5th January in the Agora Cinema. We will have two lecturers running on the day: the morning lecture from 10am to 12pm, and the afternoon lecture from 1pm to 3pm. Please take note that the afternoon lecture is NOT a repeat of the morning one. Therefore, you need to attend all the lectures. * Tutorials will also commence next week from 6th to 9th January. Students are to choose one of the nine tutorials scheduled. Each tutorial runs for TWO hours. * It is extremely important to attend the tutorials next week as we will talk about the assessment tasks. Also in this first tutorial, groups will be formed for the Case study presentation and 'International Market Assessment, Selection, and Entry’ written report. * Students who are planning to work together need to select the same tutorial session (through Allocate+) in order to be able to form the group. One group shall be formed for both assessment tasks. * The Subject Learning Guide is available on LMS. Please read it carefully with extra emphasis on assessment tasks. * Summer school will be very short, quick and intensive. You will have no time to waste, and good time management is the best......

Words: 381 - Pages: 2

Free Essay

My Year Abroad – Brisbane, Australia 2005/2006

..., to see if anyone wanted a housemate. Here, I found two Norwegian girls looking for a third, we started talking and I got the room. Now, I am located in a very modern, pretty, three-room apartment in Kangaroo Point, close to both the city and QUT. The apartment also comes with a shared pool and BBQ-facilities. I pay $130 ($1 = 5 NKr. approx.) pr. week, which is a reasonable price for a place like this. Prices vary depending on what area you want to stay in and how many people you’d like to share with. Electricity comes as an addition every third month, and we also have an internet and telephone line we have to pay. Subjects and timetables You choose your subjects prior to departure, but you still have to confirm them and enrol in lectures and tutorials when you have arrived, the university will help...

Words: 3082 - Pages: 13

Premium Essay

Dennis

........... 1 Learning Outcomes .......................................................................................................................... 1 Teaching & Support Staff.................................................................................................................. 2 Course Delivery ................................................................................................................................. 3 i. ii. i. ii. iii. iv. Lectures................................................................................................................................ 3 Tutorials ............................................................................................................................... 3 Prescribed textbook ............................................................................................................. 4 Blackboard ........................................................................................................................... 4 Podcast of lectures ............................................................................................................... 5 Student Webmail.................................................................................................................. 5 Course Learning Resources ............................................................................................................... 4 BSNS105 Summer School Course Calendar .......................................

Words: 3081 - Pages: 13

Free Essay

Econ1202

...Teaching Times and Locations 2.2 Units of Credit 2.3 Summary of Course 2.4 Aims and Relationship to Other Courses 2.5 Presumed Knowledge 2.6 Student Learning Outcomes 3 LEARNING AND TEACHING ACTIVITIES 3.1 Approach to Learning and Teaching in the Course 3.2 Learning Activities and Teaching Strategies 3.2.1 Lectures 3.2.2 3.2.3 3.2.4 4 Tutorials Computing component Out-of-Class Study ASSESSMENT 4.1 Formal Requirements 4.2 Assessment Details 4.3 Tutorial Participation 4.4 Online Quizzes 4.5 In-tutorial Tests 4.6 Final Exam Format 4.7 Quality Assurance 5 6 7 COURSE EVALUATION AND DEVELOPMENT COURSE RESOURCES COURSE SCHEDULE 7.1 Lecture Schedule 7.2 Tutorial Schedule 1 STAFF CONTACT DETAILS Lecturer-in-charge: Dr Arpita Chatterjee Room: ASB 430C Phone: No: 9385 4314 Email: arpita.chatterjee@unsw.edu.au Consultation Times: Tuesday 2 – 5 pm Lecturer: Dr April Cai Room 432, ASB Building Ph 9385 3367 Email: april.cai@unsw.edu.au Consultation Times: Tuesday 9am – 12 noon List of tutors will be posted on Website. 1.1 Communications with staff Consultations are an opportunity for you to ask questions. You may need to ask about the material introduced in lectures, the problems you have attempted or questions that were not fully answered in tutorials. You should feel free to...

Words: 5473 - Pages: 22

Free Essay

Bill

...AMB200 Consumer Behaviour Portfolio Purpose The purpose of this assessment is for you to understand consumer behaviour by applying theories to your own behaviour. In this assessment, you will submit three (3) out of six (6) tutorial worksheets as part of a portfolio. You must submit worksheet 1 and then choose any two (2) from worksheet 2 to 6. The tutorial program has been designed to assist your learning and is directly linked to this assessment. You should aim to attend most of the tutorials if you seek a good mark. Consumer Behaviour List In the first tutorial, you will be select ONE consumer behaviour from the list below that you have done in the last three months. You will then complete worksheets in the tutorials of weeks 2 – 7 on that consumer behaviour. Once you have selected a behaviour you cannot change as your assessment requires to submit worksheets on the same behaviour. List of Consumer Behaviours * Buying a PC/laptop/high-technology item * Booking/arranging/going on an overseas holiday * Selecting a university * Going to the movies * Choosing a restaurant for a special occasion * Evaluating and selecting a mobile phone plan * Choosing to do volunteer work * Buying a fashion item * Going to a concert * Changing a bad habit (smoking, reducing alcohol intake, getting fit, eating better) Assignment structure and requirements You must follow this structure, do not change the order of the content of the......

Words: 608 - Pages: 3

Free Essay

Education

...filled in for you convenience:- |C.W. |He / She has been doing C.W. regularly & neatly/nicely/charmingly. | |H.W. |A bit irregular in doing H.W. / Has been doing H.W. with due care. | |Hand-Writing |Can / Can’t write neatly & independently. / Hand Writing still needs improvement. | |Reading |Can / Can’t pronounce letters and words correctly. | |Attention In Class |Listens the lectures with due care. / Careless in attending class lectures. | |Participation in |Is shy but friendly. / Shows reluctance/active participation in group discussions. | |Group Activities |/ is being encouraged to participate in group discussions. | |Games & Sports |Active in sports & games. / Eagerly participate in games. | |Discipline |Well...

Words: 273 - Pages: 2

Premium Essay

Updating Our Website- Report.

...Why Should Diet For Life Improve Its Website Prepared for Dr. Naji Oueijan General Manager Sassine, Ashrafieh Prepared by Said Richa Ranim Naffouj August 12, 2015 Memorandum Memo To: Dr. Naji Oueijan, GM Memo From: Said Richa, Head of IT department Ranim Naffouj, Head of sales department Date: July 21, 2015 ------------------------------------------------- Subject: Updating our company’s website Enclosed is the report you requested in August on whether we should update our website or not. We believe we should. It could: * Increase our company’s profits. * Increase our company’s reputation * Create an online community for our company * Give our clients better satisfaction Diet for Life should invest into a better website to see a lot of possibilities to grab. We should conduct a research to see which strategies and methods we should apply in order to do so. The information in this report came from print and online sources, as well as a questionnaire distributed along Notre Dame University gym members. We thank them for their time and valuable information. Thank you for the opportunity to conduct this research. We appreciate the chance to give our company a better future. If you have any questions about this report, please ask! Table of Contents * Memo of Transmittal * Executive Summary……………………………………………………………… * Introduction: a) Background b) Purpose c)......

Words: 1730 - Pages: 7

Free Essay

Note Taking

...1. Record. During the lecture, record in the main column as many meaningful facts and ideas as you can. Write legibly. 2. Reduce. As soon after as possible, summarize these ideas and facts concisely in the Recall Column. Summarizing clarifies meanings and relationships, reinforces continuity, and strengthens memory. Also, it is a way of preparing for examinations gradually and well ahead of time. 3. Recite. Now cover the column, using only your jottings in the Recall Column as cues or "flags" to help you recall, say over facts and ideas of the lecture as fully as you can, not mechanically, but in your own words and with as much appreciation of the meaning as you can. Then, uncovering your notes, verify what you have said. This procedure helps to transfer the facts and ideas of your long term memory. 4. Reflect. Reflective students distill their opinions from their notes. They make such opinions the starting point for their own musings upon the subjects they are studying. Such musings aid them in making sense out of their courses and academic experiences by finding relationships among them. Reflective students continually label and index their experiences and ideas, put them into structures, outlines, summaries, and frames of reference. They rearrange and file them. Best of all, they have an eye for the vital-for the essential. Unless ideas are placed in categories, unless they are taken up from time to time for re-examination, they will become inert and soon......

Words: 297 - Pages: 2

Free Essay

Foreign Literature

...mentioned, teaches no class. Class of Professor of Divinity. The duty imposed upon the Professor of Divinity is very arduous. In addition to the Lectures which ne has to deliver, he was in the practice of hearing the numerous Discourses which the Church requires before young men can be admitted to probationary trials. Pre viously to the appointment of Dr. Chalmers as joint Professor with Dr. Ritchie, the whole of the Discourses were heard by the Professor of Theology ; and some conception of the arduousness of the task may be formed from the following account given in the Appendix to the Returns from the University of Edinburgh. The number of Students enrolled each Session, has for these five years past been above 200. The Law of the Church impera tively prescribes that each of them shall deliver five Discourses before being taken on trials for licence. It is obvious, therefore, from this, taken in conjunction with the period during which continuance at the Divinity Hall is necessary, that each Student must deliver at least one Discourse, and many of them two or more in one and the same Session. This necessa rily interfered very much with the lecturing department, the number of Lectures delivered each Session amounting to 40, and the Professor, from the causes stated, finding it impos sible to enlarge the number. Dr. Ritchie's Lectures explained and illustrated the topics, both direct and collateral, suggested by the successive articles contained in the Apostles' Creed ;......

Words: 998 - Pages: 4

Premium Essay

Note Taking

...school. Students should devote a considerable amount of time reviewing information discussed during classroom lectures. It is very difficult remembering specific details from classroom lectures without good notes. These note taking strategies will help you to take better notes: ▪ Make clear and accurate notes Make sure to take legible and accurate notes since it is not uncommon to forget key details discussed in class after it has ended. Frequently, students comprehend the teacher's lecture, so they'll neglect to jot down specific details only to forget them later. Students who keep accurate notes can review them later to fully grasp key concepts during personal study time. Additionally, since during classroom lectures teachers frequently cover many topics, effective notes enable students to concentrate on specific topics. ▪ Come to class prepared Students properly prepared for class usually take better notes. Proper preparation includes completing assigned reading prior to class and reviewing notes from previous lectures. Students who do this can ask questions about confusing concepts and be prepared for new topics. ▪ Compare your notes To ensure your notes are as accurate and detailed as possible, compare them with the notes of other students after class is over. This is useful because your colleagues will frequently write down lecture details that you forgot or missed. This strategy will make classroom notes more thorough and......

Words: 602 - Pages: 3