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Marketing Location

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Market Location Tactics
When we mention about Market location tactics, there is a question that what is better between focusing on the tactic with strong aim to compete with the competitors or the tactic that they can satisfy a less sought-after but also profitable segment of the market by emphasizing on a niche?
Market location is an important business tactics that encourage us to know where to compete. It can be said that, the target market the firm aims at when the business strategies are applied. In business operation, it is a normal situation that we can find several companies who offer the same products or services. Consequently, there is unequal status of the companies in the market regarding market share. There are firms that operate only on the fringes and not in the mainstream markets while a few others have a small market share, some other firms have relatively larger market share, and one firm has the largest market share
There are four types of market location on the basis of the role that firms plays in the target including: leader, challenger, follower and niches. The second, third or lower ranking in the industry are Market leader. However, the small companies may decide to challenge the market leader or decide to follow them. Rungrot Company has the aim to increase the market share and the company can attack its competitors by using a strategy. * Encirclement Attack: To capture the opponent’s market share is necessary to depend on encirclement attack or a big move. In detail, planning to launch and advertise their products and tries to provide service guarantee is the way that Rungrot Company uses this tactics. Trend of fashion, features, user preferences and anything that might interest their customer are what they attacked on.

Value-Chain Partnership
Value-Chain Partnership is strong and closes alliance in which the company forms a

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