...E-Leader Croatia 2011 Case Studies in Channels of Distribution Donald K. Hsu, PhD Associate Professor Division of Business Administration Dominican College Orangeburg, New York, USA Abstract Case studies were employed as research tools, for undergraduate and MBA students for 25+ years. The International Management course was taught in two classes at an undergraduate Business program. Channel of Distribution course was given at a MBA program. Real-world examples were utilized and applied in class whenever applicable. Students did final projects individually or in a team, by employing case studies via library and internet search. Class evaluations indicated that the case studies enhanced significantly their overall learning experience. Students rated the courses good to excellent. This paper gave the summary. Keyword: Case Studies, In-Class Team Assignment, Final Projects, International Management and Channels of Distribution Harvard University, Cranfield University (UK) and many other research institutions published case studies for 25 years. International Management and Channels Distribution were taught in an undergraduate business program and a MBA program respectively. Job market is very good. A quick search on Indeed (2011) yielded 5,850 jobs for international manager and 1,160 jobs for channels distribution. This search was done for Manhattan zip code 10001, and within a twenty-mile radius. In the down economy, managers and distributors are still...
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...| |To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating | | |marketing strategies for appropriate product or services | | |To gain experiences in making effective marketing decisions via using the case learning approach | | |Transferable Skills: | | |Through lecture in classroom and presentation. | | |Teaching-learning and assessment strategy | | | | | |Knowledge of Discipline Area | | |Practical Skills | | |Problem solving and scientific skills ...
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...COURSE AND SUBJECT GUIDE POSTGRADUATE MANAGEMENT PROGRAMS 2010 The information contained in this Course and Subject Guide: • • is current only at the date it is published and Melbourne Business School is under no obligation to update the information or correct any inaccuracy which may become apparent at a later date; and is not intended to provide or make recommendation on which you should rely. Melbourne Business School reserves the right to change course content, lecturers, course time, examination procedures and other course details. To the extent permitted by law, Melbourne Business School specifically excludes any liability for any error or inaccuracy in, or omissions from, the information in this Guide and any loss or damage which you or any person may suffer. Last updated: 12 March 2010 1 2 MELBOURNE BUSINESS SCHOOL 2010 ACADEMIC CALENDAR ___________________________________________________________________ TERM 1 Thursday Monday Tuesday 14 January 18 January 26 January Orientation Evening – Weekend Mode and Standard Part Time World of Management Weekend Mode and Part Time (until Friday 22 January) Australia Day Academic School Holiday Carlton Campus on Sunday operations Monday Thursday Friday Monday Thursday Friday Friday Thursday Friday Sunday 9 February 18 February 26 February 8 March 18 March 19 March 2 April 15 April 16 April 25 April Commencement Term 1 Teaching (standard 12-week format subjects) Weekend Mode – Module 1a (until...
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...vs. Project Goals * Strategic management involves both short-term and long-term planning to assist a business in reaching goals e.g worker productivity, improving marketing strategy and production operations. Project management involves the short-term goals of creating a service, program or product that meets customer satisfaction, while striving for the same goals regarding productivity, marketing strategy and production operations. Summary - Strategic management goals involve the entire business striving for future success, while Project management goals focus just on the current product's or program's future success. Product Risks vs. Financial Risks * Project management evaluates product risk based on whether the product will achieve current customer satisfaction. Most project management involves quality assurance tests to review the project's or product's functionality for success or failure. Although the product line is essential for strategic management, in terms of creating a marketing strategy, strategic management must plan for the financial risk of a changing market i.e strategic management must plan on how to respond to changing situations concerning the project and how those changes would affect the business overall. Summary-Strategic Management focuses on the financial risk of undertaking a particular project while Project Management focuses on the product risk of a particular project. Business Procedures vs. Project Procedures * Strategic management revolves...
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...Journal of Business Case Studies – Second Quarter 2006 Volume 2, Number 2 Case Studies In Marketing Research Donald K. Hsu, (Email: yanyou@hotmail.com), Dominican College ABSTRACT The use of case studies for Marketing Research has been examined. Starting with a topic selection, students collected the background information from various sources. A focus group was conducted to gather detailed information. A questionnaire was designed for an in-depth survey of the general public. Using mall intercept, 100 or more convenient samples were collected from the questionnaire. SPSS software was used to analyze this data. Then a final report with possible recommendations was written. During the course of this research, students made face-to-face interview with senior managers or CEO, selected appropriate Harvard Business School cases, did research using Internet or library resources, and added much real-life learning to the theoretical in-class knowledge. INTRODUCTION V ase studies in Marketing Research have attracted much interest for global researchers. During the last two years, participants at the European Applied Business Research Conference presented findings in marketing related topics: 56 papers in 2003 and 25 papers in 2004. Out of the 81 papers, 24 reported work on marketing research. Cho and Ha (2004) measured consumer behavior by surveying 300 people on two brand names, Chow et al (2003) studied the environment friendly (eco-label) issues on the...
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...sylabus Course: IP_357 Global Marketing Management System Online (GMSMO) International Business Program University of Economics, Prague October 12 – 15, 2011 Instructor: Dr. Basil J. Janavaras E-Mail: basilj@janavaras.com Web Sites http://www.gmmso3.com , http://www.janavaras.com Introduction This course utilizes web based software named GMMSO (Global Marketing Management System Online, http://www.gmmso3.com ) as the basis of instruction along with targeted lectures on international business strategic planning. GMMSO software is a global marketing/management research and strategic planning tool that will enable you to: • Conduct a company situation analysis in a global context • Identify countries with high market potential for the company’s product/service • Conduct and in-depth market/competitive analysis and select the best country market • Determine the best entry mode strategy and develop the marketing plan To this end, the course requires integration of knowledge from this and other courses and bridges the gap between theory and the real world of business. This module organizes learning around projects that involve students in problem-solving, decision making, and investigative activities. It provides students with the opportunity to work relatively autonomously and in groups culminating in the production of realistic reports that integrate managerial realism into the classroom. Users are provided with helpful tools such as step-by-step...
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...Lahore University of Management Sciences MKTG 343 – Marketing Models Spring Semester 2015 Instructor Room No. Office Hours Email Telephone Secretary/TA TA Office Hours Course URL (if any) Muhammad Asim 4-39 SDSB Building TBA Muhammad.Asim@lums.edu.pk TBA TBA TBA suraj.lums.edu.pk COURSE BASICS Credit Hours Lecture(s) Recitation/Lab (per week) Tutorial (per week) 3 Nbr of Lec(s) Per Week Nbr of Lec(s) Per Week Nbr of Lec(s) Per Week 2 Duration Duration Duration 75 Minutes COURSE DISTRIBUTION Core Elective Open for Student Category Close for Student Category COURSE DESCRIPTION This course surveys quantitative marketing methodology. Our emphasis will be on the selection and use of models to support marketing strategy. Topics include: analysis of consumer behavior; segmentation, targeting, positioning, forecasting methods; new product decisions; and advertising decision models; sales force decision models and pricing decision models. The focus of the course is on the use of analytical approaches and computer-based models to formulate and solve problems. This course will also provide you an opportunity to improve your statistical and analytical skills. COURSE PREREQUISITE(S) • • • Statistics OR Statistics and Data Analysis OR Probability and Statistics COURSE OBJECTIVES (CO) 1. 2. 3. 4. Develop an understanding of the use of analytical techniques and computer models in enhancing marketing decision making in modern enterprises Improve students’ skills in viewing...
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...440 WEEKLY ASSIGNMENTS for WEEKS 1-6 IMPORTANT NOTE: Look ahead to the final assignment/project for the course due in Week 6 and get started on it early! You should work on the project weekly even though you don’t have to submit weekly assignments for the project. Some weeks in the course have only one written assignment to give you additional time to work on the project due in Week 6; please use this time wisely. Week 1 Assignments NOTE: The reading and viewing materials can be found in the LibGuide on Blackboard for this course. Read each of the following articles. * The Evolution and future of logistics and supply chain management - Ballou, Ronald. European Business Review19. 4 (2007): 332-348 DOI 10.1108/09555340710760152 * Logistics and supply chain management applications within a global context: An overview - Schoenherr, Tobias Journal of Business Logistics30. 2 (2009): 1-VII * Strategic supply chain management: Improving performance through a culture of competitiveness and knowledge development - Hult, G. Tomas M.; Ketchen, David J.; Arrfelt, Mathias Strategic Management Journal, Oct2007, Vol. 28 Issue 10, p1035-1052 * Supply chain management and its relationship to logistics, marketing, production, and operations management - Mentzer, John T; Stank, Theodore P; Esper, Terry L. Journal of Business Logistics29. 1 (2008): 31-VII * Supply chain management and retailing. - Sparks, Leigh Supply Chain Forum: International Journal....
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...MKTG 201– Principles of Marketing Spring 2014 Instructor | Shoaib Ul-Haq | Room No. | 4th floor, 440, SDSB Building | Office Hours | By appointment | Email | shoaib.haq@lums.edu.pk (the preferred method of contact) | Telephone Extension | 5226 | Secretary/TA | Secretary: Ms. Nabeela | TA Office Hours | | Course URL (if any) | LMS | Course Basics | Credit Hours | 4 | Lecture(s) | Nbr of Lec(s) Per Week | 2 | Duration | 1 hour 50 minutes each | Recitation/Lab (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Tutorial (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Course Distribution | Core | | Elective | Yes | Open for Student Category | Seniors, Juniors, Sophomores, Freshmen | Close for Student Category | | Course Description | Marketing helps in meeting the local and global challenges facing different organizations throughout the world. This course introduces, to the students, the fundamentals of marketing such as key concepts, theories, and applications along with emerging marketing trends which are an integral part of managing profitable customer relationships and are essential to any successful organization. The goal of every marketer is to create more value for both internal and external customers. This course will enhance students’ knowledge and problem solving abilities towards Marketing related issues using customer-centric approach. | Course Prerequisite(s) | None | Course...
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...Eletromax Project Management By Name Instructor Institution Date of submission Eletromax Project Management Part 1 Importance of scope Statement to the Success of a project Given that the project plan is referred to as the foundation of a successful methodology of project management. Then many argue that scope statement of any given project is the breath of any successful methodology of project management. Scope statement is of great importance as it contains details relating to the project vision. It plays an important role of describing the goals of the project, keep a record of what a complete project will be like and finally the deliverables of the project. It is very unfortunate that most of the project stakeholders tend to pay little attention to the process of developing scope statement of a project in question. Another very alarming issue relating to scope statement is that, most of the project managers tend to be very dedicated in developing the scope statement of a project but rarely do they pay attention to the scope developed as they go about their duties of implementing the project plan. For the scope statement to be of great importance to the successful implementation of the project plan, the manager of the project needs to keep on referring to the scope statement so that he/she can ensure that the project implementation is in line with the initial vision and objectives (Edward 1975). The scope statement is used to define the project requirements...
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...Group Project: Development of a DVD Rental System CIT377 Jun 4, 2013 Alanood Alhosani Mariam Alhosani Shuaa Alqubaisi Table of Contents Executive Summary……………………………………………………………………………….3 Introduction………………………………………………………………………………………..4 Project Integration Management…………………………………………………………………..4 Project Charter…………………………………………………………………………….5 Stakeholders Register……………………………………………………………………...6 Change Control System…………………………………………………………………...6 Project Scope Management………………………………………………………………………..7 Requirement Gathering Documentations………………………………………………….7 Scope Definition……………………….………………………………………………….7 Work Breakdown Structure (WBS)……………………………………………………….8 WBS Dictionary…………………………………………………………………………..8 Scope Verification………………………………………………………………………...9 Project Time Management………………………………………………………………………...9 Project Cost Management…………………………………………………………………………9 Project Risk Management………………………………………………………………………..10 Conclusion……………………………………………………………………………………….10 References………………………………………………………………………………………..11 Executive Summary QuickFlicks is a new company that wants to offer DVD rental kiosks in Middle Eastern nations. The DVD rental system discussed in this report will be QuickFlicks’ initial product. QuickFlicks is a corporation with 35 initial shareholders. QuickFlicks is managed by its President, Maktoum Alhosani. This report will outline project management for the DVD Rental System Design project. The DVD Rental System Design is a project...
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...ASSIGNMENT ON DEVELOPING STRATEGIC MANAGEMENT AND LEADERSHIP SKILLS COURSE CODE: GOTXH04/WFPA GROUP D SUBMITTED BY Group D – 3 (SAMSUNG) TO THE SCHOOL OF FINANCE AND PROFESSIONAL STUDIES IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF POST GRADUATE DIPLOMA IN MANAGEMENT STUDIES (PGDMS). COURSE LECTURERS DATE: 05/08/2011 1.Project Executive Summary The overall project is focusing on a plan to design and launch the next generation mobile handset –Samsung Solid Extreme which will be called V2 as per clients needs. This project plan has aim and objectives to be achieved within the agreed project scope. The deliverables of this plan contains network diagram and Gantt chart to measure the project performances and on-going approaches. Moreover, in order to indentify and handle the risk involved within the project, this project will use risk register. Key areas of this project approach will be the stages in PBS, WBS and CBS where it will function as a framework of this project and affect the final outcome of this whole project. The ideal outcome of this project will be a successful launch of a new V2 design within the time, budget and scope limit. 2. Project overview Using the Client briefing document, this section will describe: • Project background and context, • Main requirements of the Project. Project Planning Inc. has been invited by an SME electronics design company , to tender for the commission...
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...Marketing Principles and Analysis MKT 305 Winter Quarter 2014-2015 Instructor: Bill Froese Office Location: See Blackboard Office Hours: See Blackboard Phone: 224-616-4789 Email: wfroese@robertmorris.edu Course: MKT 305 Quarter Hours: 4 COURSE DESCRIPTION: This course will introduce students to key marketing principles including the marketing concept, management of the marketing mix (product, price, place and promotion), analysis of the external environment, ethical issues in marketing, segmentation, targeting and positioning. This course examines how organizations discover needs or wants that they can serve in the market place. Upon completion of the course, students should understand and appreciate the significant role that marketing plays in our fast-changing global marketplace. LENGTH OF COURSE: 10 weeks TEXTBOOK: Boone, Louis E. and Kurtz, David L. Contemporary Marketing, 15th Edition 2013. Mason, Ohio. Southwestern/Cengage, 2013. ISBN: 978-1-111-57971-5 NOTE: Make sure you get the 15th Edition and not the 16th! There is also a bundled package including the Text with Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 978-1-305-59157-8 Finally, you can get the Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 9781285369488 Special Note Regarding CourseMate: CourseMate supplemental resources are bundled with the purchase of a new textbook. CourseMate can become...
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...McCombs School of Business Fall 2010 The University of Texas at Austin 05105 Marketing 382 Strategic Brand Management MW 8:00 – 9:15 CBA 3.130 http://courses.utexas.edu Office Hours: Professor Leigh McAlister M/W 9:30-11 and by appointment CBA 7.228 leigh.mcalister@mccombs.utexas.edu TA: Jeremy Battier By appointment jeremy.battier@mba11.mccombs.utexas.edu Required Readings Course Reading Packet (CP): Required Available in GSB Copy Center Everyone must purchase his/her own copy of the packet. Do not share copies of the packet as this is a violation of copyright. Additional readings posted on course web site (BB) (http://courses.utexas.edu) Course Objectives Some of a firm’s most valuable assets are the brands that it has invested in and developed over time. Although manufacturing processes can often be duplicated, strongly held beliefs and attitudes established in consumers’ minds cannot. This course provides students with insights into the creation of profitable brand strategies. It addresses three important questions: (1) How do you build brand equity?; (2) How can brand equity be measured?; and (3) How do you capitalize on brand equity to expand your business? Its basic objectives are to provide an understanding of: (1) Important issues in planning and evaluating brand strategies; and (2) Appropriate concepts and techniques to improve the long-term profitability of brand strategies. The course...
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...I. BACKGROUND Cashtivity is an organisation in the educational technology sector, currently looking to deliver internet and technology-based apps financial knowledge solutions to school children. They are at the start-up stage. Marissa Di Pasquale is the CEO of the company, and in no uncertain terms, she is the driver of the direction of the company as it forms and develops to deliver outcomes to its target audience. Although Cashtivity is starting off by delivering financial knowledge outcomes to school children, Ms Di Pasquale wishes to expand the target audience to the general public in the long run; including by expanding the market to university students as well. Cashtivity believes that its point of differentiation in its product will lie in its unique delivery of financial knowledge. It believes its originality lies in its ability to adapt complex financial knowledge into laymen’s terms, thus making such knowledge palatable and accessible to the general public, while also using leading technology to make the delivery of these educational resources interesting, interactive and addicting. Cashtivity’s motivation is driven by Marissa Di Pasquale’s motivation to be able to instruct people on how to manage and increase their wealth using what she believes should be common sense knowledge but isn’t at this point in time. In essence, she is trying to deliver financial knowledge to those who may not be interested at this point, for reasons such as complexity barriers to knowledge...
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