...competitors combined do not come close to the 27,021 locations that Subway currently owns in the United States; Quiznos has 5,200 locations (Quiznos, 2015), Firehouse Subs owns 850 locations (Firehouse Subs, 2015), Jimmy Johns has approximately 2,000 locations (Jimmy John's, 2015), Jersey Mike’s has 1,300 locations (Jersey Mike's, 2015), and Charley's Grilled Subs has over 500 locations (Charley's, 2015). The Subway chain is indisputably the world’s largest submarine sandwich chain with over 43,000 locations around the world (SUBWAY, 2015) and a brand value of $6.6 billion (Forbes, 2014). In this paper we will discuss how the Subway brand came to be so successful, what marketing strategies were used properly in the process, and conclude with what marketing strategies should continue to be implemented and what marketing strategies should be improved in order for Subway to maintain its success in the QSR industry. Background Information The “How” In 1965, 17 year old Fred DeLuca needed a way to fund his tuition to become a medical doctor. With a $1,000 loan from soon-to-be business partner Dr. Peter Buck, Fred founded Pete’s Super Submarines, known today as Subway Restaurants. The first store was opened in Bridgeport, Connecticut in August, 1965 with the future goal of opening 32 stores in 10 years (SUBWAY, 2015). Their biggest concern at the time was “how.” In eight years the subway chain was able to grow from 16 stores to 200 stores and they did this by franchising. Franchising...
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...[Type your address] [Type your phone number] [Type your e-mail address] FINANCIAL ACCOUNTING FOR MANAGERS Marketing Management II Course Professor: Dr. Kartik Dave Contact: 9873099223 Opposite Conference Room, First Floor Contact no.: 0120-2323001-10 Ext 360 Email: kartik.dave@bimtech.ac.in Course Objectives: In Marketing Management II, students would be introduced to the tactical areas of marketing – the various marketing mix (the four Ps) strategies: Product Strategy Pricing Strategy Place (Distribution) Strategy Promotion (Communication) Strategy This will enable the students to combine their earlier knowledge in the strategic areas of marketing (covered in Marketing Management I) with that in the tactical marketing strategies to improve their problem solving and decision-making abilities in the real life business situations. Pedagogical Methods: The course employs a balanced mix of lectures/class discussions and cases /assignments/projects. Class lectures and discussions provide an exposition of key concepts, and are supported by current marketing practices. The cases/assignments/projects provide an opportunity to apply the theories, concepts, and analytical devices developed in the lectures. Lecture / Class Discussion: This time will be devoted to the presentation of theories, concepts, and analytical techniques useful for marketing management. The course outline indicates topic wise chapters of the relevant textbooks and also includes few other important...
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...DEPARTMENT OF MARKETING AND BUSINESS ECONOMICS ALBERTA SCHOOL OF BUSINESS International Marketing MARK 644 - X50, Winter 2015 Instructor: Edy Wong, PhD Office: BUS 3 – 21B Phone: 780 492 8137 Email: edy@ualberta.ca Office Hours: By appointment Class Location: Business B 9 Class Times: Wednesday, 6:30 p.m. to 9:30 p.m. Course Duration: January 7th to April 8th, 2015 I. COURSE DESCRIPTION This course is designed to provide students with an understanding of how marketing principles and strategy must be adapted to the international business environment and how an effective international marketing strategy should be formulated. Topics for the course include an overview of the global business environment, influence of culture on consumer preferences and marketing strategy, effects of socio-economic and political factors on market analysis and marketing strategy, techniques of competitive analysis, logistical and supply chain considerations, and relevant government regulations on international trade. The learning strategy for this course will be based on a combination of class lectures, group discussions and presentations, and a group paper. Students are encouraged to contribute to the learning process by drawing on their professional and business experience in class discussions and projects. Learning outcomes in this course will include an understanding of the principles of international marketing, an appreciation of the relevance of politics, culture...
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...| |To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating | | |marketing strategies for appropriate product or services | | |To gain experiences in making effective marketing decisions via using the case learning approach | | |Transferable Skills: | | |Through lecture in classroom and presentation. | | |Teaching-learning and assessment strategy | | | | | |Knowledge of Discipline Area | | |Practical Skills | | |Problem solving and scientific skills ...
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...Course Project Epsilon: Portfolio Management Plan Instructor: Stanley Mefford Oct 24, 2012 Table of Contents Introduction 3 Epsilon’s Strategic Plan 3 Strategic Capacity Plan 4 Portfolio Management Process 6 Project Selection Criteria 7 Program Management Plan 8 Quality 9 Scope 10 Internal Teams 10 External Teams 11 Scheduling 11 Conflict Resolution Plan 12 Change Management Plan 13 Resource Utilization 15 Conclusion 16 Resources 17 Introduction Deploying over 40 billion emails annually, Epsilon is ranked as the top database marketing services provider and is the world’s leading multi-channel marketing and technology organization (Palmer, 2012). Epsilon works with over 2,000 global clients that represent industries across many markets including financial services, customer packaged goods, retail, travel and pharmaceutical markets. Some of Epsilon’s service offerings include: database technology, email services, and reporting/analytics. As a leader in the market, an impressive 26 of the Fortune 100 companies trust them to provide marketing services (Epsilon, 2012). Since 2009, Epsilon had been experiencing unprecedented growth. In 2011, Direct Marketing News reported that Epsilon’s 2010 global revenues increased 19% as compared to the previous year and was expected to double its revenues (Gordon & Washkuck, 2011). From the outside, forecasts couldn’t be brighter for the company. Internally, however, it was a different story...
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...sylabus Course: IP_357 Global Marketing Management System Online (GMSMO) International Business Program University of Economics, Prague October 12 – 15, 2011 Instructor: Dr. Basil J. Janavaras E-Mail: basilj@janavaras.com Web Sites http://www.gmmso3.com , http://www.janavaras.com Introduction This course utilizes web based software named GMMSO (Global Marketing Management System Online, http://www.gmmso3.com ) as the basis of instruction along with targeted lectures on international business strategic planning. GMMSO software is a global marketing/management research and strategic planning tool that will enable you to: • Conduct a company situation analysis in a global context • Identify countries with high market potential for the company’s product/service • Conduct and in-depth market/competitive analysis and select the best country market • Determine the best entry mode strategy and develop the marketing plan To this end, the course requires integration of knowledge from this and other courses and bridges the gap between theory and the real world of business. This module organizes learning around projects that involve students in problem-solving, decision making, and investigative activities. It provides students with the opportunity to work relatively autonomously and in groups culminating in the production of realistic reports that integrate managerial realism into the classroom. Users are provided with helpful tools such as step-by-step...
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...Ecommerce Team Project: This class provides the theoretical foundations necessary for understanding Ecommerce, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are in terms of assessing opportunities in the marketplace and managing everyday commerce. In order for the marketing student to grasp the complexities of these issues in the real business world, each student will be assigned to a special project group that will design and create an integrated Ecommerce business plan for a newly developed online company. Each team will be assigned a specific type of online business model. Project Concept: Each special project group will function as a marketing design team that will meet on several occasions to determine project requirements. Each group will be responsible for creating the appropriate Ecommerce business model, as part of the integrated Ecommerce marketing plan. Strategic market planning is a process directed towards making decisions with tomorrow in mind. As such, strategic market planning is a means of preparing for future decisions so that a firm can rapidly and economically, start and move forward with as little disruption to the business as possible. Proper strategic market planning can provide considerable benefits to start up firms, especially those firms requiring substantial financial backing or are involved in highly turbulent or changing environments online. Proper strategic market planning can act as a...
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...MM522 – Marketing Management 06/17/2012 Week7 for IT Shared Services – Marketing Plan 1. Executive Summary 2 2. Situation Analysis 4 2.1 Market Summary 5 2.2 Strengths, Weaknesses, Opportunities and Threat Analysis 5 2.3 Competition 6 2.4 Service Offering 7 2.5 Keys to Success 8 2.6 Critical Issues 8 3. Marketing Strategy 8 3.1 Mission 8 3.2 Marketing Objectives 9 3.3 Financial Objectives 9 3.4 Target Markets 10 3.5 Positioning 11 3.6 Strategies 11 3.7 Marketing Mix 11 3.8 Marketing Research 12 4. Controls 13 4.1 Implementation 13 4.2 Marketing Organization 13 4.3 Contingency Planning 14 5. Conclusion 15 6. References 15 1. Executive Summary Shared service organizations have been an important strategy for process optimization and cost control in any fortune company. Specifically IT shared services offer unparallel benefits by combining the synergies of effective functional knowledge with exceptional technical disciplines. Various common services such as IT help desk, Quality assurance, application development and maintenance; change management can be combined and offered to various parts of the organization. In addition to cost reduction, several best practices can be established in terms of technology standards, process standards and resource utilization. Though the benefits are clear several companies face challenges in implementing a well functioning IT shared services organization. This marketing plan examines...
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...Marketing Management MGT 310-Module Handbook Marketing Management Module Handbook Course Code MGT310 BBA-5C Dr. Sher Akbar Faculty of Business Administration Department of Management Sciences Department of Management Sciences, CIIT Islamabad 1 of 8 Marketing Management MGT 310-Module Handbook Contents Introduction ................................................................................................................................ 3 Contacting the Module Instructor ............................................................................................... 3 Aims for this Course .................................................................................................................. 3 Prerequisites.............................................................................................................................. 3 Learning Outcomes ................................................................................................................... 3 Assessment Scheme ................................................................................................................. 4 Recommended Text & Reading Materials ................................................................................. 4 Course Requirements and Expectations ................................................................................... 4 Assessed Coursework ..............................................................................
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...Welcome to the Samsung Global Strategy Group I. Samsung Overview II. Introduction to the Global Strategy Group (GSG) III. GSG & You IV. Korea & Seoul I. Samsung Overview I. Samsung Overview (Revenue & Global Presence) Fast growth and vast global footprint Samsung Group Revenue ※ Billion US Dollars Global Operations 318 369,000 employees worldwide 510 offices and facilities in 79 countries 141 87 226 Electronics 80 Samsung 22 1997 2005 2012 4 I. Samsung Overview (Leading Products) 5 I. Samsung Overview (Leading Products) 6 I. Samsung Overview (Brand Value) Samsung ranked 9th among global companies in 2012 7 I. Samsung Overview (Total 29 Affiliates Companies) The Samsung Group consists of many different business units Electronics Industry Electronics Engineering & Heavy Industry C&T Corporation Engineering Financial Services Life Insurance Fire & Marine Insurance Samsung Card Securities Asset Management Venture Investment Chemical Cheil Industries Inc. Petrochemical Fine Chemicals BP Chemicals Total Other Companies Cheil Worldwide Everland Inc. The Shilla Hotels & Resorts Economics Research Institute S1 Corporation Medical Center BioLogics SDS Heavy Industries Electro-Mechanics Techwin SDI Display Corning Precision Glass Bioeps 7 Affiliates 3 Affiliates 6 Affiliates 5 Affiliates 8 Affiliates 8 I. Samsung Overview (SEC Biz. Division) HME : Health Medical...
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...E-Leader Croatia 2011 Case Studies in Channels of Distribution Donald K. Hsu, PhD Associate Professor Division of Business Administration Dominican College Orangeburg, New York, USA Abstract Case studies were employed as research tools, for undergraduate and MBA students for 25+ years. The International Management course was taught in two classes at an undergraduate Business program. Channel of Distribution course was given at a MBA program. Real-world examples were utilized and applied in class whenever applicable. Students did final projects individually or in a team, by employing case studies via library and internet search. Class evaluations indicated that the case studies enhanced significantly their overall learning experience. Students rated the courses good to excellent. This paper gave the summary. Keyword: Case Studies, In-Class Team Assignment, Final Projects, International Management and Channels of Distribution Harvard University, Cranfield University (UK) and many other research institutions published case studies for 25 years. International Management and Channels Distribution were taught in an undergraduate business program and a MBA program respectively. Job market is very good. A quick search on Indeed (2011) yielded 5,850 jobs for international manager and 1,160 jobs for channels distribution. This search was done for Manhattan zip code 10001, and within a twenty-mile radius. In the down economy, managers and distributors are still...
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...for the company. Marketing and engineering have little to no effective communication. Early attempts to implement project management failed. The conflict between the departments escalated to a level where project management became so disliked that the procurement manager refused to assign any of his employees to project teams. The executive council realized good project management was needed for new product development and special product development and enhancements. Senior management brought in an external consultant to identify problems and help come up with a solution. The engineering interviews revealed that engineering wants marketing to stay out of their way. Engineering had an overall bad attitude about the way marketing asks for work to get done, and seem to think that they have more work than should be necessary. On the other hand, tough deadlines and tight schedules were often cited in the marketing interviews as a reason for badgering engineering to get work completed on time. Marketing realizes that details about product design are likely to change, but say this is unavoidable based on the nature of the market needs. The consultant seems to think that engineering not understanding marketing’s problems could be a root cause. Similarly, engineering wonders why marketing doesn’t understand their problems with balancing so many different projects. 2.1. Question 1: What is the critical issue? The critical issue is that project management is unable...
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...ACADEMIC GUIDELINES www.ibs.utm.my ACADEMIC GUIDELINES CONTENTS ITEM PAGE Overview / Background of UTM 4 Philosophy of UTM 4 Vision of UTM 4 Mission of UTM 4 Motto of UTM 4 International Business School (IBS) In Brief 5 Vision of UTM IBS 5 Mission of UTM IBS 5 Core Values 5 Client Charter 6 UTM IBS Organization Chart 7 Postgraduate Administrator 8 Graduate Faculty 9 Enrolment and Duration Of Studies 13 Change of Program Of Study, Type of Registration, And Mode of Study 13 Withdrawal (TD) of a Course 14 Attendance 14 Academic Load 14 Credit Exemption and Transfer 15 Grading System 16 Academic Standing 17 Deferment, Suspension and Termination 18 2 ACADEMIC GUIDELINES ACADEMIC PROGRAMMES MASTER OF BUSINESS ADMINISTRATION (MBA) 20 21 Introduction MBA Course Structure Programme Specifications and Learning Outcomes 23 Course Synopsis 26 21 DOCTOR OF BUSINESS ADMINISTRATION (DBA) Programme Specifications and Learning Outcomes DBA Course Structure 38 41 OTHER INFORMATION REFERENCES UTM IBS Postgraduate Student Society (PGSS) 42 43 3 ACADEMIC GUIDELINES OVERVIEW / BACKGROUND OF UTM The main campus of Universiti Teknologi Malaysia (UTM) is located in a strategic area of 1,177 hectares in the Iskandar Development Region, Johor.UTM has another campus known as the UTM Kuala Lumpur, Jalan Semarak with an area of 18 hectares. The history of UTM began in 1904 as a Treacher Techical School and was later...
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...Group Project: Development of a DVD Rental System CIT377 Jun 4, 2013 Alanood Alhosani Mariam Alhosani Shuaa Alqubaisi Table of Contents Executive Summary……………………………………………………………………………….3 Introduction………………………………………………………………………………………..4 Project Integration Management…………………………………………………………………..4 Project Charter…………………………………………………………………………….5 Stakeholders Register……………………………………………………………………...6 Change Control System…………………………………………………………………...6 Project Scope Management………………………………………………………………………..7 Requirement Gathering Documentations………………………………………………….7 Scope Definition……………………….………………………………………………….7 Work Breakdown Structure (WBS)……………………………………………………….8 WBS Dictionary…………………………………………………………………………..8 Scope Verification………………………………………………………………………...9 Project Time Management………………………………………………………………………...9 Project Cost Management…………………………………………………………………………9 Project Risk Management………………………………………………………………………..10 Conclusion……………………………………………………………………………………….10 References………………………………………………………………………………………..11 Executive Summary QuickFlicks is a new company that wants to offer DVD rental kiosks in Middle Eastern nations. The DVD rental system discussed in this report will be QuickFlicks’ initial product. QuickFlicks is a corporation with 35 initial shareholders. QuickFlicks is managed by its President, Maktoum Alhosani. This report will outline project management for the DVD Rental System Design project. The DVD Rental System Design is a project...
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...New Product and Service Management Credit: 3 credits Class Days: MW 11:00-12:15 p.m. Instructor: Professor E. Yoon E-mail: eunsang_yoon@uml.edu Office: Pasteur 308 Phone: (978) 934-2814 Office Hours: MW 1:00-3:00 p.m. and also by appointment CATALOG DESCRIPTION This course focuses on the process of new product and service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing. Preference: Marketing concentrators. Group Project: A product development and marketing plan. Career relevance: Developing and marketing new product or service. PREREQUSITES: MKTG 201: Marketing Principles and MSB filter courses. MSB 300/400 level courses are restricted to the MSB students who have completed the filter courses. COURSE OBJECTIVES This course is designed to familiarize students with the principles and practices in the conceptualization, design, testing, forecasting, and launching of new products and services. Course objectives include comprehension and application of: 1. Strategic elements of new product development 2. Concept generation, evaluation, testing, and screening 3. Product protocol, design, development, and sales forecasting 4. Teamwork, product use testing, and market-entry strategy, and 5. Launch planning and management guideline ...
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