Marketing Management Report

In: Business and Management

Submitted By sowjirenuka
Words 2514
Pages 11
Marketing Management Report
The Concept
My concept is an end-to-end e-waste management company dedicated to environmental stewardship with advanced recycling technology, and to extract high quality metals by rendering innovative e-waste management solutions with fastest turn-around time from e-waste to economically viable metals.
This company will solve and meet three critical needs: 1. It will give municipalities and companies a cost effective alternative to landfilling and rerouting the generated e-waste. 2. It will regularize the current fragmented e-waste management industry, which consists of collectors, recyclers, transporters, smelters etc and will provide end-to-end e-waste management solutions to produce economically viable metals. 3. It will use latest metal extraction and e-waste recycling technology to produce metals that will help to meet growing demand for environmentally viable metals.
The recycled metals will be targeted towards electronics manufacturers, metal traders, and equipment manufacturers. Additionally, the company will offer a service to, e-waste storage and recycling plants by municipalities, sellers and manufacturers of EEE (electrical and electronic equipment). Currently, these municipalities and companies face several issues regarding the disposal of WEEE (waste electrical and electronic equipment). Landfills are filling up fast and current e-waste management solutions are not adequate to meet the ever increasing inflow of waste. Thus, the cost of e-waste disposals is a big problem at provincial and national level. This will solve this problem by accepting this waste without any fee (currently all the e-waste recycling programs charge fee to accept and recycle e-waste) and recycle it to useful metals.
The company will sell precious metals like Gold, Silver and platinum related metals along with copper, Aluminum, Cadmium…...

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