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Marketing Management

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STUDENT’S NAME : ROSSIAH BTE ABDUL RAHIM

I/C NO : 691006-07-5376

PROGRAMME : EXECUTIVE BANCHELORS

CLASS DATE : 30 June 2012 & 1 & 8 JULY 2012

INTAKE DATE : MAC 2012

MODULE : MARKETING MANAGEMENT

TRAINER’S NAME : MR ANTHONY GERARD

CENTRE : IGE SEBERANG JAYA

OVERALL MARK
(Fill up by Trainer)

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|QUESTION |MARK |
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|TOTAL | |
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|FINAL MARK (40%) | |

Hi ..Sir ..

Question no 1:
What are the major differences between Proton Saga 1.3FL and FLX model?

Answer:-

The Proton Saga is a subcompact car, formerly a compact car manufactured by Malaysian auto manufacturer Proton since July 1985.

The Saga and its variants contribute to most of Proton's sales and revenues since its introduction. For nearly 22 years, the first-generation Saga is the longest surviving Proton model to date, ahead of Proton's mid-size car, the Perdana. The original Saga model was based on the 1983 Mitsubishi Lancer Fiore in conjunction with the agreement with Mitsubishi to produce Malaysia's own national car. In 2008, a successor designed in-house by Proton was launched under the new management and using the Proton Savvy platform to cut development cost. In August of that year, the 3 millionth car produced by Proton was a second generation Proton Saga.

On November 30, 2010, Proton unveiled a mid-life face-lift version of the Proton Saga at the Thai International Motor Expo 2010, featuring substantial changes to the exterior sheet metal.[16] The new features introduced in the Saga FL include power windows for all 4 doors (previous Sagas only have front power windows), new Clarion audio system with USB ports, rear LED lights, steering wheel audio switches, and dual airbags. The technical specifications for the Saga FL is unchanged from the pre-facelift Saga.

Proton Saga 1.3FL
[pic]
The facelifted Proton Saga from our Thai Auto Expo 2010 coverage earlier this month, and now it’s the Malaysian market’s turn to get the car. Unveiled by Proton MD Datuk Syed Zainal moments ago, it is officially called the Saga FL.

The new features, can know that Proton is trying to get the younger crowd to consider the Saga as their first car, urban middle class folks that would otherwise buy a Myvi.

The Blue Rock colour you see here is one of the two new colors (the other is Cafe Latte, a light brown hue), and is the same colour as the Thai show car. There are now two trim lines – Standard and Executive – down from the previous three. Manual (5-speed) and automatic (4-speed) choices are available for both trims, which mean that there are four possible configurations.

Powered by the same 1,332 cc Campro engine with 94 hp and 120 Nm, the Saga FL gets Proton’s new face, which will be sign of things to come. As detailed before, the new exterior consists of new lamps front and rear, new grille, new bumpers on both ends and new design rims. Standard variants ride on 175/70 R13 wheels while Executive FLs use 185/60 R14 rubber.

Most of the new features that the FL gets over the old car is for the Executive. They are dual airbags, steering audio buttons and USB/AUX ports for the Clarion MP3 stereo. New goodies available on both trims are side mirrors with LED signal lamps, rear power windows, rear LED tail lamps. The rest of the Executive-only equipment includes driver’s seat height adjuster, powered wing mirrors, fog lamps and slim rear spoiler.he new Proton Saga facelift is now available in four different variants – the Standard M/T and A/T as well as the higher spec Executive M/T and A/T, which is one grade level less than the pre-facelift Saga, which was available in N-Line, B-Line and M-Line. Effectively, this means very basic N-Line with the cheapest price tag and the black bumper is not represented in the new line-up.

All models have the front and rear power windows, MP3 function for the audio player, and the side mirrors with LED turn indicators.

What the Executive model adds over the Standard model are the USB and AUX input, the dual front SRS airbags (Standard model doesn’t have any airbags), steering wheel audio switches, driver seat height adjustment, electric door mirrors, fog lamps, rear spoiler, a multipurpose container and side protector moulding. Wheels are alloys wrapped with 180/60R14 on the Executive, and steel wheels wrapped with 175/70R13 on the Standard.

Proton Saga 1.3FLX
[pic]
the manual variant of the FLX also sees a change, this being in drivetrain choice, the Aichi Kikai five-speed tranny making way for a Getrag five-speeder. The selection goes the same route as that chose with going with CVT – better efficiency and improved fuel economy.

To wit, the final drive’s ratios reveal much; on the Japanese gearbox it’s 4.7, while the Getrag’s is 3.8. There was no manual FLX during the drive – the word is that it’s coming about soon, and the Getrag stick shifter will make the transition to the FL as standard fitment as things move along. Elsewere, the 1.3 litre CamPro four-pot mill on the FLX is now of the IAFM+ variety, the plus suffix indicating that some minor revisions to the cam profile have been carried out, addressing some quality-related issues and for better integration with the CVT drivetrain. In terms of output figures, there’s no change – 94 hp and 120 Nm are still it, the same as found on the FL.

There’s also the inclusion of ABS and EBD, which is only available in the 1.3L Executive, essentially the M-Line version of the car. Other additions to the FLX are a new interior finishing called Tempest Grey, an exterior colour called Elegant Brown (as seen in the photos) and new graphics for the instrument cluster meters, the last offering better legibility and visual appeal compared to that on the FL.

Additionally, the FLX also features changes to the suspension setup, something that wasn’t mentioned in the presentation. The revisions are again subtle rather than radical, but for what’s on, offer a nice jump in handling performance.

The new package features stiffer springs, a thicker front anti-roll bar (21 mm, as opposed to the 19 mm one on the FL) and revised shocks – among other things, the APM-made units feature a reworked rebound rate, offering 20% to 30% more stiffness. Also, the stopper length at the back has also been increased, essentially to stop the rearward sagging lThe result on the whole is reduced body roll and the promise of more neutral handling into corners. A more aggressive handling package was also delivered during trials, which offered even better performance, but at the expense of ride comfort. This one then strikes the best balance between ride and handling, and these changes are set to make its way on to the standard FL Saga.

On paper performance figures for the CVT show improvements across the board in fuel consumption as well as CO2 figures, as noted in the photo below. We were told that the figures in the chart are for the unit operating in pure CVT mode; while engaging SAT continuously doesn’t change the torque curve, it does affect overall consumption through its modified behavior.

Across the speed spectrum, the CVT-equipped FLX is also quicker getting to the 0-100 km/h mark than the 4AT Saga – not exactly blazing, but its 13.20 seconds in that particular sprint is 0.9 seconds (or 6.38%, if you’re percentage inclined) faster than the 14.10 seconds managed by the Saga FL 1.3. Of course, the manual still gets to the century faster, taking 13.0 seconds to do so. Top speed for the CVT variant is 155 km/h, and 160 for the manual.

In use, it’s not night and day, that timing difference is, not as far as going round and round a test track would ever show, though the FLX felt a bit sprightlier being pushed. I started out in a FL, which provided handy direct comparison in terms of feel and perception.

Question no 2:
Which model do you think is more marketable-FLX 1.3 Executive or FL 1.6 Executive ? Give reasons to justify your answer
FL stand for flexible, 1.6 is mean the capacity of something. Executive is mean for the position of someone in the company or maybe brand.
My opinion is Fl 1.6 Executive reason is why, flexi is mean can used for anytime, wherever and durable. And the cappicity is more powerful more high that level is more excelent.
The status your are become higher as like executive because it was judge from what as you look.
-----------------------
Interface Global Education Authorised Centre By
N AsiaeUniversity

AsiaeUniversity

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