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Marketing Mcbride

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Marketing Plan - McBride Financial Services
INTRODUCTION
A new start-up organization named McBride Financial Services is a mortgage lending company based in Boise, Idaho. The organization specializes in a number of types of loans used for purchasing and refinancing homes. McBride Financial Services intends on serving communities with loans in five states, namely Idaho, Montana, Wyoming, North Dakota, and South Dakota. In order to target their regional market, the organization has budgeted $50,000 for initial promotions, and a subsequent $5,000 per month to continue supporting their marketing efforts. The current marketing strategy uses several avenues to promote the business, including local TV advertising, newspapers, brochures to be handed out at airports and tourist attractions, radio promotion, and through local realty companies. However, the currently proposed marking plan does not suffice to succeed in reaching their market. This essay explores additional methods should be explored to market the services that McBride Financial Services provides.
MARKET RESEARCH AND MEDIA Although McBride Financial Services has identified several effective traditional marketing tools as part of their promotional campaign, their use of TV, radio, newspapers, etc., fails to capture feedback from their markets. This prevents them from their ability to ascertain the efficacy of their rather standard approach to reach their target audience, and provides no statistical information on which approach is more effective than others. The organization should attempt to incorporate newer approaches to marketing their mortgage services through the use of the Internet. Although they have allotted a substantial budget for developing their B to C website (according to their pro forma budget, which boasts $200,000 for the website alone), McBride also stands to benefit from soliciting

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