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Marketing Mental Health

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Submitted By mnegron
Words 1049
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Getting mental health services to patients effectively, promptly, and adequately has always been a concern of mental health service providers. Effective marketing of mental health services includes more than just getting different types of services to the patients, it also includes helping the general community(existing patients, potential patients’, their relatives or friends), become more aware of the availability of services as well as how to use them more intelligent, and to their satisfaction. There has been a little systematic marketing of mental health services. One reason is that mental health services can be stigmatizing to the consumer. Being in need of mental health care is not exactly like in need of a common easy to find service like a mechanic, even though both needs are fulfilled by the service industry sector. There still a significant number of people in society who are embarrassed about mental health services and mental patients.
The purpose of these marketing initiatives is to change the stigma around mental illness and the obstacles it creates in the work environment, at home, within the community and even within the healthcare system. Increase the understanding that people with mental illness can, do recuperate, and can live satisfying, prolific, and productive lives.
Marketing research is a process in which there is a systematic gathering of data from customers to identify their needs. “The heart of marketing strategy is the development of a response to the marketplace. Marketing is the execution of the conception, pricing, promotion, and distribution of the goods, ideas, and services. To respond to customers, and organization must develop a product, determine the price customers are willing to pay, identify what place is most convenient for customers to purchase the product or access the service, and, finally, promote the product to

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