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Marketing Method of Crm

In: Business and Management

Submitted By eleen
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Marketing method CRM
Cross selling refers to the practices of selling complementary products to customers.
It provides the opportunity to pushing the new products to current customers based on their past purchases.
It enables to capture a larger share of customer market by meeting more the needs and wants of the individual customers. For example, when parents visit the baby accessories store to purchase the baby lotion, the seller/ server will suggested them for try their new products of baby moisturizing cream.

Up-selling is practice where by the seller will market the more expensive, upgraded products to their new or existing customer in a attempt to make more profitable sales.
For instance, when the customers visited the baby items stores where they intended to buy the car seats for their baby. Hereby, where the sellers will induces the customer to purchase baby strollers as well.

Bundling is the practice where the vendor will join the related products together for purpose of selling them with lower prices than the combined cost of individual products.
For example, the baby item stores will combine all the baby care products such as lotion, hair & body wash, baby oil and cleansing wipes in a set and sold it will lower prices than the total combination price of every individual item.

Pros & Cons of in-house and outsourcing
Outsourcing
Pros
If you hire an outside consultant, service provider, or agency to manage a portion of your business, that is outsourcing.
Benefits of outsourcing mean a business is able to save lots of money when it does not have to spend on establishing the whole setup, process, and infrastructure. By outsourcing works, a company pays only for the services that are really needed
This is an efficient way to increase productivity. It organizes and streamlines the management of outsourced staff. It is easy to post

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