Introduction
Gillette is the leading company in shaving product market. Gillette selling 6 different gel in the market under the sub-brand ‘’Gillette Series’’. Gillette sensitive skin shaving gel is the most popular product in the Gillette series. Gillette series sensitive skin shaving gel has been developed to take extra care for those whose skins are allergic and sensitive to razor’s action. Normally people with sensitive skin avoid shaving as it cause there skin burns, cuts and rashes. This gel make there shave easy with its protective formula. This gel contain aloe, some mild fragrance, high grade lubricants, glycerine and silica. All those component help to provide a comfortable shave.
Part A: Segmentation
Separating a huge target market into small sets of consumers, business or countries who have common needs and priorities, after that designing and implementing strategies to target them is called market segmentation. Marketing segmentation strategies may be used to located the target customers, and provide supportive data for positioning to achieve a marketing plan objective. Business may develop product differentiation strategies, or an undifferentiated approach, involving specific products or products lines depending on the specific demand and attributes of the target. (Rao, 2015)
‘’Market segmentation can be based on the benefits that consumers are seeking when they purchase a product.” (Reid, Robert D.; Bojanic, David C. 2009)
Market segmentation is import tool for a business, every customer’s taste is different from each other, and a business organisation cannot meet everyone’s need. It is batter for business to choose their targeted customers and produce only to fulfil their needs. This also helps business to reduce their costs because if they know their targeted customer they only produce and promote their products to those customers and that