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Marketing Mix of Day Care Centre

In: Other Topics

Submitted By apurvazutshi
Words 7909
Pages 32
Marketing Mix of Brainworks Day Care Centre for Children
(Term Paper towards partial fulfilment of the assessment in the subject of Service Marketing)

SUBMITTED BY:
Apurva Zutshi Vth semester BBA(Hons.),LLB(Hons.) Roll no. 675

SUBMITTED TO:
Dr. Archi Mathur Associate Professor Faculty of Management

NATIONAL LAW UNIVERSITY JODHPUR

Summer Session (July-November 2011)
1

INDEX
Index No.    1. 2. Particulars Executive Summary Objectives Research Methodology Introduction- Marketing Mix Introduction- Day Care Industry & Brainworks Day Care Centre 3. 4. 5. 6. 7.   Product Data Tabulation Analysis Conclusion Recommendations Limitations Bibliography 14 16 22 31 32 34 35 Page No. 3 3 3 4 10

2

EXECUTIVE SUMMARY
Brainworks is a national chain of preschools and day care centres that provide a world class learning environment and scientifically researched curriculum to maximize development of children during the early childhood years. Brainworks believes in providing a rich, stimulating environment using an eclectic approach geared to match different learning styles in children and recent research on brain development. This project identifies and analyses the various elements of marketing mix as followed by Brainworks. Later it studies the impact of these elements on the organisation. The strengths and opportunities for growth have also been identified keeping in mind the day care industry industry. The Project also makes suggestions for improvement in the marketing mix of Brainworks.

OBJECTIVES
1. To identify, analyse and rank in order of priority the various elements of the marketing mix for Brainworks. 2. To study the impact of marketing mix elements on Brainworks. 3. To suggest improvements (if necessary) in the marketing mix for Brainworks.

RESEARCH METHODOLOGY
Various research techniques were incorporated to benefit the most from this...

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