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Marketing Mix

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Submitted By sid12
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Marketing Mix of Kraft Foods

When a company, like Kraft food, look at an alteration in its promotion it can believe about four ground rules, which are documented as the marketing mix or 4Ps, explained below:

Products:

Kraft foods are one of the most versatile companies based in America. Over the many years, Kraft food is serving as one of the most famous, delicious and prominent brand. The major products of the company are in chocolate, coffee, candies, etc. brands. The company’s products are recognized as delicious. That’s the reason company states that being delicious is their main rival factor that differentiates it with other food brands. The corporation produce and marketplaces wrap up are sold food products such as Coffee, cheese products, desserts, ready to cook foods, confectionery, juices, ready-to-cereals, desserts, convenient etc. , under the main brands such as Kraft, Jacob’s, Philadelphia, Maxwell house, Nabisco, Oscar Mayer, Post, Oreo and LU.

Pricing:

The pricing strategy of Kraft food is quite competitive to as compare of other food brands. The quality of food products is superior but cost effective to management. The company states that they never compromise on the quality of their branded food stuff, however they always try to introduce such ingredients while manufacturing their products that are taken from natural sources and cost effective so that both consumer & company enjoys competitive price products.

Placement:

Kraft Foods have a strong delivery scheme with more than 316 allocation middle and storehouse globally. Out of these 316, the company owns 39 supply centers and rent 125 sharing centers. Along with this, the company also owns three storehouses and rent 149 depots universal. Krafts take on a diversified allocation and customer consciousness system. The majority of their allocation systems is in the Northern American ring going after storehouse transport systems.

Promotion:

Kraft products market their products via commercial to customers during a variety of Medias. Along with this they also do sales promotions via giving incentives to customers by means of coupons & contests.

Marketing Mix of H.J Heniz

H.J Heniz is a well recognized food stuff brand in the world of ketchup. To market itself, the company is using different strategies (based on market to market). Below is an explanation of the marketing mix of H.J Heniz Company.

Products:

The H.J. Heinz Corporation produces thousands of foodstuff products in vegetation on six continents, and promotes these products in more than 200 countries and country. The major product list of the company includes ketchup which is superior in taste, low in fats and has antioxidant ingredients.

Pricing:

The H.J. Heinz company products price list is quite aggressive as compared to other ketchup brands due to the quality of the products and its exterior ingredients.

Promotion:

The Company is endorsed sustainability and contribute supplementary than 30 countries with ordinary mixture tomato seeds. For promotion the company is using different multimedia such as TV ads, social media sites, and websites. The company also sponsors many events to promote the brand.

Placement:

H.J Heniz is consisting of various distributors and small & large warehouses in 200 countries, who supplying the brand products to stores and final consumers. H.J Heniz markets its product segmentation wise (like each & every promotion tactic is dissimilar from place to place, people to people). as mentioned above, that H.J Heniz represents 200 major countries globally, thus every promotion scheme is dissimilar to country wise.

Marketing Mix of Kellog Company:

When a corporation like Kellogg’s is examining a modification in its advertising it can think about four fundamentals. These are recognized as the marketing mix or 4Ps, explained below:

Product:
This constituent speaks about to how the corporation present meets the altering wants and requirements of the clientele. The enlargements in an improved standard of living make prospecting for Kellogg’s to augment the digit of products for this section.

Price:
The quantity businesses accuse for its product is significant in influencing sales. Super trade name like Kellogg’s can accuse best, because of the power of the product and quality.

Place:
Where clientele can pay for the product is also a significant feature in influencing sales. If a brand name like Kellog is not stockpile in superstore where the majority buy are made, the transaction will be misplaced. The company along with certain warehouses in different place, also hires commission based agents who distribute manufactured goods to end customers as well as retailing stores.

Promotion:
Communicating the accessibility of manufactured goods is necessary for sales to be made. Kellogg’s makes use of above the line endorsement like TV publicity as well as below the line endorsement like on-bunch endorsements and variety. Kellogg markets its product segmentation wise (like each & every marketing tactic is different from place to place, people to people). A good source of promotion of company products is its website & different social media sites.

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MARKETING MIX

2013

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