As we move into the 21st century, the definition, context and practice of marketing are changing radically. Marketing for the 21st century has tremendously impacted how companies and organizations do business. The era of “locality dominance” is gone; globalization and technology has brought competition and pressure to the door steps of local companies and made it mandatory that every company, organization or manufacturer must be competitive in order to be successful. The evolution of technology information system and of the internet, marketing image has been changed considerably. Consumers in the 21st century have access to a huge amount of information about practically anything and so have the buying power and with it have dramatically influenced the market. They can now afford to buy product from other countries at a more affordable rate. This has been made possible as a result of market globalization which has reduced the cost of transportation, shipping and communication (Kotler & Keller, 2009). For example, it becomes easier to access product information. The twenty-first century has seen a surge in online business which has intervened in the traditional flow of goods and manufacturing through direct communication/interaction and customization of goods and services according to customer’s needs and specification. Product research that used to take months or days can be done in no time. Product Evaluation nowadays is one mouse click away. In the past, people had to go to the market to read a product label in order to draw their conclusion. Now, people do not have to leave their house in order to evaluate a product or buy it. More companies are conducting product review on line. The data is only a click away. The Internet has a huge and ever growing fan base; therefore the majority of customers make the purchase online. For these reasons, marketers have to do extra work to make their products very appealing to the public. Even the product presentation has to be visually eye catching. Marketing for the 21st century has tremendously impacted how companies and organizations do business. The era of “locality dominance” is gone; globalization and technology has brought competition and pressure to the door steps of local companies and made it mandatory that every company, organization or manufacturer must be competitive in order to be successful. The right color and the right font are getting more and more important to the viewers/customers. It is true that a producer has to produce a large quantity of the product, but it is equally true that the quality is good. For example, McDonald used to produce a great deal of burgers a day. Now, they still produce a great quantity, but they have to make sure that these burgers are healthier. They have to make sure that the ingredients are healthier than the ingredients used by the competitors. All of the reasons stated above affect marketing and the marketing concepts. It used to be simple, produce enough of the product and people will by it. Now a day, it is a lot more than that. People are looking more and more for product quality. In addition, the fact that there are more than one company in every industry to chose from, makes it even harder for marketers to get complaisant. Professor Sasser has pointed out in his video presentation that managers are being constrained by the urge of meeting budget in place of satisfying the customers. Sometimes managers have to sell the customer short in order to meet departmental budget constraints.