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Marketing Mixes for Two Different Segments in Consumer Markets?

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Submitted By anisurpavel
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Marketing mixes for two different segments in consumer markets?
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Marketing mix is an essential tool that can be used to market our products.

Sony Audio and visual system is one of the new innovations in the market and is in demand. But that is not enough as we need to be the market leader. It is important to place the product in the minds of our customers. Therefore we need to make it unique from the other products in the market. It is best that we concentrate on mainly on the youth and the house holds as market research has shown us that the most number of this product are bought by them.

At present our prices compared to the competitors are higher. Our Sales are coming down, as similar products are available at cheaper price. Hence I would like to revise the prices or go for a promotion to increase the sales. The youth buy more iPods to listen to music and watch visual videos hence we can increase the sales buy having a sales promotion at our outlets. The households are interested in the hifi audio and visual systems with the large screen and more sounds affects. The sale of this particular product is constant but needs to be kept an eye on the price as to what LG, sharp and Panasonic is doing.

It has come to my attention that the large audio and visual system is not available at some of our outlets. Hence it is important to place them in each and every outlet and shopping malls. As customers ask for the product and is not available with the outlets they will go for another brand which has also been an issue to reduce in sales. As per sales income it has come to my attention that the LULU hyper outlet is having the most sales out of all. Special cutouts and displays can be put up at the outlet where the product is available for better eye catch which will attract them to the product.

The promotions on the news papers and the television is not much

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