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Marketing Mixx

In: Business and Management

Submitted By grendiser111
Words 1323
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The Elements of Marketing Mix H-E-B refers to Here Everything is Better. H-E-B is one of the largest food chains in the United States. The company is family business. The company opens its first supermarket in 1950s. In 2008 the company has more than 307 stores in Texas and Northern Mexico. Decision business makers have a wide variety of decision- making to choose from, depends on what the company needs and what work best for the company. The elements of the marketing mix, the development of the organization’s marketing strategy and tactics and how these elements are implemented plays an important role in the success of the organization. Describe how each of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. Developing strategic plan is not only for big organization, small businesses can also benefit from that. Marketing strategy is about business revenue goals. Marketing strategy plan specify the target market. In this section the business set goals and high –level strategies. Organizations use marketing mix to help achieve these goals. Marketing strategy specifies these particular target customers. Marketing mix helps to achieve those particular targets. In product section, companies have specific description of the product or the service they will provide or sell. A good description of the products helps the customer to understand the product or the service. Price is the second part of the strategy where the company must identify the right price. Pricing is important; after the company identifies its target pricing must not be too high and not be too low. An exact price helps in moving the product faster. If the price is high, consumers...

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