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Marketing (Murphy)

In:

Submitted By smkhan
Words 2438
Pages 10
Table of Contents
Introduction 2

Marketing process 2

Marketing oriented approach 2

Macro environment and Murphy 3

Microenvironment of Murphy 4

Segmentation for Murphy 4

Target market for Murphy 4

Customer behavior 5

When they enter the store alone 5

When they enter the store with the kids 5

Positioning of Murphy’s paper and pen 5

Product development to gain competitive advantage 5

Distribution channels for Murphy 6

Price of Murphy Products 6

Promotion strategies for Murphy 6

Extended Marketing mix of people 7

Recommendations 8

Introduction
Murphy is a small company and hence, they never gave due importance to marketing but it will be very difficult for the company to survive if this is the case even in the near future. Marketing will allow the customers to be aware about the availability of the product. Murphy should understand its customers and produce products accordingly rather than that of pushing the products that they have with them.

Marketing process
Every marketer at Murphy needs to understand the marketing process so that they can implement the same at Murphy so that they achieve success. The marketing process is discussed below: -

1. Situational Analysis – Marketing process starts with situational analysis so the marketer at Murphy can understand the unfulfilled requirements of the customer. As a part of situational analysis, the marketer should undertake 5C analysis, SWOT analysis and PEST analysis so that they can understand the strength, weakness, opportunities, threats, business environment and competitors of Murphy.

2. Marketing strategy – Marketing strategy basically means STP. Murphy should segment the market into small parts so that they can know the places where the Murphy stationery can be sold. Then Murphy should decide on the market wherein they

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