...Marketing Plan For Product Line Marketing Essay This report presents the market plan of Pizza Hut. In this marketing plan the toppings of Pizza Hut Pizza’s have been extended to ‘Halal’ Meet toppings. This report consists of Situational Analysis, Market Summary, Competition, product offering, distribution, Market Strategy and control. Situational analysis provides the brief history of Pizza Hut and depicts the situation of the industry in term of product offerings and competition. It explains that in the market there is an opportunity for ‘Halal’ meat toppings and it is already being offered by the competitors of Pizza Hut. In market summary section, SWOT analysis of Pizza Hut is carried out to evaluate the market position. Well in the market there are already many competitors offering ‘Halal’ food and Pizza Hut is in position to offer ‘Halal’ toppings and this will strength its market position against its competitors and will result in higher market share. There is a fierce competition in the market but by offering Halal Pizza toppings the market competition will be reduced and it will increase its market share in the industry. Then follows the distribution channel, and it is discussed that Pizza hut already have strong presence in UK and all its retail stores are the first point for customers. Therefore, it does not need any extra distribution channels in order to deliver the products to its customers. These product ‘Halal’ toppings will target the Muslims customers and the...
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...Factors Influencing Non – Muslims to Purchase Halal Food in Malaysia Chapter 1: Introduction The word Halal refers to the term permissible or allowed to eat in Arabic (ehow.com). It is an important way of life lived by the Muslims and it isn’t only consisted on food but other products too. It doesn’t only matter what kind of food it is, but the preparation method of the food is considered very important as well. The Halal food guarantees safety, hygiene, healthy eating lifestyle and wholesomeness. Halal is all about the place and the process used for slaughtering the animals and the condition those animals are kept in. Halal is now being recognized all over the world not only by the Muslims but also the Non-Muslims community. An example of how other countries around the world are adapting to Halal food is shown in Moscow, Russia. In Moscow the sales were $45 in 2004 and then increased to $70 million in 2006 and then to $100 million in 2008 (Muhammad, 2007). The growth is due to consumer’s perception of human animal treatment concerns. Russians purchased Halal food because they thought the products were fresh, safe and infection free and also believed that the Muslims won’t cheat them. In the Philippines the population looks for the Halal logo on the products so that they can purchase them easily. Malaysia consists of 3 different races which are the Malaya, Chinese, and Indians. 62% of the Malays are Muslim, 24% Chinese are either Buddhist or Traditional Chinese religions...
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...Harris Halal foods are foods that muslims are allowed to eat under the Islamic Shari’ah. The term halal means permitted or allowed. Halal specifies both which foods are allowed, as well as how it must be prepared. Halal food must not be prepared, processed, transported, or stored using facilities which have been previously used for non halal foods. Halal foods must be slaughtered by a muslim under very specific procedures. If a food does not meet the many halal criteria, it is considered haram, or not permitted or allowed to be consumed. The term mashbooh, on the other hand, is used for foods that are considered doubtful or questionable to consume. Halal is a global marketing issue in the world of food for many reasons. One issue deals with ingredients lists found on food labels. Companies are not required to list everything they use to make their foods, therefore some of the ingredients may be haram, without consumers having any way of knowing. About one fourth of the world population is muslim. In the United States, muslims have approximately $12 billion of buying power. They want to go out with non muslim friends and be able to eat like everyone else. Due to this, some companies went completely, or partially halal. Some of these companies include McDonalds, Taco Bell, KFC, Organic Valley, Nestle, Dominos, and Campbell’s. McDonalds serves as an excellent example of how halal foods can be a global marketing issue. They were serving non halal meat as halal, and...
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...HALAL COSMETICS WHAT HALAL MEANS • Halal originates from the Arabic word that means 'permissible' or 'allowed‘ by the laws based on Islamic teachings. • Jakim outlines that the laws encompasses Islamic laws from the Syafie laws or any of the Maliki, Hambali or Hanafi laws that has been agreed upon by the Yang di-Pertuan Agong. • The Halalan Thoyiban concept is not limited to being free from pork or other contaminants but takes into consideration wider aspects in whatever is consumed or used. • This includes the way it is obtained which must be through Halal means and not by stealing, robbing or illicit means and includes the processing and storing methods. DEFINITION UNDER TRADE DESCRIPTION ACT • Apart from this, the 'Halal' definition is also described under the Trade Description Act (APD) 1972. • According to the Trade Description Order (Use of Expression Halal) 1975, the 'Halal' definition covers things not made of, or containing any part or substance from animals which are forbidden to be consumed by Muslims, according to Islamic laws. • It also means that anything Halal should not contain any substances that are declared as filth according to Islamic Laws. • At the same time it is not prepared, processed or manufactured using equipment which are not free from filthy substances as directed by Islamic Laws Different People, Different Views Different opinions about and definitions for halal cosmetics were encountered. • “Even as they lean towards western-style...
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...of this journal is available at www.emeraldinsight.com/0262-1711.htm JMD 31,10 PRACTITIONER CONTRIBUTION Toward applied Islamic business ethics: responsible halal business Muatasim Ismaeel UniKL Business School, University of Kuala Lumpur (UniKL), Kuala Lumpur, Malaysia, and 1090 Katharina Blaim Faculty of Business and Economics, University of Eichstaett/Ingolstadt, Ingolstadt, Germany Abstract Purpose – The purpose of this paper is to explore the opportunities of using halal regulation and certification as a mechanism for applying Islamic business ethics in contemporary world. Design/methodology/approach – The current practices of halal regulation and certification and literature on Islamic ethics were reviewed, to identify a practical approach for Islamic business ethics. Findings – Islam allows and accepts different levels of ethical commitment. A multi-level Islamic ethics framework and a multi-level halal certification approach are proposed to facilitate the implementation of Islamic business ethics in a relative context. Two major developments can enrich halal business practices: harmonization of global standards and governance structure, and integrating responsibility and ethical issues in halal standards. Practical implications – The proposed framework and developments can enrich halal regulation and certification practice. Originality/value – The paper emphasizes the importance of flexibility and adaptability in Islamic business ethics implementation...
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...| Faculty of Commerce Cairo University Building a global Halal brand: | An Islamic branding perspective | | | | Ahmad Ismail | 3/31/2013 | | DBA - Thesis Proposal Table of Contents: * Introduction * Literature Review * Research Hypothesis and Design * Data Analysis and Testing Hypothesis * References Introduction O mankind! Eat and drink all that is Halal (lawful) and Tayyib (wholesome and pure) (Al-Qur'an 2: 168) Muslims today form a majority or significant populations in 57 countries; at 1.8 billion consumers, creating a largely untapped global opportunity. The concept of halal in foods seems to capture an appetite for purity which goes well beyond a religious franchise. in 2010, Muslim market was viewed as a critically important playground for marketers, with the halal segment worth $2.1 trillion, and growing by $500 billion annually due to the growth of the global Muslim population. In 2008, Gallup conducted a poll across 143 countries and territories asking whether religion was an important part of daily life. Those who said religion is important in their daily lives were 82%. Several authors agree that consumers evaluate a brand through a wide variety of perceptual judgments; for example its reliability, or how comfortable they feel with it, or whether it is better than some other brand. Recent research has demonstrated that the characteristics of brand names cognitively...
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...Background The Mydin Company was created by Mr. Mydin Mohamed family in Kota Bahru, Kelantan under the name of Syarikat Mydin Mohamed in year 1956. Initially, the company started its business by selling toys from Thailand. Throughout the years until year 2000, Mydin has gone through a lot of improvement. In 2001, the company changes its name to Mydin Mohamed Holdings Sdn. Bhd. In the same year, the company is converted into public limited company and has since assumed the name of Mydin Mohamed Holdings Berhad. Mydin objectives are to gain more profit by attaining more customers. Mydin Mohamed Holdings Berhad has set up a company mission which are “We aim to be the leading local wholesale and Retail Company by providing the best value for money for the best assortment of goods, by providing service to our customers and by striving for excellence. We also aim to inspire more Malaysians to open outlets with our own proven success formula”. Besides, the company visions are to be the leading Malaysian wholesale hypermarket in Malaysia. In total, there are more than 3,000 employees working under the Mydin Group Holdings. The number of employees working in the branches varies based on the size of the branch. In the headquarters branch located in Jalan Masjid India, that I will be carrying out the research on, there are about 400-450 employees. As for the smaller branches, the estimated number of employees is in the range of 350-400. In every Mydin branch, there are a few levels...
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...1. INTRODUCTION This report is to analyze the global issues related to a Malaysian based company, Power Root Berhad. PESTEL analysis, marketing mix (4 P’s) and other conceptual frameworks are utilized to analyze and explain Power Root’s expansion strategy or international business activities. 2. COMPANY DESCRIPTION Power Root was incorporated in 2006 and is based in Malaysia and is a company listed on the Main Market of Bursa Malaysia Securities Berhad. Power Root is a market leader in premium health beverages. Power Root’s company share is 19.9% in the coffee industry in Malaysia as shown in Appendix 4. The company develops, manufacture and distribute variety healthy and functional beverage products fortified with Eurycoma longifolia Jack or "Tongkat Ali", Labisia Pumilia or "Kacip Fatimah", ginseng, honey dates, oligofructose and collagen. Such beverage products are ready-to-drink (RTD) coffee, RTD tea, RTD chocolate malt drinks, RTD cereal, sports drink and energy drinks under the brands which is wholly-owned by the Power Root like Alicafé, Per’l Café, Ah Huat white coffee, Per’l Choco, Oligo, Alitea, 9 Spot and Power Root. The Power Root exports their products directly in 35 countries where mainly are from Middle East and Africa under one global brand name which is Alicafé. Over the years, Power Root has invested their time and effort to develop the export markets with the view of replicating the success experienced in Malaysia. 3.1. MISSION Power Root’s mission...
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... | |MARKETING MANAGEMENT | |Semester July – Dec’11 | Table of Contents Executive Summary 3 Statement and Analysis Problem 4-8 Decisions Criteria and Alternative Solutions..............…………………………………8-11 Recommendations Solutions, Implementations and Justifications 11-15 References 16 Case Analysis: Proposal for McCain’s line of frozen products in Malaysia; Identify Marketing Plan, Product Mix, Tools, Challenges and Recommendations. [pic] Executive Summary McCain Brother founded the company with simple theory “good ethic is good business”, about the relationship with our farmers, customers, environment, community and people. It is about the good company, making good and simple food. McCain Food is the world’s largest producer of frozen chips, 1st factory New Brunswick, Canada in 1957 and today as clear market leader, 45% of all frozen potatoes sold in the UK are McCain frozen potato. Long Term Business Strategy; “ESWY International Marketing Pro” is specialized in importing and distributing frozen food from Australia and US. The company mission is to be the leader in introducing imported frozen food with healthy, quality, affordable, variety and of course Halal products. This will be a good investment for the company the opportunity will be wider and not only Malaysia market but other countries that interested in selling Halal products;...
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...BUSINESS ANALYSIS ON “NESTLE MALAYSIA BERHAD” Introduction [Nestle Logo (Famouslogos.us, 2012)] Nestle is a Swiss-based brand founded in 1866 by Henri Nestlé, a German pharmacist. Henri was a very enthusiastic person to globalise his company and advocates pragmatism, flexibility, learning initiatives, respect towards foreign cultures and many other key attitudes and values to stake a corporate culture that lasts until today. (Nestle, 2012) In 1912, Nestle was introduced as the Anglo Swiss Condensed Milk Company to Malaysia. Today, more than 140 years after born, the world’s leading nutrition, health and wellness company continue to improve human lives with nutritious food products. (Nestle, 2013) 1.0 PESTEC 1.0.1 Political, Legal & Governmental Forces [Religion Distribution (Department of Statistics, 2011)] To cater the major ethnic of Muslim market in Malaysia, Nestle has to restrict the process of food productions to ingratiate the Trade Description Order 1957 bound by the Syariah Law (Islamic Law). Under the Act, Nestle is prohibited to produce any food items which contain any parts from haram prohibited animals. During the process and preparation of product, Nestle must not use or touch any ingredients or equipments which are deemed...
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...Introduction The purpose of this group report is to evaluate Nestle Company industry how the company develop strategy for their business organization following the analysis of external and internal business environments. And also analyze the strategic management process as firm used to achieve their goal. The most important thing for most of business company is an understanding their successful performance among the other competitors in market place. For some parties, like shareholders, it is essential for company to make a profit and gain above average return. In the report we will identify the marketplace opportunities and threats of Nestle Company and decide how to use their resources and capabilities to pursue opportunities and overcome threats. In order to strengthen this report about the Nestle Company, there are several method to analysis the data that has been conducted, which is included such as PEST analysis, Porter’s 5 Forces model and SWOT analysis. By the end of this assignment, future strategy will be mentioned as well as our recommendations about Nestle Company that will fit into strategy orientation in order to perform well. And also to develop and implement its learning approach as the chosen large company by using different strategy. Corporate Profile and Summary: Nestle (Malaysia) Berhad Nestle (Malaysia) was established by Nestle Group (Nestle) began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion...
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...company’s international motto, “I’m Lovin’ it”, is not translated. McDonald’s locates all of its franchises in convenience locations such as malls, airports and local neighbourhoods. These marketing strategies have proven to be effective, indicated by the company’s 7% increase in profit margins over the past 4 years. However, McDonald’s has strived to improve them with recent marketing initiatives with respect to the 4Ps. McDonald’s has begun to renovate its eateries, such as going from a plastic look, to a more brick and wood design in an effort to maintain a contemporary image. They have also decided to “re-image” themselves in their ads by incorporating a hip-hop theme with teen icons such as Justin Timberlake as a means to attract teenagers. Additionally, company has begun to offer healthier food products, such as oatmeal, given consumers are more health conscious. In light of McDonald’s recent efforts to improve its marketing strategies, they still face three pressing issues. Firstly, although the company has begun offering healthier food items, they are still high in fat, sugar and salt. This was confirmed in a study performed by Dr. Linda Schacter which found McDonald’s recent food offerings can still cause heart disease and kidney failure. Secondly, McDonald’s common marketing of products to children has resulted in a high degree of ethical scrutiny among the public. In the same regard, the firm’s product purchases from sources who contribute to deforestation has...
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...Principles Of Marketing Submitted to: Final project on: Ms. Nadia Rahim Submitted by: Madiha Fazal Sheeba Siddiqui Syed Umer Noman Abdul Sheikh Moiz Afsheen Raza Zaidi Certificate: It is to certify that all the work submitted is authentic and genuine. Preface This project report has been prepared to meet the requirement of the final project of Principles of Marketing of program MBA. For the preparation of this project we have visited K&N’s outlets and its head office and had a meeting with marketing manager of K&N’s. The rationale behind visiting the company is to study and evaluate the marketing and positioning strategies of K&N’s products the history and development of the food market. The report starts with the basic history and introduction of the company, its products and competitors it also covers the general information of the market. The information presented in this report has been obtained from the company’s personnel consumers and the market and company’s websites. Group members Sheeba Siddiqui Syed Umer Noman Madiha Fazal Afsheen Raza Abdul Moiz Contents Introduction 3 History: 3 Working Process: 3 PRODUCTS: 4 CURRENT MARKET SITUATION: 4 COMPETITORS 5 Menu foods: 5 Man-o-salwa 5 Pk Foods 5 Dawn foods 5 Competing products 5 Earlier product to satisfy need: 5 Researching Organizational Marketing Positioning: 6 Target Marketing Segments 6 • Working...
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...MH SINAR RESOURCES SDN. BHD. PT 2167 taman seri desa pahLAwan, kota bharu, kelantan. ------------------------------------------------- BUSINESS PLAN mh sinar resources sdn. bhd. MH SINAR RESOURCES SDN. BHD. PT 2167 taman seri desa pahLAwan, kota bharu, kelantan. ------------------------------------------------- BUSINESS PLAN mh sinar resources sdn. bhd. Prepared by: AinFazlinMohdPodzi (KBA 14012) Nuruljannah Mohammad (KBA 14028) NurSyamimiRamli (KBA 14027) Siti Khadijah Abdul Halim (KBA 14020) Prepared by: AinFazlinMohdPodzi (KBA 14012) Nuruljannah Mohammad (KBA 14028) NurSyamimiRamli (KBA 14027) Siti Khadijah Abdul Halim (KBA 14020) Contents 1.0 EXECUTIVE SUMMARY 2 2.0 INTRODUCTION 3 3.0 THE VISION AND MISSION 5 4.0 THE OPPORTUNITY 6 4.1 PESTLEANALYSIS…………………………………………………………………….…..6 4.2 SWOT ANALYSIS 123 5.0 MARKET RESEARCH 17 5.1 FEASIBILITY ANALYSIS…………………………………………………………………. 5.2 MARKET ANALYSIS………………………………………………………………………. 5.3 COMPETITORS ANALYSIS………………………………………………………………. 6.0 BRANDING 35 7.0 RESOURCES AND FINANCE 37 8.0 RECOMMENDATION 38 9.0 REFERENCES 43 10.0 APPENDIX 45 1.0 EXECUTIVE SUMMARY The purpose of this business plan is to create the image of business potential growth of MH Sinar Resources if they are given the opportunity for expanding it. MH Sinar Resources is a small medium enterprise (SME) business and had operated from 13th of March 2013. Since that, they are practicing a poor performance due to lack of experience, knowledge and expertise...
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...DISADVANTAGES 12 1.10.1 Less asset 12 1.10.2 Hard to expand 12 1.10.3 Lose the good employees 12 CHAPTER 2: PESTEL ANALYSIS 16 2.1 JUSTIFICATION OF USING THE PESTEL ANALYSIS TECHNIQUE 16 2.2 INDUSTRY OVERVIEW 18 2.3 SUMMARY OF PESTEL ANALYSIS OF FAIRY 19 2.4 CONCLUSION 20 CHAPTER 3: THE COMPETITIVE FORCES IN BAKERY INDUSTRY 21 3.1 RIVALRY AMONG EXISTING FIRMS 22 3.2 BARGAINING POWER OF BUYERS 25 3.3 THREAT OF NEW ENTRIES 28 3.4 BARGAINING POWER OF SUPPLIERS 31 3.5 THREAT OF SUBSTITUTE PRODUCTS / SERVICES 33 CHAPTER 4: SWOT ANALYSIS 36 4.1 STRENGTHS 36 4.1.1 High quality machine 36 4.1.2 Fresh daily product and zero preventives 36 4.1.3 Market niche 36 4.1.4 Loyal suppliers 37 4.1.5 Word of mouth advertisements 37 4.1.6 Strong financial 37 4.1.7 Halal certificate of the product 37 4.1.8 Focus on low and middle income customers 37 4.1.9 Strong customers’ loyalty 38 4.1.10 Loyal employees 38 4.2 WEAKNESSES...
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