...Case Study Assignment – Business Ethics Rejuv Travel INC, a sophisticated travel agency has had great success in the North American market by offering highly specialized travelling experiences to an elite feminine clientele. By means of its two star travel products, “Girl Power” and “Grey Lady, RTI has positioned itself as a highly profitable company through a strong word of mouth promotion that is currently attracting large numbers of new clients. Leading its success is CEO Joe Ryan, a very energetic and charming entrepreneur that has built the company from bottom towards a highly profitable IPO that has made both its shareholders and employees highly motivated. RTI is now seeking to open new agencies across the world with a very aggressive campaign that seeks to position its brand globally in just a year and a half. The above mentioned description sets the stage for a company that in its intent of going global has found itself blinded due to its success from a potentially critical ethical dilemma that if not dealt might cut short its global ambitions. 1. Reputational Capital Perspective & Forces At Work To start with, there is a blatant mixed message in RTI’s image that is rooted on an unintended negative signal source has been its very own CEO. The negative signal is that a travel agency focused on specialized tourism for women, is now facing public exposure through its CEO´s rock star and libidinal personal life. In terms of the agency’s reputational image, this...
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...Questions Joe Maldonado MGT 521 October 4, 2011 University of Phoenix Management 521 Scenario Questions Marketing Manager, Travel Agency Manager, and owner of a small company are occupations in three separate positions for evaluation. Within each paragraph is the scenario identifying the communication channel used, “formal or informal” (Organizational Behavior, 2011, p. 344) with defending and supporting reasoning. While serving in the Air Force, superiors assigned multiple, short timeframe, high priority taskings, much like the first scenario. Within Scenario number one, is a role of a Marketing Manager, in which to develop a new marketing strategy for an exciting new beverage with worldwide distribution. The timeframe for this strategy is the end of the week to the vice president. With such a short time to complete this complex tasking would require a formal communication channel, in which to explain the direction to the team with the requirement and with the tasking deadline. Therefore, the final presentation is due Thursday, for the meeting with the vice president on Friday. The presentation to the vice president will occur on Friday will dictate a formal communication channel. Scenario number two, is a role of a travel agency manager, in which first thing in the morning, the username and password to company application system does not allow anyone to access the application. This immediately caused a work stoppage, to where none of the travel agents could...
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...The U.S. car rental industry is believed to have began back in 1916, when a Nebraska man by the name of Joe Saunders decided to lend out his Ford Model T to local and visiting businessmen. This savvy entrepreneur affixed a mileage meter to the left front wheel of the vehicle and would charge renters a total of 10 cents a mile in order to cover the wear and tear on his beloved Ford. It didn't take long for Saunders to realize he'd stumbled onto a lucrative business idea. By 1925, Saunders' independent car rental company had grow to include operations In 21 states. Saunders also began to diversify his vehicle offering at this point – old Chrysler ads from the 1920's boast that Saunders' fleet included nearly $1 million worth of Chrysler vehicles. The Battle Begins Competitors quickly caught onto Saunders' unique rent-a-car model, and it wasn't long before Walter L. Jacobs started renting out a dozen or so Model T Fords of his own. By 1923, Jacobs' business was grossing more than $1 million in annual sales, making him Saunders' main competitor. Both Saunders and Jacobs built their independent car rental businesses from humble beginnings, but only one would come out on top. In the mid 1920s, Jacobs made the acquaintance of Mr. John Hertz, owner of The Yellow Cab Manufacturing Company in Chicago. Hertz eventually bought Jacobs' car rental company, giving birth to what is now one of the largest chain car rental companies in the nation. Later, General Motors would buy out the...
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...The Future of VoIP Document Three – The Future Joe Hallock joe@sitedifference.com December 8, 2004 Evolution and Trends in Digital Media Technologies – COM 538 Masters of Communication in Digital Media University of Washington The Future of VoIP Document Three – The Future Table of Contents Introduction ..................................................................................................................... 3 How the Internet will change............................................................................................ 3 Converging Technologies, Digital Media Integration & Wireless ......................................... 5 Conclusion ....................................................................................................................... 8 Appendix – Abbreviations and Acronyms ........................................................................ 10 Bibliography ................................................................................................................... 11 2 of 11 Created by Joe Hallock – 12/08/2004 The Future of VoIP Document Three – The Future Introduction This paper is the third in a three part series that details the past, present and future of Voice over Internet Protocol (VoIP). The use of VoIP by individual consumers was the beginning of a massive move from traditional telephone systems to a form of new media where voice and other forms of digital media could converge with an already established...
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...Chapter 1: Human Resources in a Globally Competitive Business Environment ------------------------------------------------- Applying Your Knowledge Employee Participation and Customer Satisfaction* Case1-1 “Joe and I virtually share everything. We sit together. We’re in meetings together. We’re together even we’re apart.” So says R. Timothy Epps, vice president of people system at Saturn Corporation. The partner to which he refers is Joseph D. Rypkowski, a vice president of the United Auto Workers (UAW). This partnering between management and labor is the crux of Saturn Corporation’s revolutionary idea. Not only are Epps and Rypkowski “paired,” but so are Skip LeFauve, Saturn’s president, and Dick Hoalcraft, the UAW’s top boss. From the top management level down through the ranks, both represented and non represented workers have partners, and, unlike many other organizations with adversarial labor-management relations, the UAW and Saturn’s management work together as teams in virtually every facet of the operation. According to Epps, We’re committed tom an entirely different set of beliefs. One is to have UAW involvement in all aspect of the business. The other crucial principle is that we believe those people affected by a decision should be involved in that decision.” Saturn Corporation is a wholly owned subsidiary of General Motors (GM). Its market share in the U.S. is down to 31.5 percent, and GM, the largest industrial corporation...
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...Following the business proposal in part A of the assignment, this paper will expound further into the details of the business. The paper will discuss particular issues on human resource, marketing and public experience, who exactly are the customers and the ideal experience, partnership and alliances, demand and capacity management, finance doing with the budgetary requirements of the start-up, the forecast and its relevant tables, legal compliance, sustainability management and then draws a conclusion. Title.....................................................................................................................................1 Executive Summary...............................................................................................................2 PART B: Human Resources 1. Director: Mark Williams....................................................................................................5 2. Marketing Manager: Jessica Douglas...............................................................................5 3. Bar Manager: Nikki Lee………………………………………………………………………………………………..5 4. Head Chef: Joe Morgan……………………………………………………………………………………………….6 5. Performance Manager: Kathleen Camron.......................................................................6 PART C – Marketing and Public Experience 1....
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...UCLA | ECONOMICS 106T | FALL 2012 TA: SIWEI KWOK | PROFESSOR BOARD STEVE WU FRANK LEE JEREMY REYNARD Airbnb For all the lone wanderers or people just searching for a “home away from home,” Airbnb has created the perfect solution for renters and providers worldwide. Since its inception in 2008, Airbnb started an innovative community marketplace for people to list, discover, and book a wide variety of accommodations around the world. Airbnb has pioneered a new industry of “collaborative consumption” and peer-to-peer accommodation rentals, which leaves room for the company’s potential growth and worldwide adoption. Airbnb has experienced immense success with over 1 million hosts and travelers, over 10 million nights booked, and over 26,000 cities within 192 countries.1 Despite the substantial growth and potential within this new industry, Airbnb faces several strategic issues moving forward. Airbnb lacks a sustainable competitive advantage, faces a heavy influx of new competitors, and also faces multiple legal and trust issues in the market. Airbnb must determine its direction moving forward or risk losing its competitive position in this emerging industry. Collaborative Consumption Movement Collaborative consumption is a term used to describe the “rapid explosion in traditional methods of sharing, bartering, lending, trading, renting, and swapping.”2 Also known as a “peerto-peer online marketplace,” this trend has seen immense growth in recent years. This exponential...
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...BUS-530 Marketing Management (Module 1) Date: 01/04/2011 Muhammad Naeem Sarwar MBA Information Management Module 1: 1) Understanding Marketing Management a) Define the term supply chain. b) What is the task environment? c) What is meant by holistic marketing? d) What is the Product Market Expansion Grid? e) Explain the differences between a strategic marketing plan and a tactical marketing plan. f) Define Market Opportunity Analysis (MOA). A. Define the term supply chain. Supply chain management can be defined as the process of planning, implementing and monitoring the everyday operations of a supply chain Supply chain management is an all encompassing process as it undertakes the management of availability of raw materials, their processing into finished goods and the distributions of the same. The aim of all this is to provide the highest level of satisfaction to the customer and thus increase the business of the company. And with the increasing complexity of the supply chain, supply chain management has also become about coordinating and collaborating with the different trade partners now involved in the supply chain. Supply chain management decisions are made on three different levels- the tactical, strategic and operational levels. Strategic level involves long term decisions while tactical level includes medium term decisions while operational level is concerned with very short term day-to-day...
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...WINE INDUSTRY | Coopers Creek in New-Zealand | | 30/11/2012 | | ------------------------------------------------- INTRODUCTION Coopers Creek is a medium-sized New Zealand winery, established in 1982, when the New Zealand wine industry was small and relatively unknown. Cooper Creek’s has been growing considerably since its creation and today, it plays a major role on its domestic market (New-Zealand) and appears to be a big actor on the international scene. The company has definitely acquired a strong added value in the wine industry. Along this case study we are going to analyze their strategic choices, from the creation to the future projects and explain how it has succeeded to be a major player, experiencing environment, industry, and organization changes. First of all, let’s have a brief look at the environment. * Political factors: Government regulations in the wine industry increase concerns and new trade barriers. For example, some governments ask for high tariffs on imports. However, the pressure of the WTO has led to a tariff reduction, thus, major wine producing countries imposed their own non-tariff barriers. * Economical factors: The increasing number of middle-class people worldwide has led to an increasing appreciation of wine and a strong demand, particularly, in emerging countries such as China or India. Besides, middle-class in those regions is expected to grow rapidly in the coming years. Currency inflation also...
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...TITLE: MARKETING MIX OF THE MANILA HOTEL SUBMITTED BY: 施天仁 Zyril Christian Cruz 2008290005 饭馆082 THESIS SUPERVISOR: Gu Huimin LOCATION OF RESEARCH: MANILA HOTEL TABLE OF CONTENTS CHAPTER I. INTRODUCTION BACKGROUND OF THE STUDY CONCEPTUAL FRAMEWORK THEORETICAL II. REVIEW OF RELATED LITERATURE RELATED LITERATURE LOCAL/FOREIGN RELATED STUDY LOCAL/FOREIGN III. PROBLEM AND ITS BACKGROUND STATEMENT OF THE PROBLEM ASSUMPTION OF THE STUDY SIGNIFICANCE OF THE STUDY SCOPE AND LIMITATION DEFINITON OF TERMS IV. METHODOLOGY METHODS OF PROCEDURE DESIGNS REFERENCES CHAPTER I INTRODUCTION BACKGROUND OF THE STUDY The Manila Hotel is a 570-room five star hotel in Manila, Philippines, Located in the heart of the Manila Bay area. The Manila Hotel is the oldest premiere hotel in the Philippines, built in 1909 to rival Malacanang Palace, where the Philippine president now lives, and opened in 1912. It was built on 3.5 hectares (376,736.9 sq ft) of the land along Roxas Boulevard. It was the residence of General Douglas MacArthur from 1935 to 1941. On January 17, 2008, at the...
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...E-Business Group Final Presentation and Project Depth Analysis AirBnB Tuesday Session-16h30/19h30 Agbaba Felipa- Bal Laura- B00538278 Castaneda Pablo- B00681481 Gillet Clara- B00537943 Hourlier Giovanni- Rimoux Tess- SUMMARY 1. Size and importance of the market globally, in Europe and (if relevant) in France 2. How the sector has traditionally worked 3. The effect of the Internet on the sector 4. Who the major global players are (then discuss one of the major global players as a more detailed example) 5. E-business models being used by the major player you chose in part #4 (including analysis of revenues and costs involved; you can use the business model canvas as a guide) 6. Consumer reaction to e-business in the sector (not just the chosen company, but the sector as a whole) 7. Future development of the sector driven by e-business (the sector as a whole) 1. Size and importance of the market globally, in Europe and (if relevant) in France. Tourism is one of the most dynamic and resilient economic sectors. With international globalization tourists’ arrivals are reaching one billion each year and growth only expected to increase. Opportunities in the tourism industry are endless. Europe is the world’s most visited regional destination, an increase of 5% in international tourist arrivals has been noticed. It’s the highest increase across all regions and a notable result for a rather mature region. In France tourism is a major industry, the...
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...Cruise Operations Management, 2006, 178 pages, Philip Gibson, 0750678356, 9780750678353, Elsevier, 2006 DOWNLOAD http://bit.ly/1imfdkL http://www.amazon.com/s/?url=search-alias=stripbooks&field-keywords=Cruise+Operations+Management Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. A user-friendly and practical guide it discusses issues such as:· The history and image of cruising· How to design a cruise and itinerary planning· Roles and responsibilities on a cruise ship· Customer service systems and passenger profiles· Managing food and drink operations onboard· Health, safety and security Cruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion. The structure of the book is designed so the reader can either build knowledge...
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...RESEARCH AND ANALYSIS FOR A PROPOSED TELECOMMUTING PILOT PROGRAM Prepared for S. Nolan and J. Simon, BADM 1020 Casper College Prepared by Chuck Siedenburg MCP, CNA 21 November 2011 TABLE OF CONTENTS EXECUTIVE SUMMARY………………………………...............................................2 INTRODUCTION AND BACKGROUND…………………………...............................3 DISCUSSION OF SERVICES AND ANALYSIS……………….……………….……...4 CONCLUSION………………………………...............................................................8 REFERENCES………………………………...............................................................9 BUSINESS COMMUNICATION CLASS SURVEY ……………….………………….10 INITIAL PROPOSAL…………………………………………………………………..…12 INITIAL WORKPLAN…………………………………………………………………….15 1 EXECUTIVE SUMMARY Nolan – Simon Consulting is a hypothetical firm with specialists in many fields. As consultants, we provide direction and support in every aspect of business. Our expertise includes Accounting, Business Administration, Communications, Computer Science, Computer Software Support, Education & Training, IT Management & Administration and Web Design & Development. The question at hand, and the basis for this particular report, is whether Telecommuting, or working from a location other than the traditional office, is a viable and feasible option for Nolan – Simon Consulting and their clientele or not. For this firm to remain at the forefront of service, we must leverage both our assets and the available technology to provide...
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... CHAPTER 6 1. The person who takes the risk of starting and managing a business to make a profit is called a(n): A. entrepreneur B. venture capitalist C. capitalistic adventurer D. franchiser ------------------------------------------------- E. ultra capitalist 2. Andy Yocom saw prime advertising space on the flags on the golf course. He reasoned that any marketing messages would get prominent attention if they were placed on the flags since golfers focus on them when they take their shots. As a result Yocom used his own initiative and money to start Invision Golf Group Inc. Yocom is an example of a(n): A. entrepreneur B. venture capitalist C. capitalistic adventurer D. franchiser ------------------------------------------------- E. ultra capitalist 3. Jon P. Farmer is the founder of Kolopua Hawaii LLC, a company that markets Pure Hawaiian Air. Bottles of Pure Hawaiian Air contain air that smells like the floral bouquet that greets tourists as they get off the plane in Hawaii. Retailing for about $5 apiece, the bottles are sold at gift shops in Hawaii, as well as to travel agents nationwide who give them to clients. As a(n) _____, Farmer's annual income exceeds $100,000 annually. A. venture capitalist B. franchisee C. franchisor D. entrepreneur ------------------------------------------------- E. financier 4. An entrepreneur is a person who _____ a business. A. finances B. manages C. locates D. owns and operates ------------------------------------------------- ...
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...SCRIPT DETAILS | CLIENT: - Wedoors | DURATION :- 30 SECONDS | KEY/JOB: - WEDOS-3084WIN A HOLIDAY TRIP | MEDIUM/ SOURCE : - TELEVSION | VOICE AND PRODUCTION INSTRUCTIONS: - | FRIENDLY MALE | AUDIO | VISION | Doors Plus open the door to Disneyland and still have the lowest prices on…. Feature entry doors with antique frosted glass..... Beautiful bi-fold’s.... The largest range of hinged and sliding security doors, window grills and screens.... Folding doors... And one lucky customer must win a trip for 2 to Disneyland including airfare, accommodation and airfares. It could be you! For a free measure and quote visit a Doors Plus showroom at Broadway, Millpark and Newcastle. They can even fit, stain and deliver. Doors Plus, No Fuss. | DOOR OPEN TO REVEAL DOORS SUPER LOGO: DOORS PLUS SUPER PRICE WAS $259NOW $178 SUPER PRICE $178 FROM $103? SUPER PRICE $69 DOOR OPENS TO REVEAL HOLIDAY FOOTAGE SUPER: FIT, STAIN & DELIVER FREE MEASURE & QUOTE. 34 Childs Rd Greenvilla 3268,Phone: -03 – 984 8278.OPEN 7 DAYS Weekdays : - 8am – 9pmWeekends:- 9am – 7pmEASY PARKING | Ph: - 03- 984 8278 email: - Spdoors@wedoors.com.au web: - Wedoors.com.au Wedoors and Windows Company For free estimate Call us on:- 1300 415189 Whole Home Installation will be done in a DAY...!!!! The # 1 company of Australia in Doors Manufacturing and Installation * Largest selection of doors in Australia. * Made by leading Australian manufacturing company...
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