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Marketing on the Web

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Submitted By modelchick
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Running Head: MARKETING ON THE WEB

In today’s business industry a company’s marketing strategy is vital in order for that company to reach its target market. When the World Wide Web was created it gave companies a way to new ways not only to meet its target markets but also potential markets all over the world. Marketing on the web can provide a company with many benefits that can expand knowledge of the company, its brand, and products and services it offers.
A company decides how to market its web page by first figuring out how it will group itself based on do they provide a product or service to the customer or are they based on what the customer wants. Product-based marketing strategies arrange the products on the web page the same as the product design. Customer-based strategies lets the company think as if they were the customer and design the page according to what they think is the customers’ needs. Choosing a marketing strategy for the web page thus entails a company will reach its market segments targeted.
To reach a target market a company must first find their market then segment them accordingly. Although there are many types of market segments companies can choose to group consumers in order to reach their target market effectively, on the Web there are three main segments that used are demographic, geographic, and psychographic segmentations. In demographic segmentation, consumers are categorized according to gender, age, income, occupation, education, and many other characteristics. Marketers can then target the market and advertising accordingly to satisfy a customer need. The second segment is geographic which groups customers by where they live or work. This segment can then be broken into as many subcategories as the company likes in order to target their market effectively. Third segment is psychographic which groups customers by their

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