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In: Business and Management

Submitted By cprjuanito1
Words 7647
Pages 31
Marketing Project
Juan G Martinez Jr
October 18, 2013
Marketing Management 522
Professor Ken Ninomiya

1.0 Executive Summary 2.0 Situation Analysis
At this present time, the tutoring industry is not showing any signs of slowing down as the number of students in school continue to grow. It is also important to point out that as the number of students increase, so does the concern of the parents that seek tutoring for their children. According to the U.S. Department of Education, the number of students who were attending public and private schools was at approximately 75.9 million as of the fall of 2010. The current trend is showing that the number of students attending school will continue to increase at a rate of approximately 6% per year through the year 2019 (Digest of Education Statistics 2010). According to an article that went over the best industries to start a business, the tutoring and exam preparation industry was rank seventh as it relates to the fastest-growing industries that are hospitable to small business. It was also indicated that the year-over-year growth rate of this industry was measured to be at 7% (Lagorio-Chafkin 2010).
However, there is an opportunity that has not clearly been taken advantage of to its fullest potential within the tutoring industry. As of the fall of 2010, there were approximately 20.6 million people who are enrolled in college with the trend demonstrating an increasing rate of students attending at 14% (Digest of Education Statistics 2010). There are a large number of students who are attending college at the undergraduate level that are struggling to pass classes successfully. In addition, there are a number of adults who are attending college who are struggling to pass a wide variety of classes as well. The above are the critical issues that are members of today’s society are facing as they attend...

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