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Marketing Pepsico

In: Business and Management

Submitted By ndp01
Words 5038
Pages 21
Marketing In The Service Sector

FSSM 1001: Services Marketing 1

Nikolas Price

1691 words

Table of Contents
Introduction 3
PepsiCo International 3
Market segmentation 3
Niche Marketing 3
Bases Of segmentation 4
Target Market 4
Market Positioning 4
Analysis of the Macro and Micro Marketing Environments 5
Macro Marketing Environment (Refer To Appendix 1) 5
Micro Marketing Environment ( Refer to Appendix 2) 5
Conclusion 6
Appendix 1 7
PESTLE ANALYSIS 7
Political 7
Economic 7
Social 7
Technological 7
Legal 8
Environmental 8
Appendix 2 9
SWOT ANALYSIS 9
STRENGHTS 9
WEAKNESSES 10
OPPORTUNITIES 10
THREATS 11
References 13
Bibliography 13

Introduction
This report provides an analysis and an evaluation on PepsiCo and how they apply the concepts of marketing and there customer segmentation models. This analysis includes Market segmentation, market targeting, Market positioning.
PepsiCo International
PepsiCo is a world leader in the convenient snacks, beverages and also the foods. The company has revenues of more than $39 billion and has over 185,000 employees. The company consists of PepsiCo Americas Foods, PepsiCo Americas Beverages, and PepsiCo International. Besides owning the Pepsi brands the company owns many brands such as Walkers Crisps, Tropicana, Gatorade, Mountain Dew and Quaker Oats. The company’s products are really highly recognised as well as recognised across the world. The company has attained a position of being the leader in soft drink bottling, the world’s largest snack chip producer and also the worlds largest franchised and company operated restaurant system.
PepsiCo Mission Statement
“Our mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and…...

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