Free Essay

Marketing Phase 1

In: Business and Management

Submitted By missprettygood
Words 1820
Pages 8
Abstract Autism is defined as; “a variable developmental disorder that appears by age three and is characterized by impairment of the ability to form normal social relationships, by impairment of the ability to communicate with others, and by stereotyped behavior patterns”. (Webster) “According to the Centers for Disease Control, autism affects as many as 1 in every 110 children in the United States”. Overall, we are looking at an estimated 1.5 million Americans who are affected with this disorder. By implementing a computer device that will assist in the learning capability of individuals with autism or individuals in general will be a success learning of one’s self.

Organization and Product

US Autism and Asperger Association (USAAA) is a non-profit organization that was developed in 1994. USAAA focuses on individuals with autism and asperger to provide the opportunity to educate, support, and solutions. “Our goal is to provide the opportunity for individuals with autism spectrum disorders to achieve their fullest potential (USAAA, 2011)”. USAAA is dedicated to: ← Providing immediate solutions through expert guidance and compassionate support. ← Consolidating the overwhelming amount of information and resources to simplify the lives of all associated with autism. ← Individualizing education on treatments and services for the diverse population of those affected. ← Providing networking opportunities for parents, professionals, student’s educators, and individuals (USAAA, 2011). USAAA offers information and education to those affected by ASD to help them grow and learn together. USAAA will be offering and marketing the new touch pad for kids with autism and learning disabilities. This touch pad will allow the kids and families to be hands on, sociable, and to have fun. The touch pad will allow the one that is affected by autism to practice and learn verbal and non-verbal communication, pretend play, social interaction, to develop and practice speech, as well as having games to play that will teach them the basics they need to know. The games will include games over counting, recognizing words, the alphabet, learning sounds, shapes, and sizes, learning word annunciation, and matching games. The touch pad will also offer thinking games that will interact with left hand, right hand, left leg, and right leg. It will help to learn mobility. The key aspects that the touch pad will offer are: ← Games ← Communication ← Language ← Speech ← Thinking Abilities ← Levels of learning: beginner, novice, intermediate, and advanced. The touch pad will be able to be used by touching using fingers or with a stylus. It will also have the feature of being able to wear headphones as well as being able to hear the sounds without the headphones. It will also offer volume keys, lock button, and a power button that will not be touch. USAAA is an organization who is here to help make a change in parents and children who are affected with learning disorders. This mission statement will help create the marketing plan by focusing in on what is needed most for these children to learn to their fullest potential. USAAA will also target parents who have to handle the stress on a day to day basis and can have the understanding that they aren’t in this alone. They will find it easy to order online and through stores. Offering the product online is a fast way to get information over what the product offers and how to receive the product. They will simply need to search for learning touch pad offered by USAAA or by the model number, USAAA123. There will also be ads online that will be on learning disability websites that will take the customer right to the product itself.
Industry and Standard Industry Code Our company will be manufacturing a learning tablet that will help individuals with autism learn and interact. Because this will be manufacturing a product from materials or substances into a new product, we are classified under Division D in the Standard Industry Code or SIC (Occupational Safety & Health Administration). The major group that our company would be classified in is Major Group 35. This group is Industrial and Commercial Machinery and Computer Equipment. This group is for companies that primarily engage in manufacturing electronic computers (Occupational Safety & Health Administration). Our product would fall under this category because it would incorporate computers or a central processing unit for performing functions, which in our case would be learning activities and aides. The industry group that our company would fall under would be SIC 3571 and NAICS 81340. This group is Computer and office equipment, and more specifically, Electronic computers (Occupational Safety & Health Administration). USAAA has helped millions of children to live a healthier lifestyle in learning. They offer services worldwide as well as offering discounts on certain high-tech products that may be needed for the children. They bring in lots of donations as well as lots of volunteer work. They strive to bring services wherever they are needed. Marketing this product will be important to the organization’s success. The reason that this will be so important is that there are other companies making touch pad devices that could be used to compete with our new learning touchpad device. While Apple is making an IPad, Microsoft is coming out with a new Windows 8, which will be designed for use on a tablet (International Business Times, 2011). To compete with these other companies, we need to make sure that our product is marketed towards those with learning disabilities or autism and that we target those customers when we do our advertisements, decide on pricing, and even decide on where our product will be sold. If the product is not marketed well, a potential customer may decide on purchasing a different product to try to meet his or her individual needs.

| |Strength |Weakness |
|Internal | Strong customer support for technical |Competition with other learning devises. |
| |problems. |Advertising to consumers the company’s |
| |Strong program for teaching individuals. |abilities. |
| |Qualified employees with knowledge with |Organization for production line. |
| |Autism. | |
| |Opportunity |Strength |
|External | One and 110 children diagnosed with |Funding from government and other sources. |
| |Autism. |Many resources for supporting parents. |
| |Children being diagnosed at an earlier age.|Providing networking connections for |
| |Undetermined cause of Autism Spectrum. |individuals. |
| |One and 10 children have learning | |
| |disabilities. | |
|Internal Trends | Financially strong for improving individual knowledge. |
| |50 employees dedicated to helping others. |
| |Providing factual knowledge about learning disabilities. |
|External Trends | Staying competitive and providing updated technology. |
| |Researching for answers on Autism. |
| |Education being a high priority to success. |
| |Giving children a head start to learning. |

The SWOTT table consists of the strengths, weaknesses, opportunities, threats, and trends that affect the company. The internal strengths of US Autism and Asperger Association (USAAA) is the strong customer support provided for technical problems with any product, the company has programs that teach individuals how to handle learning disabilities, especially focused on Autism, and qualified employees who have studied and worked with children with Autism. The weaknesses that the company faces are competition from other companies with other touch screen learning devices, advertising to consumers, and organization for the production line. External opportunities that help the company pursue the touch screen product are how many children are diagnosed with Autism. One out of 110 children who are diagnosed with Autism, and one out of 70 are boys (Hincha-Ownby, 2010). Children are being diagnosed at an earlier age, which allows the companies touch screen to be introduced to families earlier. The product will grow as the child grows and can do more things. At this point in the research of what causes Autism there are no answers. The product can be used for children with or without Autism. External strengths are the funding that is available in the search to educate individuals and to provide products that will help children learn. Many sources can help support parents in communicating and teaching children with learning disabilities, and networking for communication. Internal trends for the organization are to reach as many people and to provide the best product and service at a low cost. External trends are providing updated technology, educating people, researching for a cause for Autism, and giving children a head start in being successful for life.

Marketing Research Approach The marketing research approach we will use would be a mass-market approach with this approach it will allow USAAA to market their product to a specific segment. The touch pad is designed for a specific market that will allow individuals with autism to communicate and learn at their own pace. The mass marketing approach will allow USAAA to market the touch pad to a targeted market. Some tactics that can be used by USAAA would be to allow their sales people to tailor each touch pad to each individual user. Since the touch pad has different features that will help individuals with autism communicate and learn USAAA will be able to use different tactics to market the touch pad. When introducing a new product there needs to be research done to see how the market will react. With the touch pad USAAA will be able to test their units in certain markets where the autism rate is higher by letting hospitals and other health care facilities that care for these individuals use a prototype. This will allow USAAA to continue to improve the product before it is released for sale to the public. USAAA will be able to take the research it obtains and use it to make their product better than its competition.
Children with autism do not interact or communicate well sociably. Often, the interests and activities of autistic individuals seem restricted. Extreme care is required for any individuals who have the disorder autism. These individuals generally take a longer period to even talk verbally. By manufacturing a computer learning tablet that will enhance the learning of individuals, especially those who have autism will be an extreme advantage to the individuals and their families. Because this order affects both the child and the family, in the end, everyone will have an advantage. Eventually the learning challenges that are on this device will be a plus in anybody’s life that is trying to expand in their learning.

International Business Times. (2011, June 5). The buzz around Windows 8 - A breakthrough or a dud? Retrieved June 5, 2011, from IBTimes:

Occupational Safety & Health Administration. (n.d.). Retrieved June 5, 2011, from United States Department of Labor:

Hincha-Ownby, M. (2010). National autism awareness month 2010. Retrieved on June 4, 2011 from,


US Autism & Asperger Association. (2011). Who we are.

Similar Documents

Premium Essay

Marketing Phase 1

...Marketing is important to the success of any business. Marketing is the process or technique of promoting, selling, and distributing a product or service (Merriam Webster, 2013). Most consumers want to know about a product or service before they purchase. The consumers’ wants and needs are important to marketing. Marketing gains the attention of consumers. Another definition for marketing is the management process through which goods and services move from concept to the customer (Business Dictionary, 2013). However, this definition includes four elements of marketing. The first is identifying, selecting, and developing of a product or service. The second is determining the price of the product or service. Third is the selection of the distribution place. Last is the development and implementation of a promotional strategy. Marketing is one of the important business functions that a lot of companies ignore. So having the right merchandise, offering the appropriate services, and choosing the right location are the key elements in having a marketable product or service. Marketing is based on thinking about the business in terms of customer needs and their satisfaction (Business Dictionary, 2013). Marketing is important to business because it leads to the success of the company. The distribution and production of a service or product depends on marketing. Marketing has less to do with getting customers to pay for your product as it does developing a demand for that......

Words: 802 - Pages: 4

Premium Essay

Marketing Plan Phase 1

...Nike Marketing Plan; Phase I Eddie Chantaniyom, Lizbeth Geary, Chris Marlow, Dean Nicholson MKT/421 Marketing Stephen Oaks September 13, 2012 Nike Marketing Plan; Phase I Discussed in this reading will be the beginning phase of the marketing plan to customize and personalize Nike shoes. Discussed will be a summarization of the Nike Corporation along with a description of the new customization service being provided. In addition, this reading will also explain the overall importance of a proper marketing plan and provide critical data of a SWOT analysis to help determine product feasibility, marketing strategy, and tactics for the new service. Good intro. The largest market competitor in the world of sportswear for 2012 is Nike Inc. A company that opened the doors in 1962 by two individuals Bill Bowerman and Phillip Knight with a gentlemen handshake and became the supplier called Blue Ribbons Sports for Japanese shoe makers in Oregon later known as Nike Inc. They started selling supplies for Onitsuka Tiger, now known as ASICS, from Knight’s automobile making most of their sales at track meets. Bowerman handled the innovations for the company as Knight managed the business operations. Bowerman created the first shoe using his wife’s waffle iron, giving Nike the first ever waffle shoe. The waffle shoe helped the growth of the company position into the market, by starting their-own innovative brand of soccer shoes, called the Nike; that followed the first......

Words: 1412 - Pages: 6

Premium Essay

Marketing Plan Phase 1 and 11

...Marketing Plan: Phase I and II Lahoma Bennett, Heather Glenn, Yesi Imperial, Antonette Maturino, Belinda Mccleskey, Daniel Speichinger, Janet Trentham University of Phoenix Marketing MKT/421 Dianna Iobst July 18, 2011 Marketing Plan: Phase I and II Intro    An overview of the existing organization. 1. Opening * Organizational Overview 1o   A description of the new product or service. * Name of organization * Mission statement - organization’s basic values and philosophy * Geographic location * Product mix * Single product * Product line(s) * New Product Description * Importance of Marketing for the Organization’s Success 2o   An explanation of the importance of marketing to your selected organization’s success. * SWOTT Analysis 3o   A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service. * Strengths (internal) * Weaknesses (internal) * Opportunities (external) * Threats (external) * Trends (external) * * Marketing Research of Target Market 4o  Identify the segmentation criteria that will impact your target market selection. Identify your target market. * * Consumer analysis * Demographics * Psychographics * Behaviors (e.g. purchase behaviors) * Geographical considerations * Industrial analysis, if applicable * Competitor Analysis * Segmentation * Criteria * Target market(s) *......

Words: 465 - Pages: 2

Premium Essay


...Step 1 – Preliminary Analysis and Screening The importance of analysis and screening in the planning process of a firm whether it be a new firm going international or an old firm seeking further expansion cannot be over-emphasised. An analysis or evaluation of the potential market is the first step to take in the planning process. A critical decision area within this first step is which existing country market to invest in. This decision should be informed by the firm’s current situation which involves a critical analysis of its strengths, weaknesses, opportunities and threats. Furthermore, its orientation, products, policies and philosophies must be matched with the targets country’s market potential and its constraining factors. The screening phase thus, allows the firm to eliminate markets or countries with weak potential and by that helps the firm to concentrate on the ones that are viable. However, in situations where target segments are emerging markets, it presents some challenges, this is because distribution challenges are not well developed, market infrastructures are still developing and income levels vary from country to country. Once an agreement has been reached on target markets, prospective countries can be evaluated. This is done by running a country’s PEST factors against the company’s capabilities, resources, objectives for going international and limitations. The latter and the expected return on investment should inform the evaluation criteria in......

Words: 1375 - Pages: 6

Premium Essay

Implementing the Proposal

...whose primary purpose will be to raise awareness about entrepreneurship in SA to the average South African person. The reason for implementing the proposal is specifically to follow the study of the Ugandan model, which suggested that the attitude of the average Ugandan is extremely positive about entrepreneurship. To create a similar attitude in the average South African citizen , an intensive marketing campaign is necessary, that will raise awareness about entrepreneurship, and the facilities that are in place to aid an individual who is attempting to do so. The implementation of this marketing campaign will take place in three individual phases. These will be carried out as short, mid and long-term plans. The phase 1, short term plan will take place over a period of 6 months, as shown in figure 1. Thereafter, the phase 2 program of events is scheduled to be carried out over the following 18 months, while the third phase of the proposal is planned for the long term of the project, and will continue for at least 3 years thereafter. . Phase 1 The first phase of the project proposal will be focused towards the generation of the campaign committee. The campaign committee will be responsible for carrying out the entire project, and will therefore need formulated into a well ordered structure. The hierarchy of the committee will be essential in the success of the proposal, because clear lines of authority need to be observed and followed. The......

Words: 1289 - Pages: 6

Free Essay


...Social Media Services Proposal for: [Client Business Name] Agility Marketing LLC is pleased to provide Client with the following social media proposal. The intent of the proposal is to deliver a complete social media marketing solution designed to address the following business goals: 1) Increasing the number of on-site customers 2) Gaining recognition as a fitness industry expert with an emphasis on the strength and conditioning field Recognizing that the stated business goals require different strategies and different metrics, this proposal is broken down into two distinct, non-concurrent phases. Agility Marketing LLC will provide strategy, development, consulting and execution to bring all aspects of Client’s social media marketing efforts into alignment with unified goals and purpose. Phase I – Increasing the number of on-site customers In support of Phase 1, Agility Marketing LLC will provide social media consulting and execution services in the following areas: 1) General analysis of current customers and local competitors. a. Define target customer(s) with Client either before or in conjunction with the analysis 2) Analysis of Client’s online presence on the following platforms: Platform Twitter Facebook Blog YouTube Email Marketing Website Examples of Analysis Tools (but not limited to) Google Analytics; SocialBro; Facebook’s Insights; EdgeRank Google Analytics YouTube Insights Email Marketing Provider’s reports Google Analytics, Alexa 3) Through......

Words: 821 - Pages: 4

Premium Essay

Perceptual Maps

...Perceptual Maps Marketing MKT/421 Perceptual Maps Phase 1 – Description – Where is the Thunder? In this phase the marketing manager, SARA needs to reverse the latest trends in the market with a new marketing plan. Before doing so, she needs to know and understand where Cruiser Thorr’s position in the market. SARA needs to choose the four fundamental parameters that are most relevant to the motorcycle industry and that reflect the highest potential for Cruiser Thorr. Phase 1 – Recommended Solutions SARA chose the following four parameters in the simulation: • Service Offerings • Price • Engine Capacity • Safety SARA chose these four parameters because, according to the market research ratings, Cruiser Thorr scored very low ratings in these categories. Cruiser Thorr is already strong in the other parameters and to be the best, Cruiser Thorr needs to improve their weakest attributes in the business. Her intention is to better the weakest links of Cruiser Thorr. Service Offerings are an easy way to keep our consumers interested once a purchase has been made. A competitive price allows our consumer market to expand. Engine Capacity is important in the motorcycle industry and “usually, the bigger the engine, the higher the brand image” (University of Phoenix Student website, 2012, Phase 1). Safety is important because we want the trust of our consumers and want to keep them as safe as possible. Results and recommendation from the simulation. The simulation......

Words: 1446 - Pages: 6

Premium Essay


... MARKETING PLAN  Cassius Matthis Principles of Marketing | MKT230 BLC | AN150326.0429.5W April 27, 2015 Russell Corpron The Waters Bottling Company 2015 Marketing Plan TABLE OF CONTENT Section 1 – The Environment * Introduction to Marketing * The Marketing Mix * The Marketing Environment * Marketing and its relationship with other functional areas of business * Strategic Marketing * Planning Process * Strategy * Organizational Levels * Goals and Objectives * Planning Gap * Ethics in Marketing Section 2 – Market Research & Targeting * Market Research * Research Methods & Data Mining * Market Research Process * Consumer Behavior * B2C vs. B2B * Consumer Decision Making Process * Factors Affecting B2C and B2B consumer behavior * Market Segmentation * Market Segmentation Concepts * Segmentation Process * Segmentation Strategies * Target Marketing Section 3 – Product & Price * The Product * Product Levels: Core, Actual, & Augmented (Packaging) * Product Life Cycle * BCG Model * Services Marketing * Price Determination...

Words: 5886 - Pages: 24

Premium Essay

St. Dismas Assisted Living Facility Project Action Plan -- 3

...1. Draw a Gantt chart for the construction phase of the program. What is the completion date if construction starts in March? What is the completion date of the project if construction is started in November? If the project is started on March 1st, 2012, the finish date is July 30th, 2013. For the November start date, the case does not mention exactly what date the project should start but rather mentions that it should start after the elections. We do not have the election date so I will assume a start date of November 14th, 2011, which is a Monday. In this case, the end date of the project would be April 11th, 2013. However, the case states that if the project starts in November, bad weather could affect the outside operations, adding as much as 2 months to the duration. If we add 2 months to phase 1, the entire project is delayed 2 months. However, if the delay only occurs in phase 2, than the end date of the project would not be affected since no tasks have phase 2 as a predecessor. This is quite unlikely since it would impossible, in real life, to proceed to phases 3 and 4 (Enclosures and Interiors) without first completing or at least having a certain percentage completed of phase 2 (Structure). For this reason, I choose to add 2 months in phase 1 and therefore have a new end date of July 4th, 2013. Please note that I have also considered that the 2 months delay include the Christmas and New Year holidays. Gantt charts of both start dates (including the...

Words: 690 - Pages: 3

Premium Essay

Sgs Mgbj Jgkj

...Journal of Business Studies Quarterly 2009, Vol. 1, No. 1, pp. 16-25 ISSN 2152- 1034 A Case Study on Classic Airlines: Practical Marketing Solutions Milaly Tokhi, San Jose State University Abstract In today’s competitive arena, organizations must use all possible means to maximize growth and profitability by focusing on strategic marketing. Classic Airlines has an opportunity to alter the landscape of the airlines industry. In order to succeed, Classic Airlines must be able to correctly forecast market potential and future demand, by establishing long-term marketing objectives. Key words: Marketing, business, organizations, cross-functional teams, environmental scanning. Classic Airlines Classic Airlines is facing an organizational issue. External and internal marketing programs have not been able to satisfy the needs and wants of the stakeholders. Target customers are looking at the services offered by other airlines to satisfy their wants and needs. This has resulted in poor sales and reduced profits for the company. The marketing plan of a firm “helps the firm connect with its customers” (Kerin et al., 2006). Therefore, Classic Airlines wants to develop an effective plan of action that will not only help attract and retain customers, but also boost sales and profits. The Situation Issue and Opportunity Identification Classic Airlines is a 25 year old company that commands a fleet of more than 375 jets that serve 240 cities with more than 2300 daily flights.......

Words: 4663 - Pages: 19

Free Essay

The Forgotten Member

...Twheel Marketing Plan Juan Carlos Vargas March 30, 2011 Keller Graduate School of Management MM522 Marketing Management Zach Yabs 1.0 Executive Summary The Twheel is an innovation on the pneumatic tire that uses an internal structure of spokes instead of air pressure to hold a tire together. The Twheel will provide value to customers via increases in performance, safety, and durability, as well as decreasing maintenance times, and environmental and personal costs. There are issues to contend with such excessive vibration and safety concerns that must be corrected. The Twheel will be introduced to the U.S. market in a three phase roll-out. The Twheel will gain acceptance in the market through an initial deployment into auto-racing, which will showcase the effectiveness of technology to the masses. Coinciding with the auto-racing deployment will be heavy advertising and promotions budgets, as well as celebrity endorsements that will establish the brand image. The roll-out will then proceed to the luxury car segment at premium pricing, and then conclude with mass retailers and most car manufacturers at reduced prices. The time frame of the initial roll-out will be approximately 5 years. Future targets will include military, construction, and specialty personal transportation vehicles. 2.0 Situational Analysis 2.1 Market Summary The tire industry is well developed, yet the emerging Twheel will have its own......

Words: 3781 - Pages: 16

Premium Essay

Product Life Cycle

...UNIVERSITY OF ARUSHA MBA IN MARKETING AND ENTREPRENEURSHIP COURSE TITLE: SERVICE MARKETING AND PLANNING MANAGEMENT COURSE CODE: MKTG 627 PARTICIPANTS NAME: SAITOT K JOEL REG //: 2015010034 NAME: STEPHEN L SULTAN REG //: 2015010035 LECTURER’S NAME: Dr. JANETH ASSIGNMENT N0 1 Describe the stages of the product life cycle and how marketing strategies change during the product life cycle. INTRODUCTION All products and services have certain life cycles. The product life cycle refers to the period from the product’s first launch into the market until its final withdrawal and it is split up in phases. During this period significant changes are made in the way that the product is behaving into the market i.e. its reflection in respect of sales to the company that introduced it into the market. Since an increase in profits is the major goal of a company that introduces a product into a market, the product’s life cycle management is very important. Some companies use strategic planning and others follow the basic rules of the different life cycle phase that are analyzed later. The understanding of a product’s life cycle, can help a company to understand and realize when it is time to introduce and withdraw a product from a market, its position in the market compared to competitors, and the product’s success or failure. For a company to fully understand the above and successfully manage a product’s......

Words: 2189 - Pages: 9

Premium Essay

St. Dismas Assignment # 3

...1. Draw a Gantt chart for the construction phase of the program. What is the completion date if construction starts in March? What is the completion date of the project if construction is started in November? If the project is started on March 1st, 2012, the finish date is July 30th, 2013. For the November start date, the case does not mention exactly what date the project should start but rather mentions that it should start after the elections. We do not have the election date so I will assume a start date of November 14th, 2011, which is a Monday. In this case, the end date of the project would be April 11th, 2013. However, the case states that if the project starts in November, bad weather could affect the outside operations, adding as much as 2 months to the duration. If we add 2 months to phase 1, the entire project is delayed 2 months. However, if the delay only occurs in phase 2, than the end date of the project would not be affected since no tasks have phase 2 as a predecessor. This is quite unlikely since it would impossible, in real life, to proceed to phases 3 and 4 (Enclosures and Interiors) without first completing or at least having a certain percentage completed of phase 2 (Structure). For this reason, I choose to add 2 months in phase 1 and therefore have a new end date of July 4th, 2013. Please note that I have also considered that the 2 months delay include the Christmas and New Year holidays. Gantt charts of both start......

Words: 633 - Pages: 3

Premium Essay

Project Management and Research Methods

...applied. In a bid to for 3GM to reverse continuous drops in market share, a new marketing campaign plan has been drawn up which is to be implemented using project management principles and techniques. Possible reasons for market penetration drops are identified; market research tools are analysed, effective research method is adopted and used to strategize future forecasts. Approaches to assessment of offered features by 3GM are recommended according to customer perception of the features. All approaches to be taken stand to reverse alarming depreciating 3GM market share and secure an appreciable market share for the future. Table of Contents 1. Introduction …………………………………………….……..………………... 4 2. Marketing Campaign and Planning...…………………….….……..……………... 5 2.1. Strategy Development ……………………………….…….………..…………... 5 2.1.1. Market Review .…..…………………………………….………..…………. 5 2.1.2. Technology Review …..…….………………………….…………..……….. 6 2.1.3. Strategy Analysis …..…………………………………….…………..……... 7 2.2. Program Development …………………………………………………….……. 8 2.2.1. Requirements …………………………………..………………………….... 8 2.2.2. Timelines ……………………………………..…………………………..... 8 2.2.3. Recommendations …………………………..……………………………... 8 2.2.4. Program Summary …………………………..…………………………...… 8 2.3. Implementation ……………………………………………………………….… 9 2.3.1. Analysis Phase ………………………………………………………..…....... 9...

Words: 6429 - Pages: 26

Premium Essay

End of the Semester Project

...include establishing a long-term partnership with at least three Mental Healthcare facilities. This endeavor will also increase pharmacy revenue by servicing the monthly medication needs of facility clients. Since Apex is a relatively small establishment, the project team will consist of the Project Manager who is the Pharmacy Owner, the Pharmacy Manager, the Marketing Representative, the Pharmacist, and the Pharmacy Techs. The Project Manager will oversee the entire project and serve as the final decision maker on all project details. The Marketing Rep will locate and recruit Mental Healthcare facilities, the Pharmacy Manager will handle administrative aspects, the Pharmacist will process and fill client prescriptions, and the Pharmacy Techs will support the Pharmacist in these tasks. The project will consist of a three phase process. Phase 1 will involve the Marketing Rep. researching and locating different Mental Healthcare facilities. During Phase 2 the Marketing Rep. will visit and recruit Mental Health facilities, involving multiple steps to completion. Phase 3 is contingent upon the progress and completion of Phase 2 and includes preparation and maintenance of client medication needs. The Pharmacist and Pharmacy...

Words: 2326 - Pages: 10