...Marketing Plan PepsiCo is a worldwide food and beverage supplier that employs more than 142,000 individuals and generates about 65 billion in profits. Pepsi was founded in 1898 and throughout the years it has developed strength thru mergers and acquisitions. Today it has subsidiaries and partnerships with companies like Lipton, Frito-Lay, Starbucks, Quaker and Gatorade. With their competitive strategies, PepsiCo has proven success and it has proven to be an industry leader. At PepsiCo, the mission is to “be the world’s premier consumer Products Company focused on convenient foods and beverages. They seek to produce financial rewards to investors and provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity” (Pepsico, 2012). PepsiCo strives for excellence by “Performing with Purpose” and it has placed presence internationally within its four branches. These are: PepsiCo is global company with four major businesses: PepsiCo Americas Beverages, PepsiCo Americas Food, PepsiCo Europe, and PepsiCo Asia, Middle East, Africa. Its products include Pepsi beverages (Sierra Mist, Pepsi, Mountain Dew), Frito-Lay foods (Doritos, Tostitos, Sun Chips, Walkers and Twistos) Tropicana and Dole family of juices ( Orange, Pineapple and Fruit punch), Quaker foods (Oatmeal, Near East Rice Pilaf and Captain Crunch) and Gatorade (Various flavored sports...
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...Executive Summary This report was composed to examine the demise of the sense of community in the City of Memphis. The communities in the City of Memphis are in distress due to the breakdown of family values, which are derived from the matriarchs. Currently, there is a need for women of all ages to get assistance with handling issues that sometimes affect the general overall health – mentally, physically and emotionally. Sometimes circumstances and forces beyond one’s control may put a female in a position of desperation and give her a feeling of solitude. Through “Reach One, Teach One, Girls United Across the World” outreach program, the goal is to provide a place where girls and women of all ages can and will join together to share their lives (both the successes and failures) with one another as a chain linked support system. The dynamics of this program will help with the difficulties faced and will assist each one of them with overcoming overwhelming and dismal obstacles, through a stringent support system. The objectives of this program will be to deliver direction and provide quality educational and training programs which will effectively meet the challenging needs of the participants within the program. These objectives will then, in turn, provide participants with the opportunity to make themselves more confident and effectively armed with tools that will help them become better citizens. The cost of implementing the programming will be dependent upon private...
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...Marketing Plan Outline 2.0 Situation Analysis ➢ Identify the best marketing strategies to increase the client portfolio. ➢ Implement the new marketing strategies in the next year. 2.1 Market Summary Market Needs ➢ Cover the Hispanic market necessity. (Spanish speaker) ➢ Cover the new small business necessity. (Excellent services in low fees) Market Trends ➢ New Hispanic businesses grow across the state and in the nation. (12%) ➢ New multi-linguals markets grow across the state. Market Growth ➢ New Business US Market Growth in 2012 – 8% ➢ New Business Hispanic Growth in 2012 – 12% ➢ New Business Multi-Cultural Growth in 2012 – 4% Total – 24% 2.2 SWOT Analysis Strengths ➢ Business knowledge & expertise ➢ Ability to communicate and develop within a bilingual market (English/Spanish) ➢ Excellent quality of service at an affordable costs and fees ➢ Strategic oriented solutions and tailored plans for the needs of the customer Weaknesses ➢ New in the market - Less than 5 years in business ➢ Low brand recognition in the local market ➢ Small business with limited team size Opportunities ➢ New markets expansion and grow across the nation and other countries. ➢ New service offer based of client needs ➢ Specialize in industries such as banking, direct sales, retail and beauty because of the founders depth of experience in these areas ➢ Offer services in a third language to appeal other international markets Threats ➢ Challenges...
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...Group C 2012/3/28 Marketing Plan 2nd draft 3.0 Marketing Strategy: Part of our marketing strategy will be based on both location and special design. Our company factory and all the stores that belong to our company are located in the east part of China that is the most developed area in China. The economy there is much better than other places in China. So the consumer ability has more power than other areas. But also the location will cost a premium and will not be directly linked to the marketing budget as rent has been categorized under general overhead. Our company has special policy for our own- design T-shirt and other clothes that may popular for young people, especially the students and the people who are just out of the school and get the job in a short period. And the detail of the special policy of the design we will discuss in the 3.4 section. Another form of marketing to be described in detail will be advertising. The strategy of the marketing campaign is to increase the target customer's awareness of our company. We would like to choose the internet as our main advertisement strategy for our products. The main reason why we choose this one may have two. First, our target marketing is focus on the young people, especially the 20-25 students in school. They use the internet very often and most of the information they saw is on the internet. The speed of propagation is really fast and effective enough to improve the reputation of the products. Second reason is...
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...Mobile | Marketing Plan Final Draft | Best Buy | | Yolanda Scott | 2/24/2013 | | Table of Contents 1.0 Executive Summary……………………………………………………………………..Page 4 2.0 Situation Analysis (Overview) ……………………..………………………………....Page 4-5 2.1 Market Summary……….………….……………………………………………........Page 5-6 2.2 SWOT Analysis..……………………………………………………………………...Page 6-7 2.3 Competition……………………………………………………………………….......Page 7-9 2.4 Product (Service) Offering…..……………………………………………………….Page 9-10 2.5 Keys to Success…………….………………………………………………………Page 10-11 2.6 Critical Issues…..………...…………………………………………………………….Page 11 3.0 Marketing Strategy..…...…………………………………………………………..Page 11-12 3.1 Mission…………………….…………………………………………………………..Page 12 3.2 Marketing Objectives……….………………………………………………………Page 12-14 Table of Contents Cont….. 3.3 Financial Objectives…….…………………………………………………………Page 14-15 3.4 Target Markets………………………………………………………..……………….Page 15 3.0 Marketing Strategy (Overview)…………………………………………………..Page 15-16 3.5 Positioning…….........................................................................................................Page 16-17 3.6 Pricing Strategies…………………………………………………………………...Page 17-19 3.7 Marketing Attack Strategy……………………………………….…………………Page 19-20 3.8 Marketing Research……...……………………………………………………........Page 21-22 4.0 Controls………………………………………………………………………….……..Page 22 4.1 Progress Milestones……………………………………………...……………….Page 22-23 4.2 Marketing Organization…………………………………………………………...
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...Dent Free 1 “Let us be free of Dents,” Marketing Plan Keller Graduate School of Management-MM522 Sec N Online Stephanie Smith November Section 2011 Draft 1 Dent Free 2 Table of Contents 2.0 - Situation Analysis pages 3-4 2.1 - Market Summary pages 5-8 2.2 - SWOT Analysis pages 9-10 2.3 - Competition pages 11-15 2.4 - Product / Service Offering Pages 16-17 2.5 - Keys to success page 18 2.6 - Critical Issues page 18 References page 19 Dent free 3 2.0 - Situation Analysis For many years, many consumers have invested their hard earned money into purchasing affordable cars just as they have purchased their dream homes. The most recent decline in the economy has lead to some drastic changes in which the average consumers are not buying a new car as quickly as they have in the previous years. The car business itself has declined in the selling of new vehicles also because of the average consumer not wanting to create another household expense. Most consumers are trying to keep their current vehicles in good condition which means routine maintenance as well as keeping the body of their vehicles in good condition. Looking for ways to help the consumer investments become worth more once the economy makes a turn around. There is a need for adding some ways to prevent the investment of a car from loosing value because of damage to the overall body of the vehicle. The damage usually comes from others negligence and cause unforeseen dents that slowly...
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...Samuel Adams - Seasonal Beers Marketing Plan Outline Leesa Walker Marketing Management - MM522 DeVry University, Keller Graduate School of Management May 11, 2012 2.0 Situation Analysis Samuel Adams Boston Lager is an American Craft Brewer that has been operating since the mid-1980’s. Samuel Adams is brewed by The Boston Beer Company, Inc. The Samuel Adams products have been well received and marketing will be the key to the development of brand and product awareness as well as the growth of the customer base. Competition among American Craft Brewer’s is increasingly intense. Samuel Adams offers over twenty distinctive styles of beer. To gain the edge in this market, Samuel Adams must carefully target specific segments and plan for a next-generation product to keep brand momentum going. 2.1 Market Analysis Samuel Adams possesses good information about the market and knows a great deal about the common attributes of the most valuable customer. This information will be leveraged to better understand who is served, what their specific needs are, and how Samuel Adams can better communicate with them. 2.2 SWOT Analysis 2.2.1 Strengths Broad product line Customer loyalty Brand availability Bottle recycling efforts Stable business 2.2.2 Weaknesses Weak relative distribution channels Low industry market share Slow process improvements Low system capabilities Low productivity 2.2.3 Opportunities Light beer growth Increase consumption...
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...Principles of Marketing Vietnam National University International School HELP Bachelor of Business (Hons) MKT101 PRINCIPLES OF MARKETING Assignment Year 1, Semester 1, March 2012 Date of Release: 16 April 2012 1 Assignment - MKT101 Principles of Marketing ASSIGNMENT DETAILS Format:! ! Written Report Word Limit:! ! Approximately 3,000 - 3,500 words ! (Please indicate the word count) ! ! Due Date:! ! 28 May 2012 ! ! ! No extension will be granted Value:! ! 40% of total assessment for this subject Assignment Rationale This assignment is designed to expose you to some basic practical applications of marketing concepts that you have learned in class. This will test your understanding of how to conduct a situation analysis and to develop a marketing plan. Assignment task As an established private publishing house in Vietnam, your company has come up with a magazine line that features articles for a specific group of readers. The Marketing Director is so passionate about the magazine and cannot wait to launch it. However, as a prudent Director, she needs to have a Marketing Plan. She has instructed you to come up with that Marketing Plan. Tips: Students are encouraged to read Appendix 1 of the prescribed textbook to get a feel of what Marketing Plan is about. 2 Assignment - MKT101 Principles of Marketing Suggested Content Page To assist you with the preparation of the plan, a suggested...
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...MKT-305-1103B-11 phase 4 key assignment outline Cedarpoint communications One of the challenges of the virtual marketplace is to create marketing plans that include communicating online the company’s products and service opportunities and a hybrid plan that still takes traditional channels into account. A marketing plan follows the company’s business or strategic plan, which is focused on meeting the following two things: 1. The quantitative goals, such as revenue and market share reach 2. The qualitative goals, such as brand awareness and community goodwill This week, detail the promotional plan by defining the following: • What is the overall marketing message for your promotional plan? • Prepare 2 advertisements for cross-selling between traditional and digital options. The following are examples: o A magazine ad that promotes the company’s Web site o A banner ad that advertises the company’s Web site • Develop a 1-year media calendar focusing on a traditional and online hybrid of 4 media platforms. Your Key Assignment draft will organize the plan based on the research you have done during Weeks 1–3. Next, as you prepare the plan draft, outline the information to be included in the following sections: • What is the overall marketing message for your promotional plan? • Prepare 2 advertisements for cross-selling between traditional and digital options. Examples include the following: o A magazine ad that promotes the company’s Web site o A banner ad that advertises...
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...Course Project: Creating the Marketing Plan Objectives | Introduction | Guidelines | Milestones | Grading Rubrics Objectives The Course Project gives students the opportunity to synthesize all of the concepts in the BUSN319 Marketing course by applying them to develop a comprehensive marketing plan for a new business, product, or service. Introduction Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. In the next 7 weeks, you are going to participate in designing and writing a marketing plan for a business, product, or service of your choosing. Your active participation in this project, first, is essential to building your understanding of marketing; secondly, you can use a well-written marketing plan to show prospective employers a sample of your work. A marketing plan is a guide for the marketing activities of an organization for a specified period of time, typically about 5 years (note: usually 6 mo, one year). The plan can be used internally to guide the marketing activities or it can be used to communicate with external audiences to raise capital. There are important questions to keep in mind as you design the plan. 1. Is the marketing idea valid? 2. What is unique or distinctive about the product or service that separates it from substitutes and competitors? 3. Does a viable market exist for the product or service? 4. Are the financial projections...
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...Title: MKTG 522 Marketing Management Name: Clara Ofori-Mante Service/Product: Restaurant Date: 11/05/2012 Table of Contents 1.0 Executive summary ……………………………………………………………… 4 2.0 Situation Analysis Overview …………………………………………………….. 5 2.1 Market Summary ………………………………………………………………... 7 2.2 SWOT Analysis …………………………………………………………………. 9 2.3 Competition ……………………………………………………………………...11 2.4 Product/ Service Offering …………………………………………………….….13 2.5 Keys to Success …………………………………………………………………..13 2.6 Critical Issues …………………………………………………………………….14 3.0 Marketing Strategy Overview …………………………………………………....15 3.1 Mission……………………………………………………………………………16 3.2 Marketing Objectives……………………………………………………………..17 3.3 Financial Objectives………………………………………………………………20 3.4 Target Markets……………………………………………………………………22 3.0 Marketing Strategy Overview …………………………………………………....23 3.5 Positioning ……………………………………………………………………………... 24 3.6 Pricing Strategies ………………………………………………………………………..25 3.7 Marketing Attack Strategy …………………………………………………………….27 3.8 Marketing Research ………………………………………………………………….. 29 4.0 Controls Overview …………………………………………………………………….31 4.1 Progress Milestones …………………………………………………………………...32 4.2 Marketing Organization ……………………………………………………………....34 4.3 Contingency Planning …………………………………………………………………35 5.0 Conclusion …………………………………………………………………………....36 References …………………………………………………………………………………….37 1.0 Executive Summary This is a marketing plan for the establishment...
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...Development and Implementation of Business Marketing Plan for success Amid an increasingly turbulent and competitive business environment, strategic marketing planning is typically referred to as the management discipline which enables the firm to improve its competitiveness by becoming more responsive and adaptable to changing market conditions. This research paper provides an understanding of how all the key principals can be applied in the smaller business, in the form of practical framework for plan development. Most literature on a marketing plan begin with how to generate a marketing plan. One has to market a product or service that a customer wants. The product or service will work to avoid any legal repercussion. Make sure that research and development has been performed before a company starts the marketing campaign. Determine why your core customers buy your service and product instead of what they purchase can be valuable information into your marketing plan. The end result of any purchasing activity will be the choice to purchase a product or service. Once this information has been determined, core customers will start to filter the process they take into consideration for their sacrifices to include time, money, knowledge, and affinity. Note that comprehending the customers filtering process and their resources can be very helpful information to a marketing opportunity. Introduction When developing a Marketing Plan, one has to market a product or service...
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...Task 1 1. Marketing Strategy Colloquy Grog Shop's strategy will be based on communicating Grog Shop's value to the targeted segments. This will be done through a variety of methods. The first method will be strategically placed advertisements. One place that will be used for advertisements is the Willamette Weekly, the liberal arts magazine that details all of the entertainment in Portland. This will be the main source of advertisements because the demographics of their readership are fairly similar to Colloquy Grog Shop's demographics. Another source of marketing will be done with strategic relationships with companies that have similar customer demographics. One prime example is the Multnomah Athletic Club. While the club's patrons are not necessarily overwhelmingly single, the rest of the demographics match up. The MAC is a fairly exclusive downtown athletic club that by virtue of the membership costs, attracts professionals. The strategic relationship with be mutually beneficial where both organizations will develop visibility for each other. 2. The Reports Colloquy Grog Shop's stake holder relation introduction as market leader in the retailer coffee industry. As public opinion and compare with another giant company Colloquy Grog Shop's must threat our supplier and distributor very well as they our important stakeholder. Marketing Objectives * Develop brand awareness through a steady, month to month increase of new customers. * Develop an increase...
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...commerce. In order for the marketing student to grasp the complexities of these issues in the real business world, each student will be assigned to a special project group that will design and create an integrated Ecommerce business plan for a newly developed online company. Each team will be assigned a specific type of online business model. Project Concept: Each special project group will function as a marketing design team that will meet on several occasions to determine project requirements. Each group will be responsible for creating the appropriate Ecommerce business model, as part of the integrated Ecommerce marketing plan. Strategic market planning is a process directed towards making decisions with tomorrow in mind. As such, strategic market planning is a means of preparing for future decisions so that a firm can rapidly and economically, start and move forward with as little disruption to the business as possible. Proper strategic market planning can provide considerable benefits to start up firms, especially those firms requiring substantial financial backing or are involved in highly turbulent or changing environments online. Proper strategic market planning can act as a road map to guide long term plans, assist in strategy implementation, and encourage better use of resources. Project Criteria: Each team will develop an appropriate business model for a startup company in the online marketplace. Review current academic, business, marketing, consumer and technology...
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...AJAY CHOUDHARY (Cover Letter) Current Residence: 1o k, Braddell Hill, #03-42, Pin-0579729; Singapore Permanent Residence: H.No. - 107 Shiva colony, Bypass Kunjwani, Jammu, J&K, Post office – Gangyal, Pin- 180010 {India} Mobile No. : 01123710562 (Malaysia), +65-86713294 (Singapore), +91-7298961670 (India) Email: choudharyajay24@yahoo.com choudharyajay42@gmail.com Ajay.Choudhary@students.newport.ac.uk choudhary.kl@olympia.edu.my Dear Sir/Madam, Warm Greetings, I am attaching a copy of my résumé for your consideration for the position that advertise by the Company. If you are looking for an experienced, dedicated and a dynamic professional to join your organization - I would be an excellent candidate for your consideration. Throughout a progressive career, beginning with the administrative cum research coordinator work as a part timer and subsequently switching to the full time employee at K.C Gurukul Institute of Education and Research, Jammu, J&K, India. Moreover, I have a part time experience of sales executive as a part timer on weekdays at Sony Desktop PTE. Ltd. Currently working with “Raffels Group of Education” as an Advertisement & Promotion Executive in Malaysia (KL). I have gained valuable educational experience and understanding with an international environment of Singapore, Malaysaia. The value I would bring to your organization is an in-depth knowledge of working with people from diverse cultural backgrounds. ...
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