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Marketing Plan for a Online Event Ticketing Company

In: Business and Management

Submitted By malmusharakh
Words 775
Pages 4
TIX4U.COM
Marketing Plan
Version 1.0
19/04/2012
Presented by:
Mohammad Khamis

Our Mission
To exceed our client’s expectations through professional customer service, in depth event knowledge, outstanding seating selections and a passion for building relationships that last a lifetime.

Our Vision
To run an online ticket exchange and brokerage company that is more responsive to customer needs by offering clients cutting edge online tools.

Plan Overview

 1 Year Tactical Plan
 Plan A: Analyzing and improving, where necessary, Tix4u.com’s web presence. With fast evolution of web designs, applications, and delivery, it is important to perform analysis in several areas to make sure Tix4u.com use of web-technologies matches and exceeds the expectations of our current and future clients.
 Plan B: Enabling identity management portal.Identity management is simply one login account; one user name for email, files, Banner, WebCT, and every other information technology resource. Currently users have different login accounts for these resources. With the completion of the identity management project every user will login to each resource with the same user name and password.
 3 Year Strategic Goals
 Plan A: The Information Technology Services Client Services and Help Desk are an integral part of providing a top notch user experience. In addition to phone support, Information Technology Services is planning to offer web-based FAQs, online documentation, online ticket creation, and customized support through the upcoming portal. A major part of this service enhancement is a support structure that enables each user to have the necessary tools available to them via web. This allows users to find answers without needing to pick up the phone.

 Plan B: Several other projects have been identified to add functionality to current services in addition...

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