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Marketing Plan for Autonomic Computing

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Submitted By thisisme
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Mаrketing Plаn fоr Аutоnоmic Cоmputing Sоftwаre
By Аutоnоmic Cоmputing Inc.

Table of Contents

1.0 Executive Summary ………………………………………………………………………3
2.0 Situation Analysis Overview………………………………………………………….4
2.1 Market Summary ………………………………………………………………………..5
2.2 SWOT Analysis ……………………………………………………………………………6
2.3 Competition ……………………………………………………………………………….9
2.4 Product (Service) Offering …………………………………………………………11
2.5 Keys to Success ………………………………………………………………………..12
2.6 Critical Issues ………………………………………………………………………….13

3.0 Marketing Strategy Overview……………………………………………………..14
3.1 Mission …………………………………………………………………………............15
3.2 Marketing Objectives ………………………………………………………………..16
3.3 Financial Objectives …………………………………………………………………18
3.4 Target Markets ………………………………………………………………………..19
3.5 Positioning ……………………………………………………………………………..22
3.6 Pricing Strategies ……………………………………………………………………23
3.7 Marketing Attack Strategy ………………………………………………………..24
3.8 Marketing Research …………………………………………………………………27

4.0 Controls Overview……………………………………………………………………28
4.1 Progress Milestones …………………………………………………………………29
4.2 Marketing Organization ……………………………………………………………30
4.3 Contingency Planning ……………………………………………………………...31

5.0 Conclusion………………………………………………………………………………32

1.0 Executive Summary

We have entered in a world where computers became essential in the course of human daily activities. In as much as the advent of computer technologies, software and programs to upgrade and maintain the condition of these computers became important tools. Companies like the Automatic Inc., proposes to launch a new product that will be of a great help to all PC users. This marketing report is based on the assumption that an assessment of the marketing management is necessary to resolve potential concerns regarding the process and

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