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Marketing Plan for Company G

In: Business and Management

Submitted By Athomehubby
Words 2798
Pages 12
Company G

3-Year Marketing Plan

Assessment Code: 318.1.5.06 - 15

Table of Contents

Introduction 3
Mission Statement 3
Product Description and Classification 3
Consumer Product Classification 3
Target Market 4
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 5
Strengths 5
Weaknesses 6
Opportunities 6
Threats 6
Market Objectives 7
Product Objective 7
Price Objective 7
Place Objective 7
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 8
Promotion Strategies 8
Tactics and Action Plan 9
Product Action Plan 9
Price Action Plan 9
Place Action Plan 9
Promotion Action Plan 9
Monitoring Procedures 10

Introduction

Company G is a well-established firm that is highly regarded in the electronics market. The engineers and designers at Company are always coming up with new and innovative products to keep Company G in front of its competitors. Working hard to maintain a low debt to equity ratio and a high credit rating the business managers have positioned Company G well in the market. Company G’s has worked to maintain an excellent working relationship with all of its suppliers by paying a fair price for their materials.

Mission Statement

“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”

The new product in the small appliance line of Company G is an Imaging Toaster. This toaster will be able to quickly toast your bread and put an image on your toast for an affordable price. This new small appliance will allow customers to make fun, whimsical images on their toast with a quality mark chosen by the customer, kids will love it. The quality, convenience and cleverness

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