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Marketing Plan for Fast-Track

In: Business and Management

Submitted By pratikchaudhuri
Words 6683
Pages 27
Marketing plan for FASTRACK WATCHES

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Final REPORT

SUBMITTED BY

Group Number: 2 Sec A

Alisha Mittal (PGP/15/002)

Aparna Venugopal (FPM/05/02)

Lakshay Manchanda (PGP/15/022)

Debi Prasanna Pati (PGP/15/012)

Rashmi Khatri (PGP/15/042)

Shivangi Priya (PGP/15/052)

Paresh Patil (PGP/15/032)

Vikas Rai Arora (PGP/15/062

TABLE OF CONTENT

1. EXECUTIVE SUMMARY ……………………………………………………………4

2. BRAND DESCRIPTION …………………………………………...............................5

3. SITUATION ANALYSIS ….…...................................................................................5

A. COMPANY.….…………………………………………………………………7

B. COMPETITOR…….……………………………………………………………8

C. CONSUMER……………………………………………………………………9

D. COLLABORATOR…………………………………………………………….9

E. CONTEXT……………………………………………………………………….

4. MARKETING OBJECTIVES

5. MARKETING STRATEGIES

A. SEGEMENTATION PRFOILE….…………………………………………….7

B. TARGET SEGMENT………….……………………………………………….8

C. POSITIONING………………………………………………………………...8

6. MARKETING MIX OF FASTRACK

A. PRODUCT….………………………………………………………………....7

B. PRICE………….………………………………………………………………8

C. PLACE…………………………………………………………………………8

D. PROMOTION …………………………………………………………………9

7. IMPLEMENTATION ………………………………………………………………...10

8. FINANCIAL PROJECTIONS ………………………………………………………..11

7. REFERENCES & INFORMATION SOURCES……………………………………. 41

8. ANNEXURES………………………………………………………………………...42

EXECUTIVE SUMMARY

Sir Dorabji Tata once recalled how the chief commissioner for the Indian Railways, Sir Frederick Upcott, had earlier remarked to Perin: 'Do you mean to say that Tatas propose to make steel rails to British specifications?...

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