...Running head: PRODUCT LAUNCH PLAN Communications Plan MKT571/Marketing June 26th, 2011 Dr. Shirley McLaughlin A marketing plan helps make marketing efforts easier for a product launch. A successful plan incorporates important elements. Kudler Fine Foods (KFF) latest product, organic olive is available domestically and internationally. The success of KFF’s product launch relies on many substantial parts. Therefore, team A will develop a product launch plan for both domestic and international markets addressing factors such as: product description, product positioning, targeting, market needs, market growth, SWOT analysis, competition, marketing objectives/ strategies, pricing, marketing communication, distribution strategies, financial information, and marketing research. Product Description Organic Olive Oil is defined as oil which is made from the fruit of an olive tree. There are various versions of the oil that was created. Some of the versions of olive oil are extra virgin, virgin, ordinary virgin, and refined just to name a few. There are a lot of different countries where the oil is created, marketed and sold. Each oil is given a harvest date. The harvest date is created because with some of the oils are created; the oil sits for years prior to it being bottled for distribution to be sold. In a lot of cases, the oil is actually old, even though it is being marketed as a new one. Organic Olive Oil is produced from Olive crops that have been grown naturally without...
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...term like Marketing is not easy at all and is subject to change and amendments sometimes even by its maker. An example is the American Marketing association where, In accordance with its bylaws, American Marketing Association has established a policy for a periodic review of the definition of marketing because, “from time to time, it makes sense to reconsider and update the Associations view of its field”. In 2004, their definition for marketing was: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders”. Another definition came out in 2007, modifying this one and it came that, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. The second definition, they said, “takes into account input from a broad cross-section of the Association membership. Marketing is regarded as an 'activity' instead of a 'function' and positions marketing as a broader activity in a company or organization, and not just a department. The new definition also positions marketing as providing long term value rather than narrowly as an exchange of money (short-term) for the benefit of the shareholder or organization”*. For us, regarding what we have learned, the definition of marketing should take...
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...LRT Hydraulic Systems and Controls Marketing Plan Tab Manning Keller Graduate School of Management Marketing Management 522 Professor Pryor September 15, 2013 LRT Hydraulic Systems and Controls Marketing Plan 2.0 Situation Analysis The oil and gas market in Houston, TX and globally is strong based on the current rig count by Baker Hughes that posted 1,768 rotary rigs working in North America on September 13, 2013 (Pugliaresi & Snow, 2013, para. 1). This means that there is a great opportunity for a new hydraulic systems and controls company to enter the market place and capture a share of the business. The owners of LRT have over 80 years of combined experience designing and selling systems in the oil and gas market and have seen many short comings with the existing systems and competitors that cater to the oil and gas sector. While there are several large players and many smaller players that design and build hydraulic power units and controls, most of them have many short comings that cannot be ignored. The only problem is that no company has been able to set itself apart from the competition, so clients are forced to make do with the choices that they have because there are not many feasible options. It is important to understand that land and offshore rigs alike require hydraulic systems and controls to operate the many drilling functions that are required to drill for oil and gas. That being said the opportunities are significant and the timing could not be...
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...Communications Plan Saad Azab, Maria Canek, and Renedria Welton MKT/571 July 30, 2012 University of Phoenix Communications Plan "The manner in which companies choose to alert their target population is marketing communications" (Kotler & Keller, 2007). An effective communications plan is detrimental in determining the direction a company will take with a new or improved product. Employees, stockholders, consumers and the general public share a part of the plan. Factors for consideration include the product itself, its placement in the market, the cost, and the promotional process. The potential of Chinese consumers purchasing Kudler's extra virgin olive oil product is highly expected as the country is leaning towards a more healthy way of lifestyle, including eating better. EVOO's usage as a healthy alternative to lesser quality oils in cooking will satisfy the wants and needs of those looking to improve the taste and health of foods in general. China will import its EVOO from Spain, which has an excellent reputation for producing high quality olive oils. The placement of EVOO in the Chinese market has gained and continues to gain momentum and is quickly becoming a staple in the cupboards of the health-conscious. The cost of importing the EVOO from Spain to market in mainland China can be justified in comparison to competitors already doing so. "Prices for extra virgin olive oil have dropped by 12% year-on-year in Spain" (The Guardian, 2012)...
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...Anjum 5) Farrukh Nabeel 6) Tahir Jamshed Butt Submitted To: Ma’am Ummara Rana Topic: Habib Oil Mills Analysis Table of contents: Preface…………………………………………………………………………. About company………………………………………………………………… Mission statement………………………………………………………………. History of growth……………………………………………………………….. Current selling situation of the consumers……………………………………… Consumption pattern of HABIB Oil……………………………………………. Competitive situation…………………………………………………………… Swot analysis…………………………………………………………………… Target market…………………………………………………………………… BCG Matrix……………………………………………………………………... Marketing segmentation ………………………………………………………… Basic for segmentation ………………………………………………………….. Customer analysis…………………………………………................................. Internal audit……………………………………………………………………. Product………………………………………………………………………….. Price…………………………………………………………………………….. Place……………………………………………………………………………. Promotion………………………………………………………………………. Tabulation of the Results and Findings………………………………………… Pie Chart………………………………………………………………………… PREFACE: First of all I would like to thank our instructor Mam Umara Rana for providing us the opportunity to look into various consumer plans of Habib Oil Mills Pvt (Ltd). This project has given me a complete knowledge and practical experience, which will help me in future. I am also thankful to Mr. Ali Azfar, assistant sales...
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...Global Marketing The Marketing Plan Of OMSA Oil Marketing Company Marketing Company Submitted By: Mohammad Ahmad Maqsood Registration # 4762-MBA/FMS/F10 Submitted to: Sir Imran Qureshi FMS, International Islamic University Islamabad. EXECUTIVE SUMMARY Oman Oil Company is completely owned by The Sultanate of Oman and it has multiple businesses such as Exploration and production of crude oil, refineries, Oil Marketing Companies, Metal, Shipping and many other investments in different countries like India, China and United Arab Emirates. Now Oman Oil have satisfied its potential customers in its own country so in search of new customers it has to move on and go global for this purpose Oman oil have decides to move its business to South Africa in the shape of oil marketing company and this investment would be in shape of Foreign direct investments type Green field investment because Oman oil does not have any operation in South Africa now the Marketing company would be a subsidiary of Oman oil and it would be known as OMSA Oil Marketing Company Marketing Company would be known as OMSA Oil Marketing Company Marketing Company would get products from Oman through Imports and the products would be given to oil marketing company OMSA Oil Marketing Company marketing and the strategy and plan would be discussed briefly. Here our target customers are all automobile owner and big forms who use it as a fuel ingredient we have all the products made or...
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...There are several keys in having a successful organization in the society today. First, by following the appropriate business ethics can make an organization successful. Next key is having a business plan. By having a business plan an organization can operate a business successful. Third key is in having a successful organization is being knowledgeable of supply and demand in an organizational performance to be able to provide to consumers in the short and long run. Last key is by sustaining a competitive advantage over competitors to make the business a success. A business plan is great value to an organization because a business plan includes every area of the organization such as the mission statement, marketing plan, operations and financial projections. By providing a mission statement consumers will have an idea of what the organization has to offer and how the organization views the customer. The mission statement is important in the business plan because this states what the organization’s purpose, goals and the customer service. The marketing plan plays a great role in the business plan. This strategy gives information about the target market, demographic area, location, product and service the organization is selling to the customers. The financial projections report provides information regarding funding the of organization ability to start a new business. The operations and human resources provides information about the staff of organization, polices and producers...
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...founded in 1979, is one of Asia’s largest integrated palm oil producers. Asian Agri exported about 3 million tonnes of palm oil in 2009, and currently manages 28 oil palm plantations, 19 palm oil mills and four refineries. The company is also a strong advocate for sustainable palm oil production and usage, and is currently a member of the Roundtable on Sustainable Palm Oil (RSPO). Sukanto Tanoto, founder of Asian Agri, is currently facing a dilemma in the future developments of Asian Agri. Although he believes that palm oil has a bright future ahead, there are many challenges faced by the company in its expansion such as the increasing difficulty in acquiring land in Indonesia, and the rising pressure from the international NGOs. Future of Palm Oil and Asian Agri Tanoto is right on the bright future of palm oil. Firstly, palm oil, also known as the “golden corp” of Southeast Asia, is the most economic edible oil to produce given its highest yield and lowest cost of production compared to other edible oil. Secondly, with the fast-growing population around the world, and the need to drive economic growth in developing nations such as China and India, the demand for food and fuel is expected to grow significantly, thus the same for palm oil. Thirdly, there are many rising health concerns with trans fat, and many consumer packaged goods (CPG) companies and consumers are seeking to limit trans fat consumption. Thus palm oil being trans fat free is an inexpensive alternative for...
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...Integrated Marketing Communications Plan for Axe Brand Universal Oil, Singapore Bachelor of Business (Marketing) - 7th Intake, Semester 3, Class C Ng Yu Yan S3352246 Low Li Ping S3352005 Pong Xu Leng S3352305 Tan Jian Sheng S3352375 Tan Jit Hao S3352378 Date: 18 September 2012 XOXO, AXE OIL XtraOrdinary Table of Contents EXECUTIVE SUMMARY 5 1. Situational Analysis 7 1.1. Internal Analysis 7 1.2. External Analysis 7 1.3. Competitors Analysis 8 1.4. SWOT Analysis 9 2. Marketing Opportunity 9 3. Marketing Objectives 10 4. Positioning 10 5. Communication Objectives 11 5.1. Category Need 11 5.2. Brand Awareness 12 5.3. Brand Attitude/ Preference 13 5.4. Brand Purchase/ Action Intention 13 6. Campaign Budget 13 7. Campaign Target Audience 14 7.1. Brand loyalty 14 7.1.1. Target audience profile 14 7.1.2. Non-Brand Loyal Users 14 7.1.3. Creative Targets and Behavioral Sequence Model 15 8. Creative Brief 16 9. Creative Strategy 16 9.1. Single Minded Proposition 17 9.2. Packaging 17 9.3. Brand 17 9.4. Creative Idea 18 9.5. Executional Mandatories 18 10. Media Strategy 18 10.1. TV Advertisement 18 10.2. Website Enhancement 19 10.3. Social Media 20 10.3.1. Facebook 20 10.4. Print Advertisement 20 10.4.1. Today Newspaper 20 10.4.2. 8 Days Magazine 21 10.5. Point of Purchase (POP) Advertising 21 11. Other IMC Activities 22 11.1. Out Of Home (OOH) Advertising...
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...I. Executive Summery The evening of April 20, 2010 eleven lives were taken, and 17 others were injured. An exploration for crude oil, now remembered as one of our nation’s largest oil spills in history. A well control event allowed hydrocarbons to escape from the Macondo Well onto Transocean’s Deepwaster Horizon, resulting in explosions and fire on the rig. The fire, which was fed by hydrocarbons from the well continued to burn for 36 hours until the rig sank to bottom of the ocean. “Hydrocarbons continued to flow from the reservoir through the wellbore and the blowout preventer for 87 days, causing a spill of national significance” (Crisis Watch). The operations were controlled by BP Exploration & Production Inc., in which they held the lease contract as operators of Mississippi Canyon Block 252, which contains the Macondo Well. Deepwater Horizon exploration was to collect crude oil, one of the leading fuels in the world. After the explosion that shocked the nation, BP formed an investigation team that was in charge of gathering the facts surrounding the accident, analyzing available information and to identify possible causes and making recommendations to enable prevention of similar accidents in the future. The BP investigation Team began its work immediately in the aftermath of the accident, since gathering information directly from the explosion site was slightly out of the question immediately due to the horrendous events and lack of testimonies and vital facts...
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...Kensington College of Business BP to consider to recover from the‘‘marketing disaster’’ Managing Markets KCB ID: 12449. Course Instructor: J.Naidoo Student ID: 12449 INTRODUCTION: That assignment consists of two parts. In first part, we will discuss the macro environmental factors that will affect BP (British Petroleum), when they have to consider their future strategic decision in order to regain their market position in the USA. In second part, we will suggest a marketing plan for BP to consider to recover from this ‘‘marketing disaster’’. The disaster is the Gulf of Mexico oil platform (which is the Deepwater Horizon) explosion occurred, millions barrels of oil have been leaked in the region for a few months. That infiltration is the largest environmental disaster in U.S. history. The goal of macro environment analyse is to see that marketing opportunity and threats were given by changes and trends in macro environment. Focusing on them for marketers helps to take decision and modifies their strategies and plans. The marketers wish to know which elements of macro environment affect their planning and how they influence future strategies. We will see the strong point and factors of macro environment which are the social and cultural...
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...organization. The general manager is responsible to see that all the other managers are doing what they are suppose to do, when they are suppose to do it. In Suni Oil the general manager is also the owner. I found that as one of the strong points of Suni Oil because he knows what he wants done, and he knows how to do that. Another important task of the general manager is to keep everyone motivated and focused. I learnt that it’s very important to have a good relationship with your co-workers. The general manager plan, delegate, organize and control. 2.2 Human resource management Human resource management is the process by which an optimal fit is made among the employee, job, business and environment so that employees reach their level of satisfaction and performance and the business meets its goals. Suni Oil is still a relative new business and doesn’t have a HR yet. There are talks to appoint a HR within the next year. The HR will be responsible to see that all the workers are satisfied and that they will reach their goals. In short the HR will be like a “compliment and complaint box” for Suni Oil’s workers. 2.3 Operations management Operations management is an area of management concerned with overseeing, designing, and redesigning business operations in the production of goods and/or services. Suni Oil has three different departments: the press, the refinery and the solvent plant. Each department has its own operations manager who’s in charge of the employees...
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...I am working with Bharat Petroleum Corporation Limited which is involved in Oil Refining and Marketing Business. BPCL is also making inroads in exploration i.e. upward integration. Oil and Gas being one of the strategic sectors from development as well as defense point of view and hence been largely controlled by the Indian government. Prior to independence only Multinational like Burma Shell, Caltex etc. were operating in India. Due to strategic importance M/s Indian Oil Corporation (IOC) for Oil refining and Marketing and Oil and Natural Gas Corporation (ONGC) for Oil exploration were established by the Government. Later on in 1976, based on the experience in Indo China war, MNCs closed their operation and Bharat Petroleum Corporation (BPC) was formed by nationalization of Burma Shell and Hindustan Petroleum Corporation (HPC) by nationalization of Caltex Esso were established by the Government. In 1990s Government of India started inviting private sector in Oil Refining and Marketing and as a result Reliance Industries and Essar Oil limited established large capacities of Oil refining and started creating marketing network. Major products in Oil marketing are: * Motor spirit (Petrol), HSD (Diesel) & SKO * LPG * Aviation * Industrial Products * Lubricant In 1992, Government of India decontrolled lubricant business which gave entry to lot of international players to establish themselves in Indian market giving a tough competition to state players like...
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...Troy Rock Florida Institute of Technology Research Paper Supply Chain Process in the Oil and Gas Industry. MGT 5069 June 18, 2016 Introduction The definition of supply chain management, it is described as being the set of processes in a firm that are implemented to maximum customer satisfaction while operating at a lowest cost possible to achieve maximum profits. In the oil and gas industry supply-chain, the profitability of a firm is hinged upon its upstream suppliers and its downstream distributors as various forms of raw materials such as oil, fossil fuels, equipment, resources, finances, and information flow through from the top-tier parties all the way down to the customer. The customer is not only the average member of the public that is pumping fuel into their vehicle, but it can be airline companies, cruise-ships, plastic item manufacturers, independent gas stations, etc. Regardless of who is the end-user customer of the oil and gas firm, processes must be put in place to ensure that the supply chain surplus is maintained for all links in the supply chain, from the upstream drillers, down to the points of purchase for the consumer. Currently the price of oil has sharply dropped in the year 2015 and 2016 due to an overabundance of supply, and though a fear of scarcity was once a concern, that is not the case now. The main objective the oil and gas firms face are delivering the abundance of raw materials, going through the various production operations...
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...leading international oil and gas companies. The company offers customers with fuel for transportation, lubricants to keep their engines moving, energy for heat and light, and the petrochemicals used to make everyday items. The company uses highly developed technologies and tried-and-tested solutions to find oil and gas beneath the earth’s surface. Structure of the Entity British Petroleum is present everywhere on the globe. From Europe to Africa and Middle East Asia, the company’s branches are operating effectively. The company has approximately eighty thousand employees, a turnover of $297 billion and operating branches in 100 countries in six continents. (Cambridge University Press, 1982) Types of products The principal activities of British Petroleum are exploration and extraction of natural gas and crude oil; refining the crude oil, marketing the refined product, supply and logistics; as well as production and marketing of petrochemicals. It also has a growing activity in gas and power, and in solar power generation. The group is organised into two major business sectors: i.e. Exploration, production, and Refining & Marketing. Exploration and Production The Exploration and Production business segment assumes both midstream and upstream extraction activities. Midstream activities are based on management of crude oils and natural gas reservoir, while upstream activities are based on extraction, field development and production of oil and natural gas. The...
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