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Marketing Plan Morcet

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What is channel conflict? Discuss various types of conflict 344
Channel conflict is disagreement among marketing channel members on goals, roles, and rewards—who should do what and for what rewards.

Horizontal conflict occurs among firms at the same level of the channel. For instance, some Ford dealers in Chicago might complain that other dealers in the city steal sales from them by pricing too low or advertising outside their assigned territories. Or Holiday Inn franchisees might complain about other Holiday Inn operators overcharging guests or giving poor service, hurting the overall Holiday Inn image.

Vertical conflict, conflicts between different levels of the same channel, is even more common.
In recent years, for example, Burger King has had a steady stream of conflicts with its franchised dealers over everything from increased ad spending and offensive ads to the prices it charges for cheeseburgers. At issue is the chain’s right to dictate policies to franchisees.

What are major functions of logistics? Discuss
Given a set of logistics objectives, the company is ready to design a logistics system that will minimize the cost of attaining these objectives. The major logistics functions include warehousing, inventory management, transportation, and logistics information management.
Warehousing
Production and consumption cycles rarely match, so most companies must store their goods while they wait to be sold. For example, Snapper, Toro, and other lawn mower manufacturers run their factories all year long and store up products for the heavy spring and summer buying seasons. A company must decide on how many and what types of warehouses it needs and where they will be located. Distribution centers are designed to move goods rather than just store them. For example, Walmart operates a network of 147 huge distribution centers. A single center, serving the

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