...Led marketing directorIntroduction p. 3 II. Mission and objectives p. 4 III. Capabilities of our company p. 4 IV. Current Marketing Situation p. 5- 10 V. Positioning p. 10 - 11 VI. Marketing Strategy p .12 - 20 1. Product Strategy 2. Pricing strategy 3. Promotion strategy 4. Distribution strategy VII. Budgets p. 20 - 21 VIII. Controls p. 21 -22 IX. Executive Summary p. 23 - 24 X. References p. 24 I. Introduction What is LED light? With a view to creating a better quality of light and saving energy LED light has entered the light industry. Full form of LED is light emitting diode. The concept of LED is pretty simple. Like every other diodes, LED is made of semiconductor filled with impurities from Group IIIA and GROUP VA elements, creating a p-n junction. As electricity flows from the p part to the n part, holes from the p part meet the electrons from the n part. When the holes and electrons meet, they radiate energy. In LED, this energy is used as light. Electroluminescence, the basic concept of LED was discovered in 1907 by H J Round. But until 1968, LEDs were very costly and inefficient for commercial and personal use. The Monsanto Company was the first industry to mass produce LED lights for indicators in 1968. After that, there had been quite some developments in LED technology resulting in the efficiency to rise exponentially with a doubling... READ FULL DOCUMENT Introduction p. 3 II. Mission and objectives p. 4 III. Capabilities of our company p....
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...ASSIGMENT ORGANIZATION BEHAVIOUR Submitted to : Dr. JAMSHED Submitted by: QISMAT ALI KHAN COMSATS INSTITUTE OF INFORMATION TECHNOLOGY ATTOCK OF COLGATE TOOTH PASTE The premium toothpaste market in India is a market that many players are aspiring to be a part of and Colgate has been trying for gaining a more and more market share of this market from a very long time and this is evident from the launch of a new and improved version of Colgate Sensitive Original, known as Colgate Sensitive Pro-Relief. Earlier this premium segment of the market consisted of a lot of players like Colgate's very own Sensitive, Pepsodent's Sensitive, Miswak and a few more players in the market who were already charging a premium price from the consumers as compared to the other variants of toothpastes available in the toothpaste market i.e. the prices in this segment were at a premium of around 30 percent than the other toothpaste variants present in the market. Also, if Pepsodent was already present in this segment then why...
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...YOUR MARKETING PLAN To purchase this, Click here http://www.activitymode.com/product/mkt-500-assignment-2-part-b-your-marketing-plan/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 500 ASSIGNMENT 2 PART B (YOUR MARKETING PLAN) Assignment 2: Part B: Your Marketing Plan Company’s Mission Statement and Company Introduction Company Introduction The name of the hypothetical company is Fresh Drinks Company. The core business of the company is to prepare and serve fresh drinks to a variety of customers across America and the international market. The idea to start the company can be attributed to the changes in health life styles in the recent world (Ferrell, 2014). Carbonated drinks such as Coke are decreasing in popularity. Many of the soft drinks consumers are now conscious of their health, and on the effects of the carbonated soft drinks. This led to the creation of the company to take advantage of the growing market for the non-carbonated drinks. The headquarters of the company is in Orlando, Florida. Since its inception, the company has witnessed substantial growth in its market share and expansion into the global soft drink market. The long-term plan of the company is to expand into the international market. On the other hand, the short-term plan is to increase its daily capacity to meet the ever in ... MKT 500 ASSIGNMENT 2 PART B – YOUR MARKETING PLAN To purchase this, Click here http://www.activitymode.com/product/mkt-500-assignment-2-part-b-your-marketing-plan/ ...
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...Final Global Business Plan Outline Learning Team A MGT 448 February 20, 2012 Dr. Ken Cromer Final Global Business Plan Outline I. Introduction a. Summary of previous assignments. b. rationale behind choosing China as a target country. c. Recap the Country Risk analysis for highlight II. Determine the marketing mix specific to your selected global product or service a. The marketing mix will include the “P’s”- produce, place, price, and promotion. b. The product is the LED (light-emitting diode), which is a semi-conductor diode that glows when a voltage is applied. c. The product can be used in outdoor lighting, mp3 players, DVD players, computers and televisions. III. A marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. a. LED modifications include, but not limited to: incandescent flashlight replacement bulbs (everLED). b. Use in the traffic lights and outdoor signs of some cities. c. Many automotive manufacturers are beginning to use LEDs for their headlights. d. Pricing- varies depending on the type of bulb. 1. Can cost anywhere from $20 to $75 for a bulb that projects the same amount of light as a normal 60 watt incandescent bulb. 2. The cost savings is noticed per year compared to the normal light bulbs. e. Promotional...
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...Executive Summary This is a business plan for our company, GreenArrow Sdn Bhd, an environmental friendly company, which will be selling hazardous insects’ trap by using recycled material. The purpose of this plan is to provide us a guideline to conduct the business and serves as a reminder to keep the business on track. In Malaysia, the dengue rate has been increasing significantly. In year 2013, more than 43,000 cases were reported, with 92 deaths, up from 35 dead the year before. Mosquito fogging is a common method to eliminate mosquitos but it doesn’t reduce the dengue rate. Our company spotted a great opportunity to conduct a profit making business and yet provide solution to this problem. The solution is our product, LED Mosquito Killer. It can bait and trap mosquito by luring them with heat, light and CO2. The target market can be household, firms, institutions and it can be used in many places such as home, restaurant, hospital, schools and even outdoor by using the USB cable. We are able to source recycled raw material with cheap price and we are planning to distribute the product to wholesaler and retailer. The forecast sales in the first year will be 24000 units. The startup cost will be RM 178,200.00 and the estimated net profit after deducting all expenses will be RM 108,000.00 for the first year. Breakeven can be achieved on 1 and a half year. Our company is looking forward to expand the production by setting up a new manufacturing plant by the end of 2017...
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...of the paper is to provide an overview of marketing plans. I will do this first by providing the definition of marketing plans. I will discuss how a marketing plan helped make a product or service successful. I will also discuss how decisions in a marketing plan led to failure; I will analyze what was the difference in two examples. Next, I will provide a movie that was considered a box office failure. I will apply what I have learned about the concept of marketing plans, and what could have gone wrong in the studio’s plan with regard to forecasting demand for the project. Let’s begin with sharing my understanding of marketing plans in the roles that it plays. Marketing plans are tools used by managers to guide the process of marketing. Marketing contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed. Marketing plan details a company’s marketing effort. It may be laid out for an individual product or for the entire company and all its products. Marketing plans helps establish, coordinate and direct marketing efforts. Marketing plans has different keys to success. Successful marketing requires companies to have capabilities such as understanding customers and competitors, creating customer value and keeping customers. An example of how a marketing plan helped make a product or service successful would be Kellogg’s Special K cereal. The market plan for this company was to target individual...
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...1. Define subsidies and land grant colleges and explain their influence of the migration of settlers out West. Subsidies are grants given by a government to individuals or groups in form of tax reduction or cash. Land grant colleges were colleges established as a result of Morril Act. The act awarded federal land to states to fund the cost of building mechanical and agricultural colleges. Land grant colleges such as Iowa State University and Kansas State University, were set up to teach certain branches of learning that include mechanical arts and agriculture. 2. Two examples of where the federal government violated treaties as a result of continued settlement into the west and give the results of these conflicts During the nineteenth century the Native Americans were deprived much of their land and were forcefully removed from the west. The white authority failed to honor the treaties they had signed and made the natives vacate their own land. This resulted to relocation of a mass of people from the west. After the war the white authorities started treating the natives in a hostile manner. They claimed ownership of the Indian lands in the west by the terms of 1783 peace treaty. This resulted to relocation of the India from the west. 3. (a)Explain the use of the Dawes Severalty Act in trying to force natives to assimilate to the American culture. What were the unintended consequences? The Dawes Severalty Act provided for elimination of tribal ownership of land...
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...MBA LEARN MORE, DO MORE, BECOME MORE 90 exceptional people who will shape the future of business The IMD MBA Class of 2011 Developing your future global leaders The IMD difference Why recruit at IMD? Find truly global experienced leaders able to address your company’s challenges in today’s complex environment 90 talented pre-screened participants Besides strong academic ability, we assess the leadership potential with a focus on real management capacity in a multi-cultural and complex environment. In total we spend at least 10 manhours per candidate to make sure each one is right for the program. The admission process consists of: - an online application with 12 essays - letters of recommendations - a full day assessment center Once accepted, each candidate goes through a full background check conducted by an independent agency. International and experienced In a class of 90, you will find 40+ different nationalities and 90% of the participants will have spent at least 6 months outside their home country. With a minimum of 3 years of work experience, our participants have on average 7 years of experience prior to IMD. Trained to become truly global hand-on leaders Besides strong academic business fundamentals, our intensive one-year program is designed to constantly push our MBAs beyond their comfort zone. A diversity of hands-on projects takes them through various settings: - a 6-week startup project - a 9-week international consulting project with medium to...
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...Sigma Marketing: Strategic Marketing Adaptation Dana Pelt September 27, 2013 Marketing Strategies for Corporate Success PBA 654B Executive Summary Sigma Marketing began as a small family-owned business under a different name and management style than how it is currently structured today. They have since moved from a small regional provider of generic printing services to a provider of specialty advertising products around the globe. Over the years Sigma Marketing has been a leader in the industry and ahead of its time regarding marketing and their customers. Sigma Marketing has been able to find a way to recognize new market openings and to adjust their strategies as needed. The company continued to evolve from waiting for the customer to approach them for orders to using what they called “constant exposure advertising” by distributing desk calendars to customers as gifts. Sigma Marketing then shifted and refined its strategies towards being known and recognized for producing highly creative and high quality printing. This led the company to fulfill customer calendar orders for clients and then eventually into a “Total Service Package” for their “blue chip accounts” that not only benefited Sigma Marketing but their clients as well. Since 1967, when the company began, Sigma Marketing has witnessed changing marketing environments, changing needs and wants of their customers and new and improved technology. By utilizing current and prospective...
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...Marketing plan Craftmade International Inc. Marketing Plan Executive Summary With energy prices increasing and an increased interest in sustainability, a market for high efficiency, environmentally friendly lighting has been created. This need can now be cost effectively met with LED lighting technology because of recent advances in LED manufacturing techniques in China combined with maturing LED technology. Currently, no one has successfully entered into the market place to fill this void. Craftmade is well positioned to step forward and fill this void. Recent legislation in Washington has paved the way for increased public uptake of more efficient CFL and LED lighting. While incandescent light bulbs have not been phased out yet, it is important for Craftmade as a lighting appliance manufacturer to lead the way in lighting technologies. Already, competitors such as GE Lumination, and Philips have begun to introduce innovative products that incorporate LED lighting, and have seen large returns as a result. Due to technological advances in LED manufacturing and increased consumer exposure on store shelving, LED light bulbs are increasing in quality and decreasing in price. In order to take advantage of these recent developments in the lighting industry it would behoove Craftmade to adjust current designs or introduce new designs that implement the use of LED technology. The most advantageous opportunity would involve re-introducing current designs with LED capabilities...
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...MATT EPSTEIN PRODUCT MARKETER & DIGITAL STRATEGIST EmplOymENT 2011 Infoition Product Marketing Manager Developed and led the product launch of a new federal social media service that resulted in a 7% increase in revenue four months after launch. I was directly responsible for the go-to-market planning, strategy and execution which required constant internal presentations to c-suite leadership. planning and development included market research, competitor analysis, pricing strategies, messaging, product positioning and more. Founded on months of market research and intelligence, I developed the marketing collateral necessary to bring the product to market; brochures, sales presentations, channel partner material, e-mail campaigns and more. GET IN TOUCH WITH Website www.flavors.me/meonline Mobile (561) 302-4385 Email me@matthew-epstein.com prOFESSIONAl SKIllS average good skilled 2010 - 2011 Definition 6 Account Manager Client satisfaction and portfolio growth led to promotion from AC to Am. As Am, played larger role in developing and presenting online marketing strategies to D6 leadership and client executives. In senior role I directly managed creative and development teams to execute client work that generated over $900,000 in new revenue within a 1 ½ year period via key account growth and project success. Digital Marketing Traditional Marketing Branding & Messaging Research & Analytics Written & Verbal Com Technology Photoshop & Design Web Design/SEO...
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...Plan The purpose of the paper is to provide an overview of marketing plans. I will do this first by providing the definition of marketing plans. I will discuss how a marketing plan helped make a product or service successful. I will also discuss how decisions in a marketing plan led to failure; I will analyze what was the difference in two examples. Next, I will provide a movie that was considered a box office failure. I will apply what I have learned about the concept of marketing plans, and what could have gone wrong in the studio’s plan with regard to forecasting demand for the project. Let’s begin with sharing my understanding of marketing plans in the roles that it plays. Marketing plans are tools used by managers to guide the process of marketing. Marketing contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed. Marketing plan details a company’s marketing effort. It may be laid out for an individual product or for the entire company and all its products. Marketing plans helps establish, coordinate and direct marketing efforts. Marketing plans has different keys to success. Successful marketing requires companies to have capabilities such as understanding customers and competitors, creating customer value and keeping customers. An example of how a marketing plan helped make a product or service successful would be Kellogg’s Special K cereal. The market plan for this company was to...
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...dominated the market, controlling nearly 90% of the total share. Samsung’s product, the 9000 series TV, is incomparable to competition with its ultra-thin screen, measuring only 0.3 inches in width. The 9000 series also comes with a full color spectrum that makes for an incredible viewing experience. Although Samsung is dominating the 3D market, we still have very detailed strategies and tactics that we believe will give us an increased competitive advantage over our competition. The company’s main emphasis the past couple years has been on integration, union, and encouraging innovation. Samsung is always preparing for the next big item to hit the market, which is why their technology is so far ahead of all leading competitors. In the future, we plan to enter the 3D video gaming market with a partnership with Microsoft. This will give us access to all of Microsoft’s gaming technology, in which we will combine with our quality of sound and viewing stations to create the ultimate gaming experience. Of course, throughout our journey through this market, we will continue to provide the best ad campaigns for the public so that they will never forget our product. We will put as much prominence as possible in the sleek design and the one of a kind ultra-thin panel, only available in the Samsung 9000 series. By having an...
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...BSBA in Marketing Management The BSBA in Marketing Management program is designed to equip you with the knowledge and skills for effective marketing and sales strategies: how a company determines what product or service to sell, how customers and markets are delineated into target demographics, and the methods of reaching them. The course also focuses on strategic marketing issues which marketing managers assess before findings are presented to their executives. By learning to be an effective marketer and manager, you will learn to respond to the demands of competitors, the government, and larger social issues. Among the concepts and theories that will be discussed are sales management, brand, distribution, e-commerce, franchising, retailing, information technology and corporate social responsibility. The program will provides you with opportunities to go beyond the classroom. Feasibility studies will require field work and interviews with customers in projected target markets. As a versatile major, the course seeks to produce graduates who are able to work in the fields of marketing, advertising and research. Is Marketing Management a profession? Marketing is a profession, as it requires a specific set of skills and techniques that are acquired through learning and experience. However, you do need a license or specific education to work in this field, and your natural abilities and experience will play a critical part in your success. What are the admission requirements...
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...BRITTANY N FLYTHE STRAYER UNIVERSITY BUS508 CONTEMPORARY BUSINESS 06/17/2015 SONY AT A GLANCE Sony Corp. is engaged in the development, design, manufacture, and sale of electronic equipment, instruments, devices, game consoles, and software for consumers, professionals, and industrial markets. Its operations are carried out through the following segments: Consumer Products and Service; Professional, Device and Solutions; Pictures; Music; Financial Services; and Other. The Consumer Products and Service segment includes Sony Computer Entertainment, Sony Network Entertainment, VAIO & Mobile Business Group, Personal Imaging and Sound Business Group, and Home Entertainment Business Group. Sony engages in a variety of different marketing efforts, as one of the world's largest and most pervasive corporations. Sony's former slogans have been "The One and Only", "It's a Sony", "like.no.other" and "make-believe". Its current slogan is "BE MOVED”. During the 1990s, Sony transformed itself from electronics manufacturer to global entertainment company, establishing a leading position in music, movies and computer gaming (“AdbrandsWeekly.”2015). But those new ventures distracted attention from the company's core business, which is now struggling to maintain its position in the rapidly changing marketplace. Sony invented the concept of portable personal music players and dominated that sector for almost 20 years before its lead was snatched away, virtually overnight, by Apple's...
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