... Camp on the Go Industry, Customer, and Competitor Analysis I grew up with my mom working in a camp office and spending many summers going to summer camp. I also have spent two summers working as a camp consular. The idea I had is to start a Non-Site summer camp in the Boone area. The idea is to use connections through the campus ministry I am evolved in of Westminster Canterbury Fellowship (WCF). Currently I am serving as our organization’s treasurer and have served time in the officer position of church outreach. With this organization every week our group goes to local Presbyterian churches and Episcopal churches around the area of Boone and Blowing Rock. Our group has meals with those churches and bond with the people that go there. Seven of these churches would agree to allow Westminster Canterbury Fellowship to use their site for one week at a time during the summer and the great outdoor land that they have to offer for a Christian summer camp. This would mean our camp would be open Seven weeks a year only for the summer. Along with our campus minster leader and four other WCF members we could run the camp from offsite different churches. The competitor market in Boone has a few different summer camps. Our competitive edge comes from the fact that our camp be able to have lower prices from other camps should as the Rainbow camp. They offer more stuff to do on the mountains however the cost would be over a 100 dollars more than our camp. Rainbow Camp includes...
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...Abrakadoodle Marketing Plan Table of Contents Executive Summary …………………………………………………………………….. Page 3 Environmental Analysis …………………………………………………………….. Page 4 SWOT Analysis …………………………………………………………………….. Page 8 Marketing Objectives …………………………………………………………….. Page 9 Marketing Strategies ……………………………………………………………..Page 10 Marketing Implementation ……………………………………………………………..Page 12 Evaluating & Control ……………………………………………………………………Page 14 EXECUTIVE SUMMARY Abrakadoodle offers full service visual art classes for kids, summer art camps, holiday art camps, art parties and art events that stimulate and educate to more than one million children in schools, community sites, and art studios for kids around the world. Abrakadoodle primarily targets middle-income professional families who are having their children participate in exciting activities that involve arts and crafts. The proposed marketing plan is designed to allow Abrakadoodle to focus on getting their name and professional services out into the Maryland area; specifically the area from Landover to Annapolis. Because of the unique experience of art creativity for kids, Abrakadoodle would like to be known for its excellent classes for kids, well-trained teachers and always allowing kids to have a blast. Expansive art lesson plans are unrivaled, exceeding national standards for visual arts education. Understanding the cost related to quality art education, Abrakadoodle...
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...Strengths Our marketing plan for Camp Istrouma helps to point out several strengths in the company. These strengths include location, size, opportunities, long history, and a healthy market for Christian organizations in southern Louisiana. The camp features 162 acres of south Louisiana woodlands with miles of nature trails and a seven-acre recreational lake. Some of the activities offered at the camp include swimming, low rope, canoeing, and a climbing wall. The camp also has a detailed website that not only provides an abundance of information, but can also guide parents through the registration process. One of the camps most important strengths is the caring Christian staff that take pride in their strong leadership skills. Weaknesses The greatest weakness for Camp Istrouma is the opportunity cost that parents face when deciding which camp to send their kids to. The problem arises when the value of your camp has to outweigh the value of others. If your camp doesn’t outweigh the value of others, then parents may choose to send their kids elsewhere. Opportunities The opportunities lie in your ability to reach your market efficiently and effectively which would produce high demand and acceptance. There are several advertising techniques to reach your market. Some of these are radio, television, internet, and newspaper. Another opportunity for Camp Istrouma is fundraising. Incorporating fundraising into your marketing plan gives you the...
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...Solution 1: Camps provided an opportunity for the campers enrolled to establish lifelong friendships, new skills, appreciation to the outdoors, achieve independence and contribute towards the community, through the variety of programs and activities provided by the camps. Exposure to such activities provides valuable experience to the enrollers (campers), which can help shape, the enrollers in future. Parents are well aware of this and always look to provide such an experience to their children. For a camp business direct customers are the campers or enrollers who influence the parents and the indirect customers are the parents who actually pay for the campers. In making decision to enroll to the camp customers take into account the location and quality of equipment’s in the facility, at the` same time the programs offered are important as well. Parents and children during their social gatherings and meets often discuss plans for the summer, some of the conversations also lead to discussions of positive experiences previously enrolled campers or their parents had with a camp. Such social meets is one of the important factors in deciding to enroll to a camp along with the pressure from their children to enroll them in camps where their friends are going. A happy camper and his parent always will pass down the good reputation and positive experience they had with a camp. Many decisions of enrolling to a camp are highly dependent on word-of-mouth reputation of the camp. Some other...
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...Dan Nicolosi Business Major at Bryant & Stratton College Student in Mrs. Schwartzman’s Marketing Management Class Marketing Plan for the Finger Lakes Regional Burn Association Designed for the years 2015-2020 For Mr. Paul Shwartzman Submitted on the Date of December 4, 2014 Introduction History of the Finger Lakes Regional Burn Association (FLRBA) Founded in the late 1980’s and formerly incorporated as a 501c3 in 1989, the Finger Lakes Regional Burn Association (FLRBA) is a non-profit organization committed to primarily serving residents of the Finger Lakes regional and occasionally beyond regardless of social or economic status. The idea for the burn association was first proposed by the Monroe County Fireman's Association. The staff at the Strong Memorial Hospital Burn Unit was receptive to the idea and organizational needs were established. The Rochester Fire Department was then brought into the organization. Since then, the association has grown to include other elements of the fire services as well as members of the emergency medical services, and interested professionals from throughout the community. The organization works to insure that anyone impacted by a burn related injury receives the necessary resources on their road to recovery while raising fire and burn prevention awareness. The initial goals established in 1988 still stand today. They are to present burn and fire prevention information to the community, to provide support to burn survivors, to...
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...short term goal that I have is to draw up business plan for selling my art. One of the first thing I need to do to achieve this goal is to find an investor 2. One long term goal I have is to go to collage 3. Three long term financial goals I have are to be able to pay for collage,buy a house and get my owner company. Some steps I could take to achieve the goal of paying for collage is to choose an in state collage to go and get as many scholarships. I can cover the costs of some other things To buy a home i could ask for loans from the bank and slowly pay of the debt over time, and same thing for open my company 4. An example of financial in food from a fast food restaurant. An example of debt is collage loans 5. An example of earned income that I received is when I worked for the camp over summer and the form of income was wages 6. An example of unearned income is when a friend of mine bought me a $15 gift card for App Store 7 8i didn't do these because I can't open the file 9 10. The amount you spend on food you buy. can change an electric bill for a house is apartment an electric bill a slightly different amount each time, depending on how much electricity you used 11. Too non-discretionary expenses that I think I might have to pay are electric bill and groceries. There are two things I find most important when functioning daily basis 1. One short term goal that I have is to draw up business plan for selling my art. One of the first thing I need...
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...Executive Summary This marketing plan is a means for Elite Fitness to refocus its identity as differentiated from competitors in its local market. The primary goal for Elite Fitness is help achieve a healthy community by focusing on lifestyle fitness. This will involve rebranding, refocusing activities, and redeveloping many marketing materials in the coming 12 months. Follow up and careful examination of results over the next three years will determine whether this marketing direction is having the desired effect. Company Overview Elite Fitness strives to be a one-stop shop for all of your health and fitness goals located in the growing city of Grain Valley, Missouri. Here we don’t just believe that health and fitness is about “losing weight” or eating well. Being fit and healthy means that your body and mind are working together to become the best “you.” And that’s what we specialize in at Elite Fitness. All of the services we offer provide the opportunity to improve any individual’s level of fitness, feel better and ultimately, be healthy. At Elite, our customers are not just a number, they’re family. * Inspire the community to take a step in a healthier direction by hosting monthly themed “fun runs” with an extra prize if a participant completes all 12 races. Each fun run will include educational resources for things such as training, stretching, and nutrition. * Hire an on-staff chiropractor. In order achieve our dream of becoming a “one-stop-shop” for all...
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...Jaynie Schultz is President and co-founder of Retreat Central, a “matchmaker” created to serve event planners looking for facilities outside the traditional hotel market. Retreat Central works with children’s summer camps which function as retreat centers during the school year. These retreat centers are affordable, accessible and dedicated to group events, while providing the camps with an additional revenue stream during their off-season. In 1986 Jaynie and her mother Leslie V. Schultz created the now-closed Garrett Creek Ranch retreat center and was its founding director of sales and marketing. Jaynie is Commissioner, Dallas City Plan Commission and Chair of its Urban Design Advisory Committee. She is a board member of the American...
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...Post Graduate Diploma in Management (Major: Marketing; Minor: Finance) CAREER OBJECTIVE To make use of my extensive knowledge and skill to solve problems in a creative and effective manner and synergize with the organization to focus on, and achieve, the long term goals that have been put into place. EDUCATION NAME & ADDRESS OF INSTITUTION DEGREE MARKS YEAR BOARD B A PAATHSHALA, 10TH 73% 2006 WBBSE HOOGHLY COLLEGIATE SCHOOL, 12TH 61% 2008 WBCHSE ISB&M, KOLKATA BBA 56% 2008-11 PTU DEP JSB, KOLKATA PGDM 57% 2011-13 AICTE IIFP, KOLKATA CFP PURSUING 2011-PRESENT FSBI COMPUTER PROFICIENCY Well versed in MS-Office (Word, Excel, and PowerPoint). WORK EXPERIENCE/INTERNSHIP 2 months` on- the- job` training in...
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...year, the typical American family now requires dual or supplemental incomes. This trend has created a need for quality child care services. The population growth rate in the Riverview area of Hillsborough County is now over 14.6%, leading us to anticipate expanding market potential for this industry in our local area. Price, service, certification and reputation are critical success factors in the child care services industry. Kid's Community College® will compete well in our market by offering competitive prices, high-quality child care services, and leading-edge educational programs with certified, college-educated instructors, and by maintaining an excellent reputation with parents and the community we serve. This is a daycare business plan for Kid's Community College®, which will focus on two subdivisions: 'Lake St....
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...Mission without Borders Social Media Plan Prepared by: Elizabeth Reim & Dujon Smith Table of Contents About Our Organization 2 Mission: 2 Called to Mission 3 Values: 3 Program Areas 3 Children Specific Programs 3 Family Specific Programs 5 Community Specific Programs 5 Use of Social Media 6 Personal Experience 6 Organizational Culture 6 Organizational Practice 7 Strengths 8 Opportunities 8 Central Challenge 8 Social Media/Web Presence SWOT Diagram 9 Brand Statement: 9 Audience 9 Tailored Message 9 Messenger 9 Channels to Engage 9 Organizational development Recommendations 10 About Our Organization Mission: We are a Christian organization serving children, families and elderly people suffering poverty and oppression. Through practical and spiritual support we give hope by meeting urgent needs and building self-sufficient communities. "Reaching people for Christ: helping thousands of people out of poverty into a sustainable future" Called to Mission We do this work because we believe we have been called by God to help the poor and needy. Our work is currently focused on six Eastern European countries: Albania, Bosnia-Herzegovina, Bulgaria, Moldova, Romania and Ukraine. We work with thousands of children and families across the region working through local churches, volunteers and our own specialist staff. Values: * We are a Christian organization. We do this work because we believe that we have been called...
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...[pic] ANNUAL REPORT (2010) RESIDENTIAL REPORT OFFICE OF THE DEPARTMENT OF SOCIAL WELFARE SERVICE AND DEVELOPMENT Submitted by Rev. Rolando E. Santiago Chief Executive Officer Kalinga ng Ama shelter for Children I. INTRODUCTION The Kalinga ng Ama Shelter for Children is a duly registered Social Welfare Agency that is manned by volunteer workers and one social worker with the commitment to be of service to humanity in the name of Christianity. It’s operation is being funded by voluntary contributions from us, our families, friends, churches, and individuals who see the need and who respond accordingly. It is dedicated to serve the street children, poor and abused children, abandoned, as well as neglected children, and those who voluntarily present themselves to the shelter because they have a desire to be nurtured through a Godly and Biblical Family Atmosphere. The year 2005 is the first year of formal operation. II. SALIENT ACCOMPLISHMENT a. In response to organizational objectives, programs implemented and services extended, corresponding activities and number of clients served per service during the year as compared to the targets. |PROGRAM |ACTIVITY |RESULTS | |RESIDENTIAL |Repairs...
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...Brief Bio: Jaynie Schultz (early fifties), is President and co-founder of Retreat Central, a “matchmaker” created to serve event planners looking for facilities outside the traditional hotel market. Retreat Central works with children’s summer camps which function as retreat centers during the school year. These retreat centers are affordable, accessible and dedicated to group events, while providing the camps with an additional source of revenue during their off-seasons. In 1986 Jaynie and her mother, Leslie V. Schultz created the now-closed Garrett Creek Ranch retreat center and was its founding director of sales and marketing. Non-profit/Board History: Jaynie is Commissioner, Dallas City Plan Commission and Chair of its Urban Design...
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...Business Plan Loan Proposal A-List Fitness, Inc. Milwaukee Adventure Boot Camp Indoor Facility Catherine Andersen 3961 North Stowell Ave. Shorewood, WI 53211 414-416-5873 Executive Summary Milwaukee Adventure Boot Camp (MABC) indoor facility is an exciting new concept in the fitness industry in general and in Milwaukee specifically, one where adults don’t need to struggle to fit exercising into their daily routines and where they can get personalized instruction, effective exercise routines AND nutrition support – all of which support a healthy lifestyle and are promoted by the fitness industry. Adults in the Milwaukee area will no longer need to waste time with the trial and error of trying to figure out an efficient exercise regimen and nutrition plan that works for them in their busy lives as well as one that supports their goals AND works for their families. Milwaukee Adventure Boot Camp incorporates these concepts in a seamlessly integrated way. At the Milwaukee Adventure Boot Camp indoor facility, we will offer non-traditional...
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...Internship Report MARKETING RELATIONSHIP IN SBR iCARE Clinics Submitted by: Siddharth Mohanty SMBA12071 Institute of Management Technology, Dubai 1 Acknowledgements The success of this Internship has many roots. One of the most important was an ongoing series of discussions with my mentor Lakshmi Krishnamurthi, Marketing Manager at iCARE Clinics, who devoted her time and effort to layout plans for me, guided me throughout the entire process and ensured that the work bore fruit. Mr. Kuldeep Mulla, Assistant Insurance Manager, who kept me updated with latest trends in the Dubai Healthcare Industry and provided details about target organizations. Dr. Atul Aundhekar, Chief Medical Director, who allowed me to shoulder responsibility and operate without any restrictions. I could not have done this work without the lots of help I received from the entire iCARE team. From Institute of Management Technology (IMT), Dubai, Dr. K.S. Sujit, who made it a point that daily reports were to be sent and analyzed. His timely feedbacks were useful during this period. Dr. K. Abdul Waheed, who kept me motivated throughout my Internship and lent me a patient ear. My sincere thanks to the Human Resource Managers of various organizations especially Mr. Arvind Katkar, Senior Manager HR and Admin, Bank of Baroda, who made the Health Camp at the zonal office look easy. I was helped by many batch mates at IMT, especially Gagandeep Singh and C.K. Bharti, who took out time from their Internships...
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