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Marketing Plan: Philosophy of Style

In: Business and Management

Submitted By brittbear88
Words 1616
Pages 7
Philosophy of Style
Brittany Harris
MARK 3321
April 8, 2013

INTRO
Philosophy of Style was created from a conversation that I was having with my boyfriend in earlier this month. I work for a real estate developer in Dallas and have recently become very interested in pursuing a career in the industry. One thing I have come to realize about business is that connections are everything. After realizing that I have formed many connections in the real estate industry, I hypothesized that there must be a way to provide services that could utilize these connections, enhancing business opportunities for both parties. When I began to share this idea with my boyfriend, we came up with the idea of “The Philosophy of Style,” a website that will feature all the amazing business associates that he and I have the opportunity to work with in Dallas. These individuals range from architects to builders, designers to developers, and even agents that list incredible homes in Dallas. My work is primarily in Uptown, Highland Park, and University Park. These neighborhoods are all top-dollar markets in Dallas with average home value is between $450K-$1M. This means that our clients (connections) are seeking top dollar customers. Philosophy of Style is designed to connect our clients with their ideal customers. The avenue we use to achieve this goal is our website: www.philosophyofstyle.com. Although the website is up and running, it is still very much in its infancy. Many elements of this paper serve as a plan for the future of Philosophy of Style. Not all the ideas have been implemented yet, but I believe the marketing strategies discussed herein will be effective.

PRODUCT
Philosophy of Style (PS) is a news and marketing website designed to highlight major players (and their work) in the Dallas real estate industry, including architects, developers, builders and even some…...

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