...E-Business (QRT2) Task 2 Online Business Expansion Proposal Russ Whetton E-Business (QRT2) Task 2 Online Business Expansion Proposal Part 2 Established in 1991 Sagebrush Fine Art has found a niche in the art publishing and licensed imaging business. Located in Salt Lake City, Utah Sagebrush is very profitable and does business throughout much of the world. Trends are constantly changing in the art world and Sagebrush has proactively stayed competitive by hiring staff members who are skilled in modern technologies pertinent to the industry. Sagebrush has profitably serviced major art framing companies across the U.S. but numbers have grown stagnant over the past two years. Research shows that more and more of Sagebrush’s clients are producing or publishing their own art. In a preemptive strategy Sagebrush recently formed a branch called Art That Celebrates. Whereas before Sagebrush only sold prints or licensed images, now - via Art That Celebrates - they will offer finished art products such as: framed art, canvas giclees, and ready to hang wood plaques. The wood frames and plaques will be manufactured locally. All printing for Art That Celebrates will continue to be produced in house at Sage Brush’s warehouse. Sagebrush is convinced that the in-house publishing trend will continue so they have positioned themselves well compared to their competitors. Sagebrush has close business relations with major retailers across the country, and as these major retailers...
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...E-Business (QRT2) Task 3 Proposal for Online Business Expansion Part III Website Design and Cost Estimates David Woodruff MBA-07/01/14 ID# 000401226 Cell: 801-709-4382 Time zone: Mountain dwoodr5@wgu.edu The Canard House is a small 12 room, family owned bed and breakfast planned to operate in conjunction with This is the Place Heritage Park (TITP) in Salt Lake City, UT. The inn is a reconstruction of a historic mansion and embodies the traditional charm and hospitality of a bygone era. The company operates as an independent partner with TITP and benefits from tourism, weddings and other special events held at the park. While there are several bed & breakfasts and boutique inns within Salt Lake City, none can boast a finer location than the Canard House. The inn provides a unique historical setting in a prime location within close proximity to events, dining and transportation. It has unobstructed views of both the Salt Lake Valley and Wasatch mountain range, and is situated in a 450 acre preserve surrounded by picturesque and historic structures. Currently, all advertising has been done by the in-house marketing department. The department is overwhelmed by having to create campaigns for five separate entities within the umbrella of the “This is the Place Heritage Foundation”. Consequently effective online marketing and sales for the Canard House have been sluggish at best. To help bolster growth and sales, consultants...
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...Strategic Plan Project Section I “Often individuals find that they lack the expertise and the time to plan events themselves. Independent planners can step in and give these events the attention they deserve” (Entrepreneur.com, 2011). Event planners handle any or all tasks related to the event. This extensive list of tasks include some of the following; find a site, arrange for food, décor and entertainment, create an event design, and supervise at the site. Educational events, promotions and celebrations in both the business and social realm fill an event planner’s calendar each year. Elementary, My Dear Watson is a Midwest event planning agency that focuses on simple, elegant, affordable events. Owned and operated by Michelle Watson, this independent business will meet any clients’ needs, whether a bride, an executive secretary, or political campaign manager. Section II Elementary, My Dear Watson’s mission statement: Elementary, My Dear Watson is a customer-focused, budget-friendly event planning organization. We take the customer’s vision for a perfect event and set it all in motion. Specializing in weddings and formal social events, we build a relationship with all clients to ensure worry-free planning, complete satisfaction and a memorable event. Section III “Strategic goals are major targets or end results that relate to the long-term survival, value and growth of the organization” (Bateman & Snell, 2009). Elementary, My Dear Watson has two primary strategic...
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...group leaders and managers communicating with an employee assigned goals, provide job instructions, and also points out problems that need attention. This communication channel can help the marketing manager be more efficient in setting strategic goals with the team members. It can also get her team motivated by her leadership and wisdom as she relates in detail the task at hand. To convey my strategy to the Vice President of Operations, I would use the upward communication channel. Upward communication is the best choice in the marketing manager situation. This type of communication is used to provide feedback to higher- up’s to inform them of progress towards goals, and relay current problems. For this scenario it would effectively help the marketing manager convey updates on the task that was set fourth. By using key headlines and phrases, the Vice President of Operations could better understand the progress of the team and implement changes if needed. Scenario II The communication channel that the manager of the travel agency should utilize is oral communication. Oral communication deals with either face to face or phone communication. .The manager can make an emergency phone call to the IT group and they can walk her through issue with the password and expiration issue. Scenario III Implementing the face to face communication channel and the oral communication channel would be the most accurate strategy for this scenario. This particular feedback allows persons to...
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...CHAPTER 1 INTRODUCTION TO GLOBAL MARKETING SUMMARY Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle, Coca-Cola, and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing, R&D, manufacturing, and other activities comprise a firm’s value chain; The value equation (V =B/P) expresses the relationship between values and the marketing mix. Global companies also maintain strategic focus while pursuing competitive advantage. The marketing mix, value chain, competitive advantage, and focus are universal in their applicability, irrespective of whether a company does business only in the home country or has a presence in many markets around the world. However, in a global industry, companies that fail to pursue global opportunities risk being pushed aside by stronger global competitors. A firm’s global marketing strategy (GMS) can enhance its worldwide performance. The GMS addresses several issues. First is nature of the marketing program in terms of the balance between a standardization (extension) approach to the marketing mix and a localization (adaptation) approach that is responsive to country or regional...
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...parts of the world, such as countries in Europe and Asia. In recent years, Ballroom and Social dance has proved its long lasting presence in our lives, especially now since in today's media with shows like Dancing With The Stars and S.Y.T.Y.C.D. Also with Ballroom Dancing being considered as a medal sport in the next Olympics, more people will be exposed to Social and Ballroom dance. PASSION Dance is dedicated to bringing quality and affordable dance instruction to Sacramento. There is a very active and dedicated ballroom dance community already located in Sacramento. However, there has never been an actual dance studio, where these people can expand their knowledge of dance and enjoy being with other people of like interests. It is our plan to incorporate the existing dance community into our studio to begin with a strong base of supporters. From there we will be able to spread the word that dancing is a fun and exciting way to spend time. There are many benefits to dancing that will attract people from many backgrounds and interests. PASSION Dance, soon to be located in Sacramento, California, will provide the community with a comfortable, friendly environment in which to learn the art of partnership dancing. PASSION Dance will offer private dance instruction, group classes, social dance parties and rental facilities for local events. Ballroom dance, as a sport, as well as an art, has become increasingly popular worldwide. As a result, the studio can expect to attract a wide...
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...Sales Plan: Phase III MKT/445 November 15, 2011 Professor John Zemaitis Sales Plan: Phase III Throughout the changing landscape of the current economy, companies are striving to increase year-on-year sales and productivity. Arizona Housing Experts is no different in this respect and needs to implement a solid 2012 sales plan to move their business from the maturity stage in the life cycle back to growth. Throughout the remainder of the paper there will be numerous points discussed in relation to the 2012 sales plan for Arizona Housing Experts. The points that will be covered and broken down include real estate opportunities with both apartment locations and residential homes to increase profitability and acquire more customers. There will need to be an actual sales process put into place by management that is identifiable and feasible for the agents to achieve using current and refined sales tactics and techniques. Lastly, marketing will need to be completely revamped. Currently there is a hit and miss marketing approach for Arizona Housing Experts and with a little market research, a complete identifiable and measureable marketing plan will be able to be put in-place while increasing productivity and profitability. However, none of the above will be possible without a plan and identified opportunities. Plan and Opportunities Many programs are available to real estate agents as well as entire brokerages to manage and improve customer relationships and...
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...LMM358 Marketing Management Name: _______Mindy Bonte______ Case Analysis For: ______________Harley Davidson_______________________ |I.Current Situation |Harley Davidson is in a profitable position. They need to plan for their future which poses some potential| | |problems. | |Environment | | |(External) | | | 1.Economic (ext.) |People are buying items they normally would deem too expensive due to a better economy. The competition | | |has grown. | | 2.Social |Having a Harley Davidson is special and many people feel its name is more prestigious in the motorcycle | | |world as well as thought of as more quality than some of its competitor’s brands. | | 3.Political |Tariffs were increased in an attempt to help. Laws could change in the future. | | 4.Legal/Ethical |Helmet use...
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...identify goods and services of a seller or group of sellers. (2007) According to Walter Landor, founder of the Landor Associates, the world’s leading brand consulting firm; a brand is a promise that the company will provide satisfaction and quality. (Burgess, C) While many things in branding are the same, building a brand that supports brand to brand, B2B, or brand to customer, B2C, sales has slight differences. In B2B branding, a focus will be made on making a strong connection with the client business in order to make their brand seen as the top choice and safe to do business with. In order to do this, the brand will be built around making strong and personal relationships with the customer to become the go-to source. Instead of mass marketing and small ads, B2B branding requires that the business be willing to accept the time to completely educate the professional buyers about the brand. These professional buyers are used because they are well informed about the needs and goals of the purchase, and focus on purchasing a product that allows them to achieve higher revenues at a lower total cost then other competitive businesses. (Kotler) These buyers will be less influenced about the price and demand that the brand will be available when needed. For this, the brand will need to have a simplified supply chain and logistics to meet these demands. In B2C branding, the consumer market looks at a vast majority of people. While customers can develop a strong connection to a...
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...Memo To: James Anthoney Hanks From: Team Even (Dan Lepadatu, Sendhil Palani, Jason Reams, and George Samarripa) CC: John Smith Date: August 21, 2011 Re: Part I Team Paper- Portfolio Management Process for Network Development New Project: 4G LTE Technology Telecommunications play an important role in the world economy and the worldwide telecommunication industry's revenue was estimated to be $3.85 trillion in 2008. The service revenue of the global telecommunications industry was estimated to be $1.7 trillion in 2008, and is expected to touch $2.7 trillion by 2013. Among those an important player in this global industry is Verizon Wireless being the second largest provider of mobile phones service in United States. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Verizon Wireless must to maintain its competitive advantage in this dynamic global environment and if possible to increase its market share against active competitors. Therefore it is a must to focus on new projects and technology which gives a sense of success. In this memo we would like to recommend that a new project be considered for inclusion into Network Development portfolio to address the increasing market demand for new technology and quality of products and services provided by Verizon Wireless. We do realize it may require that another project be delayed to allow for this new product to take advantage...
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...22 Marketing Mix 22.1 Introduction The basic task of marketing is the delivery of product(s) to consumers so that their needs are fulfilled and organisational objectives are also achieved. This involves several important decisions, e.g. deciding about the product or products which should be offered for sale, price of the product, markets where products may sell and the means of communication with the consumer for the sale of the product. All these decisions form part of marketing-mix. In this lesson we shall study about the concept of marketing mix, its components and the relationship among various components of marketing mix. 22.2 Objectives After studying this lesson, you will be able to : explain the concept and characteristics of marketing mix; describe various components of marketing-mix; establish the relationship amongst various components. 22.3 Concept and Characteristics of Marketing Mix The process of marketing or distribution of goods require particular attention of management of business because production has no relevance unless products are sold. Marketing mix, simply stated, is the process 20:: Business Studies of designing and integrating various elements of marketing in such a way as to ensure the achievement of enterprise objectives. The elements of marketing mix have been classified under four heads - product, price, place and promotion. That is why marketing mix is said to be a combination of 4 P’s. Decisions relating to the product include...
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...Week Five: In-N-Out Burger Final Marketing Plan MKT/421 March 20, 2013 Professor Learning Team Final Marketing Plan: Paper Resources: Marketing Plan: Phase I Paper, Marketing Plan: Phase II, Paper, Marketing Plan: Phase III Paper Refer to the Marketing Plan Outline listed on the student website for a broad general outline of a Marketing Plan. However, you must use the specific marketing plan Pegasus template as provided by your instructor for the Final Marketing Plan Paper. [See Kotler 14th ed., Chapter 2, pages 60 – 64] Write a 6,300 to 7,000 word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper using the Pegasus Template provided by your instructor. In addition to the Marketing Plan Phases I through III mentioned above, address and include the following information in your paper: For the bullet points below, each team member, as assigned by the team leader, should write specifically about your product or service with the final marketing plan in mind - approximately 250 to 350 words per bullet/team member to be embodied in the final marketing plan paper using the Pegasus template. The team leader has ultimate authority for managing this effort. • Identify the appropriate place and promotional strategy that should be used in developing the strategic marketing plan. • Develop an initial sales promotion schedule. • Create an advertising plan. • Identify public relations opportunities for the product...
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...The Concept of the Marketing Mix' NEIL H . BORDEN Harvard Business School Marketing is still an art, and the marketing manager, as head chef, must creatively marshal all his marketing activities to advance the short and long term interests of his firm. E it observe how an or colorful may catch wide I HAVaptalways foundterminteresting toon, gain of a usage, and help to further understanding concept that has already been expressed in less appealing and communicative terms. Such has been true of the phrase "marketing mix," which I began to use in my teaching and writing some 15 years ago. In a relatively short time it has come to have wide usage. This note tells of the evolution of the marketing mix concept. NEIL H. BORDEN is professor emeritus of marketing and advertising at the Harvard Business School. He began teaching at Harvard as an assistant professor in 1922, became an associate professor in 1928, and since 1938 has been a full professor. He has won many awards, and received this year a special Advertising Gold Medal Award for Education. He is a past president of the American Marketing Association. He belongs to Phi Beta Kappa and the American Economic Association, and he is a public trustee of the Marketing Science Institute. He has published widely, and one of his books. The Economic Effects of Advertising, published in 1942, was based on a study conducted under an ARF research grant. The phrase was suggested to me hy a paragraph in a research bulletin on...
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...The Concept of the Marketing Mix' NEIL H . BORDEN Harvard Business School Marketing is still an art, and the marketing manager, as head chef, must creatively marshal all his marketing activities to advance the short and long term interests of his firm. E it observe how an or colorful may catch wide I HAVaptalways foundterminteresting toon, gain of a usage, and help to further understanding concept that has already been expressed in less appealing and communicative terms. Such has been true of the phrase "marketing mix," which I began to use in my teaching and writing some 15 years ago. In a relatively short time it has come to have wide usage. This note tells of the evolution of the marketing mix concept. NEIL H. BORDEN is professor emeritus of marketing and advertising at the Harvard Business School. He began teaching at Harvard as an assistant professor in 1922, became an associate professor in 1928, and since 1938 has been a full professor. He has won many awards, and received this year a special Advertising Gold Medal Award for Education. He is a past president of the American Marketing Association. He belongs to Phi Beta Kappa and the American Economic Association, and he is a public trustee of the Marketing Science Institute. He has published widely, and one of his books. The Economic Effects of Advertising, published in 1942, was based on a study conducted under an ARF research grant. The phrase was suggested to me hy a paragraph in a research bulletin on...
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...Module number one: 1.1 Benefits of online advertising and Adworks: So this lets you show yours ads to people who are interested in the same kind of products. And don’t show those to the ones that are not. Also you can track those who clicked your ads. Benefits of google adworks: adwords is about showing your ads to the right people in the right place at the right time. 1. Target your ads: specific interests. You can make your marketing campaings more targeted. a. Keywords: words or phrases relevant to your products or services. So when customers type those words it will show em your websites. b. Ad location: you can show your ads in search engines, commercial sites, or personal sites. c. Age, location, language: you chose that depends on the customers. d. Days, times, frecuency: you decide when to show your ads. e. Devices: you chose which devices or maybe all of them. 2. Control your costs: gives you control on how to spend your money. You only pay when someone licks your ad. 3. Measure success: it will allow you to see which ads are being clicked the most. And of course give you an idea in which ads to invest more. Also, you can learn on how long do customers take to purchase something. 4. Manage your campaings: MCC allows you to manage all accounts in just one location. i. You can also use adwords editors. 1.2 Google Advertising networks: the google search network and the google...
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