Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others. Perhaps the most important factor in successful marketing is marketing plan. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line.
The purpose of this marketing plan is to clearly identify the direction that we have decided to take in order to MARKET our business - to promote our business, attract and retain customers and exploit identified marketplace opportunities. The marketing planning process forces us to assess what is going on in your marketplace and how it affects our business.
Based on the above analysis we are going to identify and analyze marketing plan to our new product
“ The Sonic 1000” through its information.
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I. EXECUTIVE SUMMARY
According to the latest industry research, the sells of personal digital assistants (PDAs) are growing as well as turning out to be more popular among educated people. Consequently, Sonic, a hypothetical start-up business is preparing to launch “The Sonic 1000 PDA product” with exclusive features at a value-added price for consumer and business market in order to compete with the existing PDA makers such as PalmOne, Samsung, Nokia, HP, Sony, Apple...and so on.
II. SITUATION ANALYSIS
Sonic is entering in a mature market such as USA, Sonic 1000 will face many challenges which come from the competitors, development of technology, industry consolidation, and pricing pressure as well. However, Sonic 1000 offers a unique combination of exclusive features and functionality at a value
