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Marketing Plan for a Nail Studio

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INTRODUCTION TO MARKETING MANAGEMENT LAGOS BUSINESS SCHOOL 2010/E15/647

AUGUST 2010

Marketing Strategy for a Nail Studio

Table of Contents

1. Introduction ....................................................................................................................... 3 1.1 Purpose ........................................................................................................................ 3 1.2 Limitations ................................................................................................................... 3 2. Background ........................................................................................................................ 4 2.1 The Market................................................................................................................... 4 2.2 Market Segmentation .................................................................................................. 4 3. Marketing Mix Strategy ..................................................................................................... 6 3.1 3.2 3.3 3.4 4.1 4.2 4.3 4.4 Products – Suite of Services ......................................................................................... 6 Place............................................................................................................................. 6 Promotions & Communications ................................................................................... 6 Pricing .......................................................................................................................... 7 Objective

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