Premium Essay

Marketing Plan of Airline Package

In: Business and Management

Submitted By khabo420
Words 5385
Pages 22
2.0 Situation Analysis
In recent years, the people of Bangladesh have been noticed to be interested in travelling abroad for pleasure trips especially to countries like Malaysia, Singapore, and Thailand. Moreover, the ongoing economic meltdown has forced these countries to reduce the traveling cost to attract more tourists. According to a statistics of Malaysian Tourism Department, they have reduced the travel tax by 25%, overall hotel cost by 30% and their shops have announced sales discount ranging from 10% to 50% for tourists. As a result many of the middle and upper middle class people are now being attracted to travel this countries especially Malaysia.
There is a promising market for an air travel package to Malaysia in Bangladesh. Most of the customers tend to be young and affluent, ages 18-34, and one fourth are from households with annual incomes of BDT 50,000 or more. There was a 24% increase in executive participation in travelling Malaysia for professional and personal tours in last two years. Majority of these people live in the capital city. ➢ Many local corporate like Square, Basundhara Group, S.Alam are arranging their annual conferences in Malaysia. ➢ Along with this there are primarily young professionals who often lack the time and experience necessary to effectively plan a pleasure trip on their own. ➢ According to Tourism Malaysia the booking of honeymoon cottages by Bangladeshi people have increased by 45% in last two years. ➢ Many Bangladeshi students and workers live in Malaysia. Their relatives and friends tend to visit them especially during the time period of December- January.
All these mentioned situations are indicating to a very bright prospect of airline packages in Bangladesh. Considering the economic factors we have found that majority of the mentioned people need only a plane to fly and they hardly bother...

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